Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global content strategy and digital PR initiatives to boost brand authority and user engagement.
- Company: Join a dynamic team focused on innovative content solutions and organic growth.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Shape impactful content that drives conversions while staying ahead of industry trends.
- Qualifications: 4+ years in content strategy, SEO, and digital PR with strong analytical and leadership skills.
- Other info: Ideal for those passionate about creating high-quality content in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
As Director, Content and Digital PR, you will be responsible for shaping the global content strategy to maximise organic performance while ensuring content meets user needs and conversion goals. You will oversee the production of engaging, high-quality content that aligns with SEO best practices, while also leading digital PR initiatives to enhance brand authority. A key aspect of the role is ensuring content supports strong conversion rate optimisation (CRO) and delivers value beyond search rankings.
Responsibilities
- Develop and implement a global content strategy that balances SEO performance with user engagement and CRO.
- Ensure content quality, relevance, and alignment with both search intent and human needs.
- Oversee the execution of digital PR initiatives, ensuring they contribute to organic growth.
- Manage and collaborate with internal and external content teams to deliver high-quality, optimised content.
- Work closely with the Organic Growth Lead and CRO Lead to ensure content strategy supports conversion objectives.
- Monitor and analyse content performance, using insights to drive continuous improvement.
- Stay updated on content, SEO, and digital PR trends to inform strategic direction.
Requirements
- 4+ years of experience in content strategy, SEO content production, and digital PR.
- Strong writing, editing, and content planning skills with a deep understanding of SEO.
- Experience managing content teams and external contributors.
- Strong analytical skills, with the ability to interpret data and adjust strategy accordingly.
- Familiarity with CRO principles and a user-first content approach.
- Experience working in a fast-paced, performance-driven environment.
Director, Content and Digital PR employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content and Digital PR
✨Tip Number 1
Familiarise yourself with our current content strategy and digital PR initiatives. Understanding what we currently do will help you identify areas where you can add value and suggest improvements during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive content strategy in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact on SEO and conversion rates.
✨Tip Number 3
Stay updated on the latest trends in SEO and digital PR. Being able to discuss recent developments or case studies during your conversation will show your passion for the industry and your commitment to continuous learning.
✨Tip Number 4
Prepare to discuss your experience managing teams and collaborating with external contributors. Highlight any successful projects where teamwork led to high-quality content production, as this is crucial for the role.
We think you need these skills to ace Director, Content and Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in content strategy, SEO, and digital PR. Use specific examples that demonstrate your ability to develop and implement successful content strategies.
Craft a Compelling Cover Letter: In your cover letter, explain how your background aligns with the responsibilities of the Director, Content and Digital PR role. Emphasise your understanding of SEO best practices and your experience in managing content teams.
Showcase Analytical Skills: Include examples in your application that showcase your analytical skills. Discuss how you've used data to inform content strategies and improve performance in previous roles.
Highlight Leadership Experience: Since this role involves managing internal and external content teams, be sure to highlight any leadership experience you have. Discuss how you've successfully collaborated with teams to deliver high-quality content.
How to prepare for a job interview at Crypto.com
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in developing and implementing content strategies. Highlight specific examples where your strategies led to improved SEO performance and user engagement, as this role heavily focuses on balancing both.
✨Demonstrate Your Understanding of SEO and CRO
Since the position requires a strong grasp of SEO and conversion rate optimisation, come equipped with knowledge of current SEO best practices and how they relate to user needs. Be ready to explain how you've successfully integrated CRO principles into your content strategy.
✨Prepare for Team Management Questions
As you'll be managing both internal and external content teams, expect questions about your leadership style and team collaboration. Share examples of how you've effectively managed teams to produce high-quality content and how you handle feedback and revisions.
✨Stay Updated on Industry Trends
The role requires staying informed about content, SEO, and digital PR trends. Show your passion for the industry by discussing recent trends or changes you've noticed and how they could impact content strategy. This demonstrates your proactive approach and commitment to continuous improvement.
