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- Tasks: Elevate marketing performance using Salesforce Pardot and optimise processes for lead generation.
- Company: CRU International, a leader in business intelligence for metals, mining, and fertilisers.
- Benefits: Competitive salary, flexible benefits, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact in marketing automation and strategy.
- Qualifications: Bachelor’s degree in Marketing preferred; strong Pardot and Salesforce skills essential.
- Other info: Collaborative environment with industry experts and diverse projects.
The predicted salary is between 36000 - 60000 £ per year.
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.
About the role:
We’re seeking a Pardot & Operations Specialist to elevate our marketing performance. Embedded within the Growth and Operations function and aligned to the Enterprise (IT) team, this role will champion Account Engagement (Salesforce Pardot), optimise processes and training, drive lead generation and revenue, and ensure ROI is maximised while staying ahead of industry trends and advocating for marketing automation across the business.
Key Responsibilities:
- Own and optimise Account Engagement (Salesforce Pardot), partnering with the Enterprise team to leverage full platform capabilities
- Lead BAU operations in Account Engagement, including configuration, maintenance, and troubleshooting sync errors
- Conduct regular health audits to identify issues and opportunities; coordinate improvements with Enterprise
- Ensure robust data flows to and from Account Engagement; automate workflows and maintain data hygiene
- Advocate for effective CRM (Salesforce Sales Cloud) usage across marketing and commercial teams
- Standardise and support campaign execution across geographies and industry segments (email, webinars, social, BD activities, seminars/events)
- Define and roll out new marketing processes and capabilities in collaboration with Enterprise
- Provide training, guidance, and enablement to empower Marketing to be self-sufficient
Qualifications:
- Bachelor’s degree in Marketing or similar (preferred)
- CIM or equivalent (preferred)
Skills & Experience:
- Strong understanding of marketing automation, especially Account Engagement (Pardot) and Salesforce Sales Cloud
- Hands-on Pardot expertise as both a user and trainer; Pardot skills essential
- Experience with Optimizely, Google Analytics, ON24, and ThoughtSpot (preferred)
- Ability to analyse performance, identify opportunities, and recommend enhancements to maximize ROI by activity and channel
- Understanding of integrations and willingness to operate beyond Account Engagement
- Excellent communication, stakeholder management, and cross-team collaboration skills
- Growth mindset with a passion for continuous learning and staying current on best practices and technologies
What We Offer:
- Competitive salary and flexible benefits package.
- Opportunities for professional growth and development as part of a global company.
- A collaborative and supportive work environment.
- The chance to work with industry-leading experts and over a diverse range of topics and projects.
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Pardot & Operations Specialist employer: CRU
Contact Detail:
CRU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pardot & Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work with Pardot and marketing automation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and Salesforce. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Pardot & Operations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Pardot & Operations Specialist. Highlight your experience with Salesforce Pardot and any relevant marketing automation skills. We want to see how you can elevate our marketing performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your background aligns with our needs. Let us know how you can help drive lead generation and maximise ROI.
Showcase Your Skills: Don’t just list your skills; demonstrate them! If you've optimised processes or conducted health audits in previous roles, share those experiences. We love seeing real examples of how you've made an impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at CRU
✨Know Your Pardot Inside Out
Make sure you brush up on your knowledge of Salesforce Pardot. Be ready to discuss how you've used it in past roles, and think of specific examples where you've optimised processes or improved lead generation. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed marketing performance in previous positions. Bring examples of how you've identified opportunities for improvement and maximised ROI. This will demonstrate your ability to think critically and make data-driven decisions, which is crucial for this role.
✨Communicate Like a Pro
Since this role involves collaboration across teams, practice articulating your thoughts clearly and confidently. Think about how you can convey complex ideas simply, especially when discussing CRM usage or campaign execution. Good communication skills can set you apart from other candidates.
✨Embrace the Growth Mindset
Be prepared to discuss how you stay current with industry trends and best practices. Share any recent courses, webinars, or articles you've engaged with. This shows that you're proactive about your professional development and genuinely passionate about marketing automation.