At a Glance
- Tasks: Lead creative marketing activities and enhance community engagement for a beloved family attraction.
- Company: Join a growing, family-run attraction that connects people with nature.
- Benefits: Flexible contract role, competitive pay, and opportunities for creativity.
- Other info: Exciting growth phase with potential for career development.
- Why this job: Make a real impact in a fun environment while promoting family-friendly experiences.
- Qualifications: Passion for community, experience in marketing, and strong social media skills.
The predicted salary is between 28800 - 48000 £ per year.
Our client is a much-loved, family-run attraction that brings people closer to nature through fun, learning, and hands-on experiences. In an exciting growth phase and with an exceptional local following, our client is looking for a marketing manager who can elevate their brand and visitors to the next level.
Role Summary
Our client is seeking a hands-on, creative, highly organized, data-driven Marketing Manager to lead all marketing activities. You’ll be responsible for planning and executing day-to-day marketing, managing digital channels, enhancing online reputation, and supporting the owners in growing the visitor base and community engagement.
Key Objectives
- Increase footfall and online bookings throughout the year.
- Drive repeat visits and build customer loyalty.
- Grow social media presence and engagement.
- Enhance online reviews and brand reputation.
- Support seasonal campaign planning and execution.
- Maintain consistent customer communication through email and CRM.
- Support owners on a day-to-day basis.
Key Responsibilities
- Marketing Performance Tracking
- Social Media Management
- Campaign and Activity Plan Execution
- CRM and Email Marketing
- Support for the Owners
Who You Are
- A self-starter with a passion for community, nature, and family-friendly experiences.
- Experience in small business or attraction-based marketing preferred.
- Strong skills in social media, basic graphic design (Canva or similar), email platforms, and light analytics.
- Excellent communicator, both online and in-person.
- Creative, organized, and comfortable juggling multiple tasks in a hands-on environment.
- Skills in Canva, Meta Business Suite, Mailchimp, Google Analytics, WordPress or similar CMS, CRM software (e.g., HubSpot, Zoho) are desirable.
- Photography or video editing skills are a bonus.
This is an exciting opportunity with an engaging, growing organization. This position is a contract role, 3-4 days per week, paid at a day rate. The role will be primarily on-site at our client’s venue near York, with some flexibility for remote work occasionally.
Marketing Manager in York employer: Cruinn Consulting
Cruinn Consulting is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to lead transformative AI initiatives. With a competitive salary of £80,000 and a flexible hybrid working model based in Glasgow, team members enjoy a healthy work-life balance while having the unique opportunity to shape enterprise-scale AI strategies. The company prioritises employee growth through continuous learning and development, making it an ideal place for those seeking meaningful and rewarding careers in the field of data science.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cruinn Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cruinn Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cruinn Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cruinn Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cruinn Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cruinn Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cruinn Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cruinn Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cruinn Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cruinn Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
