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- Tasks: Lead digital marketing initiatives to drive demand and growth in a global commodities brand.
- Company: Join CRU International, a leader in business intelligence for metals, mining, and fertilizer industries.
- Benefits: Enjoy a competitive salary, flexible benefits, and opportunities for professional growth.
- Other info: Work in a supportive environment with diverse projects and career advancement opportunities.
- Why this job: Make an impact with data-driven campaigns while collaborating with industry experts.
- Qualifications: 3+ years B2B marketing experience, strong analytical skills, and a collaborative mindset.
The predicted salary is between 60000 - 75000 ÂŁ per year.
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever‑changing global market.
About the role: An exciting opportunity to join a leading global commodities intelligence brand operating across metals, mining, fertilizer and energy transition markets. This role will lead the planning and delivery of data‑led, customer‑focused digital marketing initiatives that drive demand, lead generation, and sustainable long‑term growth.
Key Responsibilities:
- Plan and manage the implementation and maintenance of digital marketing campaigns to generate qualified MQLs from new prospects and existing client accounts.
- Lead and manage a small digital marketing team, planning projects and delivery in line with business priorities.
- Monitor and report regularly on campaign performance.
- Optimise campaigns by tracking performance, identifying opportunities to improve conversions and ROI.
- Develop a thorough understanding of business priorities to deliver digital campaigns that drive awareness, engagement and adoption of services.
- Build a strong understanding of customers and their needs, using analytics to inform campaign planning, structure, content, and audience segmentation.
- Collaborate closely with regional marketers to develop and implement integrated campaigns that support commercial objectives.
- Work cross‑functionally, championing collaboration and high‑quality communication.
- Maintain a consistent focus on detail and quality of output, ensuring materials are delivered to a high standard.
Qualifications:
- Bachelor’s degree in Marketing, CIM or similar preferred.
Skills & Experience:
- Minimum 3 years’ experience B2B marketing experience, ideally within data subscriptions, technology or SaaS.
- Proven success planning and delivering digital campaigns that generate demand and drive ROI.
- Experience managing paid campaigns across LinkedIn and Google.
- Strong analytical skills, with the ability to use data to inform campaign strategy and optimisation.
- Commercial mindset and confidence working cross‑functionally with internal stakeholders.
- Strong communication, organisation and prioritisation skills.
- Experience with marketing automation and analytics tools such as Salesforce, Pardot and Google Analytics.
- Collaborative, hands‑on approach with the ability to support and mentor others.
What We Offer:
- Competitive salary and flexible benefits package.
- Opportunities for professional growth and development as part of a global company.
- A collaborative and supportive work environment.
- The chance to work with industry‑leading experts and over a diverse range of topics and projects.
Senior Growth Marketing Manager in Sheffield employer: CRU
Contact Detail:
CRU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Marketing Manager in Sheffield
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Growth Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your successful digital marketing campaigns. We want to see your creativity and analytical prowess in action, so make it pop!
✨Tip Number 3
Prepare for interviews by researching CRU International and understanding their market. We need to see that you’re not just another candidate; show us you’re genuinely interested in driving growth in the metals and mining sectors.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Growth Marketing Manager in Sheffield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Growth Marketing Manager role. Highlight your B2B marketing experience and any successful digital campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your experience can drive demand and growth at CRU International. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, be sure to mention specific examples where you've used analytics to optimise campaigns. We love seeing how you can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Good luck!
How to prepare for a job interview at CRU
✨Know Your Numbers
As a Senior Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to digital marketing campaigns, such as MQLs, ROI, and conversion rates. Be ready to discuss how you've used data to inform your strategies in past roles.
✨Showcase Your Leadership Skills
You'll be leading a small digital marketing team, so it's crucial to highlight your experience in managing and mentoring others. Prepare examples of how you've successfully led projects, supported team members, and fostered collaboration across departments.
✨Understand the Business
CRU International operates in a niche market, so take the time to research their services and the industries they serve. Be prepared to discuss how your marketing initiatives can align with their business priorities and drive customer engagement.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Think of specific scenarios where you've optimised campaigns or improved performance based on analytics. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.