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For Companies At a Glance
- Tasks: Create engaging content that attracts and informs target audiences across digital channels.
- Company: Join CRU International, a leader in business intelligence for metals, mining, and fertilisers.
- Benefits: Enjoy a competitive salary, flexible benefits, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and knowledge sharing.
- Why this job: Make an impact by crafting compelling content and collaborating with industry experts.
- Qualifications: Bachelor’s degree in Marketing or related field; 1-2 years of content marketing experience.
The predicted salary is between 30000 - 40000 £ per year.
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.
About the role
We are looking for a Content Marketing Executive to join the marketing team and help create compelling content that attracts, informs and engages target audiences. This role will focus on developing high-quality copy, driving website traffic, supporting brand awareness, and using SEO, GEO and analytics to improve content performance across digital channels.
Key Responsibilities
- Develop and deliver content aligned to short- and long-term marketing objectives
- Collaborate with marketing and design teams to plan and create site content for target audiences
- Write engaging copy that builds awareness, interest, engagement and action
- Optimise content for SEO, GEO, AI and LLM search visibility
- Use marketing analytics tools to review website traffic and engagement metrics
- Manage distribution across online channels and social media to increase web traffic
- Support editorial planning, workflows and content calendars
- Respond quickly to market-moving events with timely, relevant content
- Monitor, report and optimise content performance on an ongoing basis
- Build a strong understanding of business priorities, customer needs and market context
- Work closely with regional marketers to support campaigns and commercial objectives
- Champion collaboration across teams and contribute to knowledge sharing
Qualifications
- Bachelor’s degree in Marketing, Journalism, Communications or a similar field
Skills & Experience
- 1-2 years’ experience in content marketing, copywriting or a related role
- Strong writing, editing and proofreading skills
- Solid understanding of SEO and GEO, including AI and LLM search
- Experience using analytics tools to assess content performance
- Ability to research and write on market-moving events and industry topics
- Good commercial awareness and ability to understand broader business priorities
- Able to turn customer insight and data into effective content plans
- Confident collaborating across teams and supporting regional marketing needs
- High attention to detail and a consistent standard of quality
- Creative, proactive and comfortable working in a fast-paced environment
- Strong interpersonal and communication skills
- Approachable, collaborative and committed to knowledge sharing
What We Offer
- Competitive salary and flexible benefits package.
- Opportunities for professional growth and development as part of a global company.
- A collaborative and supportive work environment.
- The chance to work with industry-leading experts and over a diverse range of topics and projects.
Content Marketing Executive in Sheffield employer: CRU
Contact Detail:
CRU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Content Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces. Whether it’s blog posts, social media campaigns, or SEO-driven articles, let your work speak for itself. We love seeing creativity in action!
✨Tip Number 3
Tailor your approach! When you apply through our website, make sure to highlight how your experience aligns with CRU International's goals. We want to see how you can contribute to our marketing objectives right from the get-go.
✨Tip Number 4
Stay updated on industry trends! Follow relevant news and insights in metals, mining, and fertilizers. This knowledge will not only help you in interviews but also show us your passion for the field and readiness to respond to market-moving events.
We think you need these skills to ace Content Marketing Executive in Sheffield
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant experience!
Show Off Your Writing Skills: As a Content Marketing Executive, strong writing is key! Use your application to demonstrate your ability to craft engaging copy. Keep it clear, concise, and compelling – we’re looking for that spark!
Highlight Your SEO Knowledge: Since this role involves optimising content for SEO, make sure to mention any relevant experience you have with SEO strategies or tools. We love seeing candidates who understand how to drive traffic and improve visibility!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at CRU
✨Know Your Stuff
Before the interview, dive deep into CRU International's work in the metals, mining, and fertilizer industries. Familiarise yourself with their recent projects and how they use content marketing to engage their audience. This will show your genuine interest and help you tailor your responses.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create engaging content. Highlight pieces that align with the role’s focus on SEO and analytics. Be ready to discuss your thought process behind each piece and how it drove engagement.
✨Be Data-Driven
Since the role involves using analytics tools, come prepared with examples of how you've used data to inform your content strategies in the past. Discuss specific metrics you’ve tracked and how you’ve optimised content based on those insights.
✨Collaborate and Communicate
Emphasise your teamwork skills during the interview. Share experiences where you collaborated with design or marketing teams to create successful campaigns. Highlight your approach to knowledge sharing and how you can contribute to a collaborative environment at CRU International.