At a Glance
- Tasks: Lead social media strategy and build a powerful distribution network for crypto content.
- Company: Join the world’s No.1 LIVE Crypto Streaming Channel, Crypto Banter.
- Benefits: Be part of a passionate team with growth opportunities in a fast-paced industry.
- Other info: Work with a dynamic team of enthusiasts and innovators.
- Why this job: Make an impact in the crypto space and shape the future of media.
- Qualifications: Experience in scaling social media accounts and understanding crypto culture.
The predicted salary is between 36000 - 60000 £ per year.
About Crypto Banter
We are the world’s No.1 LIVE Crypto Streaming Channel, covering Bitcoin, breaking news, altcoins, market moves, and the biggest names in the industry — every single day. From two enthusiasts streaming from a coffee shop to one of the fastest-growing crypto media networks, we now run a consortium of top YouTube channels for live news, trading, investing, web3, and gaming, partnering with the biggest brands and advertisers in the space. Born from a career at CNBC and the world’s first televised daily crypto news show, Crypto Banter was created to break free from corporate media and lead the Media 2.0 movement for tech, finance, and crypto. Today, with 80+ team members and over 10M monthly views, we’re hungrier than ever to build the most profitable and engaged community in the world. We’re a team of enthusiasts, misfits, and entrepreneurs who work harder than anyone in the industry — driven by passion, obsession, and the pursuit of the impossible. If that sounds like you, join us!
Role
We’re a leading crypto media company building one of the most powerful distribution networks in Web3. We’re looking for a Social Media Manager—a strategic operator who understands how to build and scale multiple social media ecosystems for maximum distribution and reach. This role is not about posting or community management—it’s about strategy, systems, and scale. You’ll design and oversee the architecture behind a network of social accounts (some branded, some independent) that distribute high‑value crypto content at speed and volume. Your goal is to build a mass distribution engine that amplifies our reach far beyond our core brand. You will need to build both teams and systems to support this new venture and use analytics and platform expertise to dominate attention across X (Twitter), Instagram, and other appropriate social platforms.
Ideal Candidate
You’re a digital strategist who lives and breathes social media and crypto culture. You understand how audiences grow, how algorithms behave, and how to engineer virality across multiple platforms. You think in systems—how to replicate success, scale processes, and build teams that move as fast as the crypto market and news. You’re fluent in the language of attention: hooks, retention, and shareability. You’re experienced in leading editors, and you work well with fluid teams to get the job done and know how to empower teams with workflows and data insights. You know how to build from zero: taking a new page or personality from 0 to 100K followers with clarity, systems, and creativity.
Responsibilities
- Manage a mass distribution network of pages and accounts that share, remix, and distribute content from across the brand ecosystem.
- Develop and execute a multi‑account social growth strategy across X, Instagram, and other appropriate platforms.
- Build and lead a team of editors, and other roles to execute your strategy.
- Use AI and automation tools and in‑house AI specialists to build and optimize workflows for clipping, captioning, scheduling, and analytics.
- Define clear KPIs for growth, engagement, and reach, and build dashboards to track them.
- Work with producers and editors to identify the most viral and shareable moments from long‑form content.
- Stay ahead of algorithm updates, platform shifts, and emerging distribution opportunities.
- Oversee the tone, voice, and content strategy of multiple accounts—ensuring they feel native and authentic, not corporate.
- Collaborate with leadership to expand the company’s digital footprint through owned and non‑branded media channels.
Skills & Experience
- Proven experience building or scaling large social media accounts (personal, branded, or faceless).
- Deep understanding of how algorithms work across social platforms.
- Experience leading, building and managing content or social teams.
- Familiarity with AI content tools to enhance the process.
- Strong data literacy and ability to analyze performance metrics and adapt strategy.
- Understanding of both crypto and the influencer economy is essential.
AI Hiring Statement
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Job Details
- Seniority level: Not applicable
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industries: Media Production
Social Media Manager (Crypto) employer: Crypto Banter
At Crypto Banter, we pride ourselves on being a dynamic and innovative employer in the fast-paced world of crypto media. Our vibrant work culture fosters creativity and collaboration, empowering employees to grow their skills while working alongside passionate enthusiasts and industry leaders. With a commitment to personal development and a unique opportunity to shape the future of digital content distribution, joining our team means being part of a movement that is redefining media in the Web3 space.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (Crypto)
✨Tip Number 1
Get your social media game on point! Start by showcasing your understanding of crypto culture and algorithms. Create a portfolio that highlights your past successes in growing social accounts, and don’t forget to include any viral content you’ve crafted.
✨Tip Number 2
Network like a pro! Join crypto and social media groups, attend relevant events, and connect with industry leaders. Building relationships can open doors and give you insights into what companies like Crypto Banter are really looking for.
✨Tip Number 3
Show us your strategic side! Prepare to discuss how you would approach building a mass distribution network. Think about the systems and processes you’d implement to scale content effectively across platforms like X and Instagram.
✨Tip Number 4
Don’t just apply—engage! When you submit your application through our website, follow up with a message on social media. Show us you’re passionate about the role and ready to dive into the crypto scene with enthusiasm!
We think you need these skills to ace Social Media Manager (Crypto)
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for crypto shine through! We want to see that you live and breathe this stuff, so share your experiences and insights about the industry.
Be Strategic in Your Approach:Remember, this role is all about strategy and systems. In your application, highlight any past experiences where you've successfully built or scaled social media accounts. Show us how you think in systems and can replicate success!
Use Data to Your Advantage:We love numbers! If you've used analytics to drive growth or engagement in previous roles, make sure to mention it. Share specific metrics or KPIs you've worked with to demonstrate your data literacy.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Crypto Banter
✨Know Your Crypto Stuff
Make sure you’re up to speed with the latest trends in crypto and social media. Brush up on key terms, recent news, and popular platforms. Being able to discuss current events and how they impact social media strategies will show your passion and expertise.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles. Think about how you’ve scaled accounts or used analytics to drive growth. Be ready to share examples of how you’ve engineered virality and what systems you put in place to support that.
✨Demonstrate Team Leadership
Since this role involves building and leading teams, come prepared with examples of how you’ve successfully managed teams in the past. Highlight your experience in empowering others and creating workflows that enhance productivity and creativity.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to social media growth and engagement. Be ready to discuss how you’ve used data to inform your strategies and adapt to changes in algorithms or audience behaviour.
