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- Tasks: Lead global content strategy and digital PR initiatives to boost brand authority and user engagement.
- Company: Join a dynamic team focused on innovative content solutions in a fast-paced environment.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Shape impactful content that drives conversions and enhances user experience while staying ahead of trends.
- Qualifications: 4+ years in content strategy, SEO, and digital PR with strong analytical and leadership skills.
- Other info: Ideal for creative thinkers passionate about content and digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
As Director, Content and Digital PR, you will be responsible for shaping the global content strategy to maximise organic performance while ensuring content meets user needs and conversion goals. You will oversee the production of engaging, high-quality content that aligns with SEO best practices, while also leading digital PR initiatives to enhance brand authority. A key aspect of the role is ensuring content supports strong conversion rate optimisation (CRO) and delivers value beyond search rankings.
Responsibilities
- Develop and implement a global content strategy that balances SEO performance with user engagement and CRO.
- Ensure content quality, relevance, and alignment with both search intent and human needs.
- Oversee the execution of digital PR initiatives, ensuring they contribute to organic growth.
- Manage and collaborate with internal and external content teams to deliver high-quality, optimised content.
- Work closely with the Organic Growth Lead and CRO Lead to ensure content strategy supports conversion objectives.
- Monitor and analyse content performance, using insights to drive continuous improvement.
- Stay updated on content, SEO, and digital PR trends to inform strategic direction.
Requirements
- 4+ years of experience in content strategy, SEO content production, and digital PR.
- Strong writing, editing, and content planning skills with a deep understanding of SEO.
- Experience managing content teams and external contributors.
- Strong analytical skills, with the ability to interpret data and adjust strategy accordingly.
- Familiarity with CRO principles and a user-first content approach.
- Experience working in a fast-paced, performance-driven environment.
Director, Content and Digital PR | London, UK employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content and Digital PR | London, UK
✨Tip Number 1
Network with professionals in the content and digital PR space. Attend industry events, webinars, or local meetups to connect with others who might have insights or opportunities related to the role.
✨Tip Number 2
Showcase your expertise by sharing relevant content on platforms like LinkedIn. Write articles or posts that demonstrate your understanding of SEO, content strategy, and digital PR trends to attract attention from potential employers.
✨Tip Number 3
Consider reaching out to current or former employees at StudySmarter to gain insights into the company culture and expectations for the Director role. This can help you tailor your approach during interviews.
✨Tip Number 4
Stay updated on the latest tools and technologies in content management and SEO. Familiarity with these can set you apart and show that you're proactive about enhancing your skills for the role.
We think you need these skills to ace Director, Content and Digital PR | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, SEO, and digital PR. Use specific examples that demonstrate your ability to develop and implement successful content strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content and digital PR. Discuss how your previous experiences align with the responsibilities of the role and how you can contribute to the company's goals.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to inform content strategies or improve performance. This will demonstrate your ability to drive continuous improvement.
Highlight Team Management Experience: If you have experience managing content teams or collaborating with external contributors, make sure to highlight this in your application. Discuss your leadership style and how you ensure high-quality content production.
How to prepare for a job interview at Crypto.com
✨Showcase Your Strategic Thinking
As a Director, you'll need to demonstrate your ability to develop and implement a global content strategy. Be prepared to discuss specific examples of how you've balanced SEO performance with user engagement and conversion rate optimisation in your previous roles.
✨Highlight Your Leadership Skills
This role involves managing both internal and external content teams. Share experiences where you've successfully led teams, collaborated on projects, and ensured high-quality content delivery. Emphasise your ability to inspire and motivate others.
✨Demonstrate Analytical Acumen
Strong analytical skills are crucial for this position. Be ready to talk about how you've monitored and analysed content performance in the past, and how you've used data insights to drive continuous improvement in your strategies.
✨Stay Current with Industry Trends
The digital landscape is always evolving, so it's important to show that you're up-to-date with the latest trends in content, SEO, and digital PR. Discuss any recent developments you've followed and how they could impact the company's strategy.
