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For Companies At a Glance
- Tasks: Lead and optimise paid search campaigns on major platforms to drive global user growth.
- Company: Join a forward-thinking company at the forefront of finance and tech innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in a dynamic role that shapes marketing strategies and drives growth.
- Qualifications: 5+ years in paid search marketing with strong analytical and leadership skills.
- Other info: Be part of a collaborative team that values innovation and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies.
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behaviour to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyse performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: A degree in Marketing, Business, Finance, or a related field.
- Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
- Industry Advantage: Prior experience in Finance and Tech is a plus.
- Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
- Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
- Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
- Leadership Capabilities: Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
- Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Growth Director, Paid Search in City of London employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Director, Paid Search in City of London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that Growth Director role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful paid search campaigns. We want to see those impressive results and innovative strategies you've implemented. This will definitely catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid search and growth strategies. We recommend doing mock interviews with friends or using online platforms. Confidence is key when discussing your experience and vision!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it shows your genuine interest in joining our team and makes it easier for us to spot your application.
We think you need these skills to ace Growth Director, Paid Search in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in paid search marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Show Off Your Analytical Skills: Since we’re all about data-driven decisions, include examples of how you've used analytics to optimise campaigns. We love seeing candidates who can turn numbers into actionable strategies!
Highlight Leadership Experience: As a Growth Director, you’ll be leading a team, so share your leadership journey! Talk about how you’ve mentored others and driven results through collaboration. We’re keen on seeing your ability to inspire and guide.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive – a quality we admire!
How to prepare for a job interview at Crypto.com
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Familiarise yourself with their latest features and best practices, as this will show your potential employer that you’re not just a user but an expert who can drive results.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to inform your paid search strategies. Bring examples of how you've interpreted performance metrics and adjusted campaigns accordingly. This will demonstrate your analytical mindset and ability to make data-driven decisions.
✨Demonstrate Leadership Experience
Be ready to talk about your experience in leading teams and mentoring others. Share specific instances where you’ve inspired your team or improved their performance. This is crucial for a role that requires hands-on leadership in campaign execution.
✨Stay Ahead of Industry Trends
Research the latest trends in paid search marketing, especially within the finance sector. Be prepared to discuss how you would adapt strategies based on these trends. This shows that you’re proactive and committed to keeping the campaigns competitive and effective.
