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- Tasks: Lead and optimise programmatic advertising strategies across major platforms for user engagement.
- Company: Join a forward-thinking company at the forefront of digital advertising innovation.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful campaigns with cutting-edge technology and creativity.
- Qualifications: Bachelor's degree and 7+ years in programmatic advertising; leadership experience is essential.
- Other info: Experience in TradFi, Crypto, or Sports markets is a plus.
The predicted salary is between 48000 - 84000 £ per year.
As a Programmatic Director, you will drive the strategy, execution, and optimization of our programmatic advertising initiatives across leading platforms like Google Display & Video 360 (DV360), Unity, Liftoff, Moloco, Smaato, The Trade Desk, and beyond. Your role will blend technical expertise, creative vision, and leadership to deliver impactful global user acquisition and engagement campaigns across web and app platforms. With a strong focus on innovation, automation, and data-driven decision-making, you will define scalable best practices while leveraging emerging technologies like AI to optimize results. This position requires a mix of strategic oversight, technical skill, and hands-on campaign management.
Responsibilities
- Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth.
- Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization.
- Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats.
- Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more.
- Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver unified, high-impact advertising strategies.
- Provide strategic leadership, mentoring, and support to a team of direct reports, while fostering collaboration across internal and external stakeholders.
- Leverage advanced analytics tools, AI, and automation to develop smarter bidding strategies.
- Oversee dynamic creative optimization (DCO), using data and machine learning to tailor messaging and creatives for different audience segments.
- Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement.
- Utilize predictive analytics and AI-powered tools to identify high-value audiences and anticipate market trends.
- Research and test cutting-edge advertising technologies, such as contextual targeting, programmatic audio, Connected TV (CTV), and digital out-of-home (DOOH).
- Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance.
- Lead media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.
- Implement and monitor automation processes to streamline workflows, reduce manual intervention, and increase operational efficiency.
- Develop robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement.
- Ensure rigorous tracking and attribution, integrating data across platforms like Google Analytics, CDPs, and proprietary databases for a 360-degree campaign view.
- Monitor industry trends and competitor strategies to stay ahead of market shifts and drive innovation in programmatic advertising strategies.
- Deliver high-quality, actionable reports and presentations for executive stakeholders, outlining campaign successes, learnings, and opportunities for growth.
- Conduct competitive analyses to benchmark performance and refine future strategies.
Minimum Requirements
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
- Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus.
- Proven leadership skills with experience managing teams and complex operations.
- Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization.
- Familiarity with global acquisition strategies and execution.
- Proven success in a dynamic, fast-paced environment.
- Exceptional collaboration skills with the ability to work cross-functionally.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal.
Display Advertising Director - Programmatic | London, UK employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Display Advertising Director - Programmatic | London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising, especially focusing on platforms like Google DV360 and The Trade Desk. Understanding these tools inside out will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the programmatic advertising space, particularly those who have experience in user acquisition strategies. Attend industry events or webinars to connect with potential colleagues and learn from their insights, which can give you an edge in discussions during the hiring process.
✨Tip Number 3
Showcase your leadership skills by discussing any past experiences where you've successfully managed teams or projects. Highlighting your ability to mentor and lead will resonate well with us, as we value strong leadership in this role.
✨Tip Number 4
Prepare to discuss how you've leveraged data analytics and AI in previous roles to optimise campaigns. Being able to provide specific examples of how you've used these technologies to drive results will set you apart from other candidates.
We think you need these skills to ace Display Advertising Director - Programmatic | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising, particularly with platforms like Google DV360 and The Trade Desk. Emphasise your leadership skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for programmatic advertising and innovation. Discuss how your background aligns with the company's goals and mention specific technologies or strategies you have successfully implemented in the past.
Showcase Your Analytical Skills: Provide examples of how you've used data-driven decision-making in previous roles. Highlight any experience with predictive analytics or AI tools that demonstrate your ability to optimise campaigns effectively.
Highlight Collaboration Experience: Since the role requires working closely with cross-functional teams, include examples of successful collaborations in your application. Mention how you’ve worked with marketing, creative, and data teams to achieve campaign objectives.
How to prepare for a job interview at Crypto.com
✨Showcase Your Technical Expertise
As a Programmatic Director, you'll need to demonstrate your understanding of platforms like DV360 and The Trade Desk. Be prepared to discuss specific campaigns you've managed, the technologies you used, and how you optimised them for better performance.
✨Highlight Your Leadership Skills
This role requires strong leadership abilities. Share examples of how you've successfully led teams, mentored colleagues, and fostered collaboration across departments. Emphasise your experience in driving a culture of innovation and your approach to team management.
✨Discuss Data-Driven Decision Making
Since the position focuses on data-driven strategies, be ready to talk about how you've used analytics tools to inform your decisions. Provide examples of how you've leveraged data to optimise campaigns and improve ROI.
✨Stay Updated on Industry Trends
The programmatic advertising landscape is constantly evolving. Show your passion for the industry by discussing recent trends, emerging technologies, and how they could impact future strategies. This will demonstrate your commitment to staying ahead in the field.
