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- Tasks: Drive organic growth for our Sports Predictions app through ASO strategies and data-driven experimentation.
- Company: Join Crypto.com, the world's fastest growing cryptocurrency platform with a supportive team culture.
- Benefits: Enjoy competitive salary, medical insurance, flexible work hours, and exciting career development opportunities.
- Why this job: Make a real impact in the fast-paced world of sports predictions and cryptocurrency.
- Qualifications: 3+ years of ASO experience with strong analytical skills and knowledge of app store algorithms.
- Other info: Empowering environment focused on innovation and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android. You will work in a high-velocity environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end-to-end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact. Our work spans data-driven creative experimentation, metadata optimization improvements, localization strategy, keyword research and optimization. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.
Key Responsibilities:
- Own and execute the ASO strategy across Apple App Store and Google Play
- Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets
- Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests)
- Monitor and improve organic installs, impressions, CVR, and retention from app store traffic
- Use ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities
- Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation
- Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives
- Manage ASO inputs for app updates, new features, and major releases
- Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces
- Report on performance with clear insights and actionable recommendations to stakeholders
Qualifications & Skills:
- 3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android)
- Proven experience working in fast-paced, high-growth environments
- Strong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers
- Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms
- Strong analytical ability and comfortable turning data into actionable insights quickly
- Comfortable working with multiple stakeholders across product, growth, and marketing teams
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment
- Deep domain knowledge in Sports and experience working in the Sports industry
Life @ Crypto.com:
- Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
- Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
- Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
- Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
- One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits:
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
- Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements; you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
ASO Manager (App Store Optimization) - Sports Predictions employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Manager (App Store Optimization) - Sports Predictions
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with ASO experts on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your ASO projects, including any data-driven results you've achieved. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of app store algorithms and optimisation strategies. Be ready to discuss how you've driven organic growth in past roles and share specific examples of your successes.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Crypto.com.
We think you need these skills to ace ASO Manager (App Store Optimization) - Sports Predictions
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the ASO Manager role. Highlight your experience with app store optimisation, keyword research, and any relevant tools you've used. We want to see how your skills align with our needs!
Show Off Your Data Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical abilities. Include examples of how you've turned data into actionable insights in previous roles. We love a good success story!
Be Creative and Experimental: We’re looking for someone who thrives on experimentation. Share any innovative strategies or creative campaigns you’ve executed in the past. Let us know how you’ve pushed boundaries to achieve results!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you in the door for an interview!
How to prepare for a job interview at Crypto.com
✨Know Your ASO Tools
Familiarise yourself with ASO tools like AppTweak and AppsFlyer before the interview. Be ready to discuss how you've used these tools in your previous roles to drive organic growth and optimise app store performance.
✨Showcase Your Data Skills
Prepare to demonstrate your analytical abilities by discussing specific examples where you've turned data into actionable insights. Highlight any experience you have with keyword research, ranking optimisation, and A/B testing.
✨Understand the Sports Industry
Since this role is focused on sports predictions, brush up on current trends and key players in the sports industry. Being able to speak knowledgeably about the market will show your passion and understanding of the field.
✨Collaborative Mindset
This position requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated with product, design, and marketing teams in the past. Emphasise your ability to communicate effectively and align strategies across departments.
