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For Companies At a Glance
- Tasks: Elevate marketing performance using Salesforce Pardot and optimise lead generation processes.
- Company: Join CRU International, a leader in business intelligence for metals and mining industries.
- Benefits: Competitive salary, flexible benefits, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and development.
- Why this job: Make a real impact in marketing automation while working with industry experts.
- Qualifications: Bachelor’s degree in Marketing preferred; strong Pardot and Salesforce skills essential.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Automation Specialist (Pardot)
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.
About the role:
We’re seeking a Pardot & Operations Specialist to elevate our marketing performance. Embedded within the Growth and Operations function and aligned to the Enterprise (IT) team, this role will champion Account Engagement (Salesforce Pardot), optimise processes and training, drive lead generation and revenue, and ensure ROI is maximised while staying ahead of industry trends and advocating for marketing automation across the business.
Key Responsibilities:
- Own and optimise Account Engagement (Salesforce Pardot), partnering with the Enterprise team to leverage full platform capabilities
- Lead BAU operations in Account Engagement, including configuration, maintenance, and troubleshooting sync errors
- Conduct regular health audits to identify issues and opportunities; coordinate improvements with Enterprise
- Ensure robust data flows to and from Account Engagement; automate workflows and maintain data hygiene
- Advocate for effective CRM (Salesforce Sales Cloud) usage across marketing and commercial teams
- Standardise and support campaign execution across geographies and industry segments (email, webinars, social, BD activities, seminars/events)
- Define and roll out new marketing processes and capabilities in collaboration with Enterprise
- Provide training, guidance, and enablement to empower Marketing to be self-sufficient
Qualifications:
- Bachelor’s degree in Marketing or similar (preferred)
- CIM or equivalent (preferred)
Skills & Experience:
- Strong understanding of marketing automation, especially Account Engagement (Pardot) and Salesforce Sales Cloud
- Hands‑on Pardot expertise as both a user and trainer; Pardot skills essential
- Experience with Optimizely, Google Analytics, ON24, and ThoughtSpot (preferred)
- Ability to analyse performance, identify opportunities, and recommend enhancements to maximize ROI by activity and channel
- Understanding of integrations and willingness to operate beyond Account Engagement
- Excellent communication, stakeholder management, and cross‑team collaboration skills
- Growth mindset with a passion for continuous learning and staying current on best practices and technologies
What We Offer:
- Competitive salary and flexible benefits package.
- Opportunities for professional growth and development as part of a global company.
- A collaborative and supportive work environment.
- The chance to work with industry‑leading experts and over a diverse range of topics and projects.
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Marketing Automation Specialist (Pardot) employer: CRU
Contact Detail:
CRU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist (Pardot)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Pardot and marketing automation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their use of Pardot and drive lead generation. Tailor your answers to show you understand their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Automation Specialist (Pardot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Specialist. Highlight your experience with Pardot and any relevant marketing automation tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Skills: Don’t just list your skills; demonstrate them! If you've optimised processes or driven lead generation in previous roles, share those successes. We love seeing concrete examples of how you've made an impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at CRU
✨Know Your Pardot Inside Out
Make sure you brush up on your Pardot knowledge before the interview. Be ready to discuss specific features, how you've used them in past roles, and any challenges you've overcome. This will show that you're not just familiar with the platform but can also leverage it effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed marketing performance in previous roles. Discuss how you identified opportunities for improvement and maximised ROI. This will demonstrate your ability to think critically and make data-driven decisions, which is crucial for this role.
✨Communicate Clearly and Confidently
Since this role involves collaboration across teams, practice articulating your thoughts clearly. Use examples from your experience to illustrate your points. Good communication skills will help you stand out as a candidate who can advocate for marketing automation effectively.
✨Stay Current with Industry Trends
Research the latest trends in marketing automation and be prepared to discuss them. Showing that you have a growth mindset and are passionate about continuous learning will resonate well with the interviewers and align with their expectations for the role.