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- Tasks: Lead MarTech strategies, manage customer data platforms, and analyse customer behaviour for personalisation.
- Company: Join a dynamic global CRM team at an innovative company.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and retention in a fast-paced environment.
- Qualifications: 5+ years in CRM tools, strong SQL skills, and experience with data-driven strategies.
- Other info: Collaborate with diverse teams to enhance customer experiences and drive business success.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities:
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
- Write API requirements and payload specifications for MarTech integrations.
- Use templating/scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements:
- 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high-growth environment.
- Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self-serve analysis.
- Strong understanding of sporting events and options-trading.
CRM MarTech Manager employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM MarTech Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CDPs and CRM tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your SQL skills and understanding customer behaviour analytics. Be ready to discuss how you've used data to drive engagement and retention in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM MarTech Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM MarTech Manager. Highlight your experience with Customer Data Platforms and any relevant tools you've used. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate how you’ve improved retention, engagement, or LTV in previous roles. We love a good success story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about CRM and MarTech, and how you can contribute to our team. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Let’s make this easy together!
How to prepare for a job interview at Crypto.com
✨Know Your Tools Inside Out
Make sure you’re well-versed in the Customer Data Platforms (CDP) and CRM tools mentioned in the job description. Familiarise yourself with their functionalities, especially how they can drive retention and engagement. Being able to discuss specific tools and your experience with them will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with SQL and how you've used it to analyse customer behaviour and transaction data. Bring examples of how your analysis led to actionable insights or improvements in previous roles. This will demonstrate your ability to handle large datasets and derive meaningful conclusions.
✨Understand the Bigger Picture
Be ready to talk about how your role as a CRM MarTech Manager fits into the overall business strategy. Think about how you can translate commercial objectives into lifecycle goals and KPIs. Showing that you understand the connection between your work and the company’s success will impress the interviewers.
✨Prepare for Collaboration Questions
Since this role involves working closely with Growth, Product, and Engineering teams, think of examples where you’ve successfully collaborated across departments. Be prepared to discuss how you’ve defined lifecycle strategies or worked on experimentation and funnel optimisation projects. This will highlight your teamwork skills and adaptability.
