About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
About the Role
The Manager, Regional Marketing Operations is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the Region.
This role owns the regional execution layer of the marketing operating model, connecting Regional Marketing with Crunchyroll's global operational capabilities. The candidate will ensure campaigns are operationally planned, assets are produced and localized to regional requirements, dependencies are managed, and final materials are delivered accurately and on time across relevant regional channels and partners.
A critical responsibility of the role is the end-to-end management of marketing localization for the Region. This includes localization of all marketing assets used regionally, whether those assets originate from a global campaign or are created specifically for a regional initiative. The Manager coordinates translation, transcreation, adaptation, versioning, approvals, quality checks, and delivery of localized marketing materials, working closely with Global Localization while remaining accountable for regional marketing localization readiness.
The role operates as the regional counterpart to Global Operations, Content and Marketing and Distribution Operations, Content and Marketing, with particularly close interfaces to Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery. The objective is to leverage common global processes, technology, production capabilities, and standards while ensuring regional priorities, language requirements, cultural considerations, channels, and market-specific needs are fully represented
Key Responsibilities
Regional Marketing Operations & Execution: Own the operational coordination of the Region's marketing activity, translating global and regional marketing strategies into executable plans, milestones, asset requirements, localization needs, dependencies, and delivery schedules. Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution.
Regional Integrated Planning: Partner closely with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives, and market requirements into the broader global marketing planning process. Translate global plans into actionable regional timelines while providing early visibility into local requirements, resource constraints, localization lead times, and execution risks.
End-to-End Marketing Localization Management: Manage the localization workflow for all global and regional marketing assets required by the Region, including copy, key art, trailers, video, social assets, paid-media creative, CRM materials, partner assets, promotional content, and other campaign deliverables. Coordinate translation, transcreation, cultural adaptation, versioning, review, approvals, QA, and final delivery, ensuring localized assets are accurate, brand-appropriate, culturally relevant, and available against campaign deadlines. Partner with Global Localization on standards, technology, vendors, workflows, terminology, and quality frameworks while retaining operational accountability for regional marketing localization.
Marketing Production Coordination: Partner with Marketing Production to communicate regional production and localization requirements early, define necessary versions and formats, and ensure global source assets are structured to enable efficient regional adaptation. Coordinate requests for region-specific materials where global assets do not meet local needs while avoiding unnecessary duplication of global production capabilities. For regionally originated campaigns, manage the operational interface between regional creative requirements and the appropriate production resources.
Marketing Delivery Coordination: Work closely with Marketing Delivery within Distribution Operations, Content and Marketing to ensure final global and localized marketing assets are
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Senior Manager, Marketing Operations - Europe employer: Crunchyroll
Crunchyroll is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to mentor talent and collaborate with diverse teams, ensuring your contributions are impactful and recognised. The company offers unique advantages such as access to a global network and the chance to shape the future of content curation across Europe, making it a rewarding place for those seeking meaningful employment.
