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- Tasks: Lead product marketing strategies and drive growth through effective go-to-market initiatives.
- Company: Join Cryptio, a leading crypto back-office platform backed by top-tier investors.
- Benefits: Enjoy remote work flexibility, generous holiday leave, and a budget for your home office setup.
- Why this job: Be part of a high-impact role in a fast-paced environment shaping the future of crypto adoption.
- Qualifications: 3+ years in Product Marketing with experience in B2B SaaS or fintech/crypto required.
- Other info: Mentorship opportunities available to help you grow your skills in product marketing.
The predicted salary is between 36000 - 60000 £ per year.
Cryptio is an enterprise-grade crypto back-office platform. Our software helps financial institutions, corporates and crypto-native companies navigate the fragmented digital-asset landscape with confidence. We have raised $26m to date and are backed by tier-1 crypto and non-crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador. We are tackling one of the biggest challenges in crypto right now - building the infrastructure to help institutional adoption.
We are a remote-first company and require you to be based in The United Kingdom for this role. We are open to the USA for the right candidate.
As Product Marketing Lead, you will play a pivotal role in driving growth by shaping our go-to-market (GTM) strategy, refining our product positioning, and amplifying our value proposition in the market. You will be the bridge between product, sales, and marketing, ensuring we target the right customer segments, craft compelling messaging, and execute GTM strategies that accelerate adoption and revenue growth. This is a high-impact role for someone who thrives on strategy, execution, and cross-functional collaboration—you will be instrumental in taking Cryptio’s products to market and elevating product marketing to the next level.
Key Responsibilities
- Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth.
- Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market.
- Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential.
- Be the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space.
- Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning.
- Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively.
- Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging.
- Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement.
- Mentor junior product marketers – Provide guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence.
Who You Are
- 3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
- Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus.
- Must have had experience catering to the US market.
- Tangible experience in driving revenue through GTM initiatives.
- Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.
- Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.
- Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.
- Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.
Benefits
- Fully-Remote / Hybrid – The choice is yours!
- 25 Days Paid Holiday + Bank Holidays + Your Birthday Off
- Earn an extra day of annual leave for every year you are at Cryptio.
- 4% Pension Contributions towards your future!
- Private Medical & Dental Insurance with Allianz!
- Attractive Maternity and Paternity Policies for your growing family.
- Gym Classes or Spa Treatments with ClassPass or gym reimbursement!
- Apple MacBook Pro – The best tech at your fingertips!
- $200 Workplace Budget to create your perfect home office!
- Training and Development Budget – Invest in yourself and grow!
Product Marketing Lead - Remote within The United Kingdom employer: Cryptio
Contact Detail:
Cryptio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead - Remote within The United Kingdom
✨Tip Number 1
Familiarise yourself with the crypto landscape and current trends. Understanding the challenges and opportunities in the crypto space will help you articulate your insights during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the fintech and crypto sectors. Attend relevant webinars, conferences, or local meetups to connect with industry insiders. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific go-to-market strategies you've implemented in previous roles. Be ready to share measurable outcomes and how your contributions directly impacted revenue growth, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure marketing effectiveness. Bring examples of KPIs you've defined and how you've used data to optimise campaigns, as this is crucial for the Product Marketing Lead position.
We think you need these skills to ace Product Marketing Lead - Remote within The United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Lead position at Cryptio. Understand the key responsibilities and required skills, especially focusing on their emphasis on go-to-market strategies and product positioning.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing or GTM strategy, particularly in B2B SaaS or fintech/crypto environments. Use specific examples that demonstrate your ability to drive revenue through effective marketing initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the crypto industry and your understanding of its challenges. Highlight your analytical mindset and strategic thinking, and explain how your experience aligns with Cryptio's goals and values.
Showcase Your Communication Skills: In both your CV and cover letter, emphasise your excellent communication skills. Provide examples of how you've successfully crafted messaging or presented strategies in previous roles, as this is crucial for the Product Marketing Lead position.
How to prepare for a job interview at Cryptio
✨Understand the Crypto Landscape
Make sure you have a solid grasp of the crypto and blockchain ecosystem. Familiarise yourself with current trends, challenges, and key players in the market. This knowledge will help you articulate how your experience aligns with Cryptio's mission.
✨Showcase Your GTM Strategy Experience
Prepare to discuss specific go-to-market strategies you've developed or executed in previous roles. Highlight your analytical mindset by sharing metrics that demonstrate the success of these initiatives, especially in a B2B SaaS or fintech context.
✨Emphasise Cross-Functional Collaboration
Since this role requires working closely with various teams, be ready to provide examples of how you've successfully collaborated across departments. Discuss how you’ve aligned product, sales, and marketing efforts to achieve common goals.
✨Prepare for Product Positioning Questions
Expect questions about how you would position Cryptio's products in the market. Think about the ideal customer profiles and how you would craft messaging that resonates with them. Be prepared to discuss your approach to product launches and advocacy.
