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For Companies At a Glance
- Tasks: Lead creative marketing activities and manage digital channels to boost visitor engagement.
- Company: Join a beloved, family-run attraction dedicated to connecting people with nature.
- Benefits: Enjoy flexible working options, a competitive day rate, and a vibrant work culture.
- Why this job: Be part of an exciting growth phase while making a positive impact on the community.
- Qualifications: Passion for nature, experience in marketing, and strong social media skills are essential.
- Other info: Contract role, 3/4 days per week, primarily on-site near York with occasional remote work.
The predicted salary is between 28800 - 48000 £ per year.
Our client is a much-loved, family-run attraction that brings people closer to nature through fun, learning, and hands-on experiences. In an exciting growth phase and with an exceptional local following, our client are looking for a marketing manager that can elevate their brand and visitors to the next level.
Role Summary
Our client are looking for a hands-on, creative, highly organised, data-driven Marketing Manager to lead all marketing activities. You’ll be responsible for planning and executing day-to-day marketing, managing digital channels, enhancing our reputation online, and supporting the owners in growing our clients' visitor base and community engagement.
Key Objectives
- Increase footfall and online bookings throughout the year.
- Drive repeat visits and build customer loyalty.
- Grow social media presence and engagement.
- Enhance online reviews and brand reputation.
- Support seasonal campaign planning and execution.
- Maintain consistent customer communication through email and CRM.
- Support owners on a day-to-day basis.
Key Responsibilities
- Marketing Performance Tracking
- Social Media Management
- Online Reputation Management
- Campaign and Activity Plan Execution
- CRM and Email Marketing
- Support for the Owners
Who You Are
- A self-starter with a passion for community, nature, and family-friendly experiences -- Experience in small business or attraction-based marketing preferred.
- Strong skills in social media, basic graphic design (Canva or similar), email platforms, and light analytics
- Excellent communicator, both online and in-person
- Creative, organised, and comfortable juggling multiple tasks in a hands-on environment
Desirable Tools/Experience
- Canva, Meta Business Suite, Mailchimp, Google Analytics, WordPress or similar CMS, CRM software (e.g. HubSpot, Zoho)
- Photography or video editing skills a bonus!
This is an exciting opportunity with an engaging, growing organisation. This position is a contract role, 3/4 days per week, paid at a day rate. The role will be based primarily on-site at our clients venue near York, with some flexibility for remote work on occasion.
Marketing Manager employer: Cruinn Consulting
Contact Detail:
Cruinn Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the local community and the attraction's unique offerings. Understanding what makes the venue special will help you connect with the owners and demonstrate your passion for their mission.
✨Tip Number 2
Showcase your experience with social media management by preparing a few ideas or strategies tailored to enhance their online presence. This proactive approach can set you apart from other candidates.
✨Tip Number 3
Be ready to discuss how you would use data-driven insights to improve marketing performance. Familiarise yourself with tools like Google Analytics, as being able to speak confidently about metrics will impress the hiring team.
✨Tip Number 4
Prepare examples of past campaigns you've executed, especially those that drove customer engagement or loyalty. Highlighting your hands-on experience will resonate well with the owners looking for someone who can hit the ground running.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and objectives. Tailor your application to highlight how your skills and experiences align with their needs, especially in community engagement and marketing performance.
Showcase Relevant Experience: Emphasise any previous experience in small business or attraction-based marketing. Provide specific examples of how you've successfully increased footfall, managed social media, or executed campaigns in similar environments.
Highlight Your Skills: Make sure to mention your proficiency in tools like Canva, Mailchimp, and Google Analytics. If you have photography or video editing skills, include those as well, as they can set you apart from other candidates.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for community and nature. Use it to express your enthusiasm for the role and how you can contribute to enhancing the brand's reputation and visitor engagement.
How to prepare for a job interview at Cruinn Consulting
✨Show Your Passion for Nature and Community
Make sure to express your enthusiasm for community engagement and nature-based experiences during the interview. Share any personal stories or experiences that highlight your connection to these themes, as it will resonate well with the values of the company.
✨Demonstrate Your Marketing Skills
Prepare to discuss specific marketing strategies you've successfully implemented in the past. Be ready to provide examples of how you've increased footfall, managed social media, or enhanced online reputation, as these are key responsibilities for the role.
✨Familiarise Yourself with Relevant Tools
Since the role requires knowledge of tools like Canva, Mailchimp, and Google Analytics, make sure you can speak confidently about your experience with these platforms. If possible, bring examples of your work or campaigns that utilised these tools.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask the interviewers about their current marketing strategies, community engagement efforts, or future goals. This shows your genuine interest in the role and helps you understand how you can contribute effectively.
