At a Glance
- Tasks: Lead multi-channel campaigns and manage the CRM roadmap for impactful customer engagement.
- Company: Fast-growing B2C Fintech scale-up on a mission to improve financial wellbeing.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team and meet monthly for creative brainstorming sessions.
- Why this job: Make a real impact on customer retention and product launches in a dynamic environment.
- Qualifications: 3+ years in CRM, ideally within B2C Tech or Fintech, with strong marketing automation skills.
The predicted salary is between 50000 - 60000 € per year.
Location – Remote, once a month in Bristol.
My client is a fast growth scale up in the B2C Fintech Ecosystem – They are on a mission to give everyone access to a happier & healthier relationship with money across the UK & US. After launching 7 years ago, they have a variety of products to suit the needs of a consumer throughout their lifecycle and already supported over 1M UK customers which is huge success! 2026 is all about customer retention, launch of new products & ensuring value proposition has longevity with each individual consumer.
This role will own the CRM & lifecycle function having a huge impact on overall business goals so super rewarding! We are looking for a Manager to work with our Blueshift product owner & manage a CRM Executive. You will be hands on in support Exec with the ‘doing’ whilst working closely with Product Director to align CRM strategy with wider product & company goals.
The successful candidate will be comfortable working in a scale up, confident being data driven with their decision making & able to juggle multiple priorities at once.
Key focus of the role includes:
- Lead delivery of a multi-channel campaign including broadcasting emails, marketing automation & new SMS approach.
- Own the CRM Roadmap – Real focus on why we are launching the campaigns, what is being built with CRM, what our focus is and be able to execute to wider business the value it will bring.
- Work closely with product team to ensure that off platform & on platform touchpoints are aligned as the customer sees any communication from the brand as one.
- Introduce new capabilities to the CRM Toolkit.
- Use data to form new ideas & A/B test across our current campaigns to make improvements.
- Drive a creative process whilst taking ownership of end to end quality and be proud of the results!
- Understanding of consumer duty and ensuring we are abiding to FCA Regulations.
- Strong & clear management of the CRM executive allowing them to grow and learn.
We are looking for:
- 3+ years experience within CRM – Ideally within B2C Tech or Fintech scale up.
- Confident in marketing automation, CRM and email marketing platforms – ideally Blueshift experience.
- Strong sense of ownership & ability to articulate to wider stakeholders.
- Real purpose and attention to detail in their work.
- Comfortable in a fast-paced changing environment whilst building scalable models.
- Data driven in approach to the CRM function & also management of the 1 report.
- Keen to be part of the team & meet once a month for team days.
CRM Marketing Manager in Bath employer: CRS
Join a dynamic and fast-growing scale-up in the B2C Fintech ecosystem, where your role as a CRM Marketing Manager will directly influence customer retention and product launches. With a strong focus on employee growth, a collaborative work culture, and the flexibility of remote work complemented by monthly team meet-ups in Bristol, this company offers a rewarding environment for those passionate about making a meaningful impact in the financial well-being of consumers. Embrace the opportunity to lead innovative campaigns and develop your skills in a supportive setting that values creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the B2C Fintech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s products and recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially around customer retention and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Marketing Manager. Highlight your experience in B2C tech or fintech, and don’t forget to showcase your skills in marketing automation and CRM platforms like Blueshift!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about improving customer relationships and how your data-driven approach can help us achieve our goals. Keep it engaging and personal!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to manage multi-channel campaigns and drive results. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website:We’d love to see your application come through our website! It’s the best way for us to keep track of all applications and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at CRS
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Blueshift if possible. Brush up on your knowledge of marketing automation and email marketing strategies, as these will be crucial for the role. Be ready to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Multi-Channel Campaign Experience
Prepare examples of multi-channel campaigns you've led or contributed to. Highlight your ability to juggle various priorities and how you ensured alignment across different platforms. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Data-Driven Decision Making
Be prepared to talk about how you’ve used data to inform your CRM strategies. Discuss any A/B testing you've conducted and the insights gained from those tests. This shows that you can back up your creative ideas with solid evidence.
✨Demonstrate Leadership and Team Collaboration
Since you'll be managing a CRM Executive, share your experiences in leading teams and fostering growth. Talk about how you’ve supported team members in their development and how you plan to collaborate with the product team to achieve shared goals.
