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- Tasks: Lead EMEA PR strategies, manage media relations, and coordinate events for Crunchyroll.
- Company: Crunchyroll connects over 100 million anime fans globally, delivering the best in anime culture.
- Benefits: Enjoy flexible schedules, remote work, free Crunchyroll access, wellness classes, and professional development opportunities.
- Why this job: Join a passionate team shaping the future of anime with exciting events and media interactions.
- Qualifications: 5+ years in entertainment PR, strong organisational skills, and familiarity with anime culture required.
- Other info: Opportunity to travel and engage with diverse media across Europe.
The predicted salary is between 36000 - 60000 £ per year.
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About the role
In the role of EMEA Communications & PR Manager, you will report to the Senior Communications Manager - EMEA. We are considering applicants for the location of London, UK. Alongside Senior Communications Manager and global Communications leadership, write all materials, including publicity strategies, press releases, alerts, highlights, limited internal communications, talking points, pitches, etc. Liaise and pitch media -- including consumer, trade/business, genre/anime. Daily management of international PR agencies to coordinate publicity across Theatrical, Events and Licensing/e-commerce. Work with the Global Communication team on IP launches including press announcements, press junkets, Premieres, events, exclusives, talent interviews and always sync with the Theatrical Distribution and Marketing and Event teams. Work on all country and territory launches across Europe and be familiar with any crisis communications, market-specific situations and/or regulatory issues. Work with Events team on external event execution; attend Europe-based events to handle press executions, media availability etc. Produce and present select presentations and strategies. Helped by the PR Coordinator, monitor and collect press coverage and funnel to the Global team.
Core Areas of Responsibility
- Communications: Implement the EMEA PR strategy for the theatrical, conventions, festivals, awards (Crunchyroll Anime Awards, Cannes Film Festival, Annecy Animation Festival) and merchandising. Identify key messages to maximise the visibility of content, in agreement with the marketing department. Manage relations with PR agencies and target journalists. Draw up an editorial calendar for press releases, press packs, advertorials and interviews for these areas of activity with agencies. Coordinate the production and translation of press releases and press kits for new content launches (films, merchandising and events). Design and challenge communication plans together with PR agencies, to meet different media needs, countries and goals. Work with the marketing Theatrical, Events and social media teams to ensure overall consistency in the distribution of press content.
- Press Events: Initiate press screenings, interviews and other events linked to theatrical releases in the countries concerned. Oversee the logistical organisation of EMEA actions and events with the PR agencies. Coordinate exchanges with distributors (SPE) and brand managers for communication and enquiries about licences and new products. Develop editorial partnerships with specialist media (theatrical). Oversee the management of press enquiries and ensure a rapid response. Work with the EMEA marketing teams to maximise the impact of communication campaigns.
- Monitoring: Monitor EMEA press coverage and analyse its impact. Propose strategic adjustments to improve the impact of PR actions. Monitor PR campaign performance indicators. Take part in governance bodies to inform communications and marketing teams about editorial content and its impact on target audiences.
- Internal: Monitor the tasks allocated to the support resource in the activities related to the areas within its scope. Refer all actions to the Global Communication Team based in the US, to always be globally aligned and locally relevant.
About You
We get excited about candidates, like you, because... You have experience in theatrical launches, press junkets, interviews. You are not shy and enjoy to meet and greet new faces (journalists from different countries). You have organizational and problem-solving skills, thriving under tight deadlines. You are familiar with manga, anime universe and conventions. You have experience coordinating across teams and managing multiple projects. You are fluent in English (spoken and written); additional language skills are a plus, such as French. You are flexible and available for travel, including occasional weekend work. Required: 5 + years of experience in the Entertainment & Theatrical Industry.
About the Team
The PR Team at Crunchyroll is tiny with very experienced members, to more junior ones, but all very dedicated and passionate. Our job is quite central, as we are aware of all what happens in all the different departments and as such in capacity to give visibility to co-workers on what the others are doing. As part of the EMEA Comms team, you'll help shape and execute theatrical and event strategies to help Crunchyroll and our IPs to gain in visibility and fulfil the journalists growing needs. From immersive activations during events to exclusive theatrical premieres, we work collaboratively to deliver an unforgettable experience for anime fans across Europe.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Take Time for You - Accrued PTO, Summer Fridays, Company Christmas vacations, flexible schedule, hybrid work schedule. Find Balance - Online yoga and wellness classes. Work hard, watch hard - Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store. Level Up - Prepaid Udemy account, professional development courses & conferences. Press Play - Game nights, anime nights, online team buildings & celebrations. Best-in-class company paid private medical, dental, vision. Salary contribution into a DC Pension Plan. Reimbursement for travel to and from the office. Paid parental leave for birthing parents and non-birthing parents. Employee Assistance Program (EAP) with counselling sessions available 24/7. Gym and meal allowances. 8 Company paid Holidays plus 20 days of annual leave.
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
EMEA Communications & PR Manager employer: Crunchyroll
Contact Detail:
Crunchyroll Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Communications & PR Manager
✨Tip Number 1
Familiarise yourself with Crunchyroll's brand and its unique position in the anime community. Understanding their audience and the type of content they produce will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the entertainment and PR industry, especially those who have experience with theatrical launches or anime events. Attend relevant conventions or industry meet-ups to make connections that could give you an edge.
✨Tip Number 3
Stay updated on current trends in the anime and entertainment sectors. Being knowledgeable about recent releases, popular series, and industry news will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss specific examples of past PR campaigns you've managed, particularly those involving international coordination. Highlighting your organisational skills and ability to work under tight deadlines will resonate well with the hiring team.
We think you need these skills to ace EMEA Communications & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the entertainment and theatrical industry, particularly focusing on any roles related to communications and PR. Use keywords from the job description to demonstrate your fit for the EMEA Communications & PR Manager position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for anime and your understanding of Crunchyroll's mission. Mention specific experiences that align with the responsibilities outlined in the job description, such as managing PR campaigns or liaising with media.
Showcase Relevant Skills: In your application, emphasise skills that are crucial for this role, such as organisational abilities, problem-solving skills, and experience with press events. If you have language skills beyond English, be sure to highlight them as they are a plus for this position.
Follow Up: After submitting your application through our website, consider sending a polite follow-up email to express your continued interest in the role. This can help keep your application top of mind for the hiring team at Crunchyroll.
How to prepare for a job interview at Crunchyroll
✨Know Your Anime and Manga
As the EMEA Communications & PR Manager, a passion for anime and manga is essential. Brush up on current trends, popular titles, and Crunchyroll's offerings to show your enthusiasm and knowledge during the interview.
✨Demonstrate Your PR Experience
Be prepared to discuss your previous experience in managing theatrical launches and press events. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved to showcase your expertise.
✨Showcase Your Communication Skills
Since the role involves liaising with media and coordinating with various teams, practice articulating your thoughts clearly. Prepare examples of how you've effectively communicated complex ideas or managed relationships with journalists.
✨Prepare for Scenario Questions
Expect questions about handling crisis communications or managing tight deadlines. Think of scenarios from your past experiences where you successfully navigated challenges, and be ready to share these stories.
