At a Glance
- Tasks: Lead SEO strategy, optimise content, and drive organic growth for a leading cruise holiday company.
- Company: Cruise Nation, the UK's top specialist for unforgettable cruise holidays.
- Benefits: Competitive salary, hybrid working, holiday discounts, and private medical insurance.
- Other info: Collaborative culture with opportunities for professional growth and AI integration.
- Why this job: Join a digitally ambitious team and shape the future of SEO in the travel industry.
- Qualifications: Proven SEO experience, strong technical skills, and a passion for innovation.
The predicted salary is between 40000 - 50000 £ per year.
Location: Swansea (Remote/Hybrid)
Salary: Up to £45,000 (DOE)
About Cruise Nation
Cruise Nation are the UK’s go-to specialist for unforgettable cruise holidays. Since setting sail in 2009, Cruise Nation has helped hundreds of thousands of travellers swap the traditional land-based holidays for epic adventures at sea. With expert, impartial advice and unbeatable value, they make it easy for customers to build their dream cruise holiday. With over 200 destinations worldwide, Cruise Nation was the pioneer of the now-popular cruise & stay holiday concept through its Smart Packages, where flights, stay and cruise are all packaged together with exclusive prices you won’t find anywhere else. With these flexible, great-value deals, the brand is on a mission to become the UK’s most trusted – and most affordable – cruise tour operator for travellers of all ages.
We’re looking for a proactive, hands-on SEO Manager to drive sustainable organic growth and help future-proof our strategy in a rapidly evolving search landscape.
The Role
As SEO Manager, you’ll be responsible for leading all aspects of our organic search performance - from on-site technical health to content strategy and link building. You’ll be the in-house SEO lead, working closely with content, development, design and commercial teams to ensure SEO is integrated into everything we do.
You’ll need to be an all-rounder with experience across technical SEO, content optimisation, and analytics. But we’re also looking for someone who’s forward-thinking, who understands how AI-generated results and Google's evolving Search Generative Experience (SGE) are reshaping the SEO landscape, and who’s ready to adapt our strategy accordingly.
Key Responsibilities
- Own and execute the SEO strategy across on-page, off-page, and technical SEO
- Conduct regular site audits and manage technical improvements in collaboration with our developers
- Lead keyword research and content planning to align with demand and business priorities
- Develop and execute the company’s SEO strategy, including creating high-quality, keyword-optimised content from scratch
- Optimise existing content and guide the creation of new content for improved organic visibility
- Monitor SEO performance using tools like GA4, GSC, SEMrush/Ahrefs and make data-driven recommendations
- Stay ahead of industry trends, particularly around AI SEO and SGE, and adapt our strategy accordingly
- Track rankings, traffic, and conversion metrics — reporting progress and opportunities to key stakeholders
- Build and manage relationships with relevant partners for link-building and digital PR opportunities
- Collaborate with design, UX and commercial teams to improve site structure, speed, and mobile experience
Skills and Experience
- Proven experience in a dedicated SEO role, ideally in a fast-paced B2C or eCommerce environment
- Strong understanding of technical SEO, including site structure, indexing, crawlability and schema
- Confident using GA4, Google Search Console, and industry-standard SEO tools
- Deep knowledge of keyword strategy, SERP trends, and content optimisation
- Familiarity with the impact of AI-generated search results and Google SGE — and how to respond to it
- Analytical and commercially minded — able to balance search performance with business goals
- Experience collaborating with content creators, developers and designers
- Experience in the travel or leisure sector is a bonus, but not essential
What’s in it for you?
- A key role in a digitally ambitious business with huge organic growth potential
- Full ownership of the SEO strategy — with the freedom to test, optimise and innovate
- Forward-facing team that welcomes innovation, AI integration, and evolving best practice
- Hybrid working and a supportive, collaborative culture
- Pension Scheme and Private Medical Insurance to support your financial and physical wellbeing following a successful probationary period
- Holiday discounts and travel perks
- Competitive salary of up to £45,000 depending on experience
Search Engine Optimization Manager in Swansea employer: Cruise Nation
Cruise Nation is an exceptional employer that fosters a friendly and ambitious culture, making it an ideal place for creative minds to thrive. As an Email Marketing Manager, you'll enjoy hybrid working arrangements, access to employee perks through Perkbox, and opportunities for professional growth while playing a pivotal role in shaping customer engagement strategies. With a focus on innovation and collaboration, you'll be supported in your journey to elevate the email marketing channel within a rapidly growing business dedicated to providing unforgettable travel experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Optimization Manager in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cruise Nation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cruise Nation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cruise Nation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cruise Nation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search Engine Optimization Manager in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cruise Nation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cruise Nation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cruise Nation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cruise Nation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cruise Nation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cruise Nation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
