At a Glance
- Tasks: Lead creative marketing activities and enhance community engagement for a beloved family attraction.
- Company: Join a growing, family-run attraction that connects people with nature.
- Benefits: Flexible contract role, competitive pay, and opportunities for creativity.
- Why this job: Make a real impact in a fun environment while promoting family-friendly experiences.
- Qualifications: Passion for community, experience in marketing, and strong social media skills.
- Other info: Exciting growth phase with potential for career development.
The predicted salary is between 28800 - 48000 £ per year.
Our client is a much-loved, family-run attraction that brings people closer to nature through fun, learning, and hands-on experiences. In an exciting growth phase and with an exceptional local following, our client is looking for a marketing manager who can elevate their brand and visitors to the next level.
Role Summary
Our client is seeking a hands-on, creative, highly organized, data-driven Marketing Manager to lead all marketing activities. You’ll be responsible for planning and executing day-to-day marketing, managing digital channels, enhancing online reputation, and supporting the owners in growing the visitor base and community engagement.
Key Objectives
- Increase footfall and online bookings throughout the year.
- Drive repeat visits and build customer loyalty.
- Grow social media presence and engagement.
- Enhance online reviews and brand reputation.
- Support seasonal campaign planning and execution.
- Maintain consistent customer communication through email and CRM.
- Support owners on a day-to-day basis.
Key Responsibilities
- Marketing Performance Tracking
- Social Media Management
- Campaign and Activity Plan Execution
- CRM and Email Marketing
- Support for the Owners
Who You Are
- A self-starter with a passion for community, nature, and family-friendly experiences.
- Experience in small business or attraction-based marketing preferred.
- Strong skills in social media, basic graphic design (Canva or similar), email platforms, and light analytics.
- Excellent communicator, both online and in-person.
- Creative, organized, and comfortable juggling multiple tasks in a hands-on environment.
- Skills in Canva, Meta Business Suite, Mailchimp, Google Analytics, WordPress or similar CMS, CRM software (e.g., HubSpot, Zoho) are desirable.
- Photography or video editing skills are a bonus.
This is an exciting opportunity with an engaging, growing organization. This position is a contract role, 3-4 days per week, paid at a day rate. The role will be primarily on-site at our client’s venue near York, with some flexibility for remote work occasionally.
Marketing Manager employer: Cruinn Consulting
Contact Detail:
Cruinn Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, social media campaigns, or any creative work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like our client, and express your interest in working with them. A friendly email can go a long way!
✨Tip Number 4
Keep it casual but professional during interviews. Be yourself, share your passion for community and nature, and don’t forget to ask questions about their marketing goals. It shows you're genuinely interested and ready to contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: Let your love for community, nature, and family-friendly experiences shine through in your application. We want to see how your personal interests align with our client's mission!
Tailor Your CV: Make sure your CV highlights relevant experience in small business or attraction-based marketing. We’re looking for specific skills in social media, graphic design, and email marketing, so don’t hold back!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for this role. Share examples of past successes in marketing and how you can help grow our client’s visitor base and community engagement.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Cruinn Consulting
✨Know Your Audience
Before the interview, research the family-run attraction and its mission. Understand their values and how they engage with the community. This will help you tailor your answers to show that you're a perfect fit for their culture.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've executed, especially those that drove engagement or increased footfall. Bring along a portfolio or digital examples to visually demonstrate your skills.
✨Be Data-Driven
Since the role requires a data-driven approach, be ready to discuss how you've used analytics tools like Google Analytics or CRM software in previous roles. Highlight specific metrics you've improved and how you measured success.
✨Engage with Questions
Prepare thoughtful questions about their current marketing strategies and community engagement efforts. This shows your genuine interest in the role and helps you assess if the company aligns with your values and goals.