Marketing Manager

Our client is a much-loved, family-run attraction that brings people closer to nature through fun, learning, and hands-on experiences. In an exciting growth phase and with an exceptional local following, our client are looking for a marketing manager that can elevate their brand and visitors to the next level.

Role Summary

Our client are looking for a hands-on, creative, highly organised, data-driven Marketing Manager to lead all marketing activities. You’ll be responsible for planning and executing day-to-day marketing, managing digital channels, enhancing our reputation online, and supporting the owners in growing our clients\’ visitor base and community engagement.

Key Objectives

– Increase footfall and online bookings throughout the year.

– Drive repeat visits and build customer loyalty.

– Grow social media presence and engagement.

– Enhance online reviews and brand reputation.

– Support seasonal campaign planning and execution.

– Maintain consistent customer communication through email and CRM.

– Support owners on a day-to-day basis.

Key Responsibilities

– Marketing Performance Tracking

– Social Media Management

– Online Reputation Management

– Campaign and Activity Plan Execution

– CRM and Email Marketing

– Support for the Owners

Who You Are

– A self-starter with a passion for community, nature, and family-friendly experiences –

– Experience in small business or attraction-based marketing preferred.

– Strong skills in social media, basic graphic design (Canva or similar), email platforms, and light analytics

– Excellent communicator, both online and in-person

– Creative, organised, and comfortable juggling multiple tasks in a hands-on environment

Desirable Tools/Experience

Canva, Meta Business Suite, Mailchimp, Google Analytics, WordPress or similar CMS, CRM software (e.g. HubSpot, Zoho)

Photography or video editing skills a bonus!

This is an exciting opportunity with an engaging, growing organisation. This position is a contract role, 3/4 days per week, paid at a day rate. The role will be based primarily on-site at our clients venue near York, with some flexibility for remote work on occasion.