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For Companies At a Glance
- Tasks: Lead marketing campaigns and nurture leads to drive commercial success.
- Company: Join a family-run business with over 150 years of heritage in premium packaging.
- Benefits: Enjoy hybrid working, 25 days holiday, private healthcare, and performance bonuses.
- Why this job: Make a real impact on brand growth and work in a supportive team environment.
- Qualifications: 3 years in B2B marketing with skills in performance marketing and lead generation.
- Other info: Opportunity for professional development and ownership of marketing strategy.
The predicted salary is between 40000 - 45000 £ per year.
Croxsons is a family-run business with more than 150 years of heritage, supplying premium glass and packaging solutions to craft drinks producers and FMCG brands worldwide. As we embark on an ambitious growth journey, we’re looking for a hands-on Marketing Activation Lead who can convert brand awareness into tangible commercial results.
Why join Croxsons?
- Purpose and values: You’ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success.
- Impact: This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping our future growth.
- Growth & development: We’re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy.
- Worklife balance: Enjoy a hybrid working pattern (remote and onsite), 25 days’ holiday plus bank holidays, private healthcare, a contributory pension, and performance-related bonuses.
What you’ll do
- Nurture leads taking them from potential opportunities to marketing qualified leads to be passed on to sales. This is a key priority for delivery.
- Translate brand strategy into detailed activation plans with clear commercial targets.
- Lead account-based marketing campaigns for our top customers, using data to personalise outreach and increase conversion.
- Plan and manage paid digital campaigns across Google, LinkedIn and industry platforms.
- Build and optimise email marketing programmes (HubSpot) to nurture prospects through the funnel.
- Develop sales enablement collateral, from pitch decks and toolkits to training sessions; working closely with the sales team to ensure they have everything they need to convert MQL leads.
- Manage our presence and attend trade shows, conferences and events, focusing on lead generation.
- Monitor website performance (SEO, UX, analytics) and collaborate with external agencies to ensure we’re easy to find and compelling to engage.
- Produce weekly and monthly dashboards, reporting on ROI, lead quality, conversion rates and pipeline contribution.
About you
- We’re looking for an energetic, collaborative marketer with c.3 years’ experience in B2B marketing, with proven success in performance marketing, category management and lead generation.
- Expertise in CRM, digital advertising platforms and marketing automation, with an analytical mindset.
- A proactive, adaptable approach, you thrive on solving problems and working cross-functionally.
- A commitment to our values of integrity, sustainability and service excellence.
- Direct experience of working in sales would be advantageous; working closely with a sales team is a prerequisite.
Ready to make an impact? If you’re excited about turning strategy into measurable results and want to help an ambitious business scale, we’d love to hear from you. Please submit your CV and a short cover note explaining why you’re the perfect fit.
Salary: £40,000–£45,000 per year, depending on experience, plus benefits.
Marketing Activation Lead in Sutton employer: Croxsons
Contact Detail:
Croxsons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Activation Lead in Sutton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around lead generation and performance marketing. We want to see your passion!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our family at Croxsons. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Activation Lead in Sutton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Activation Lead role. Highlight your B2B marketing experience and any success stories in performance marketing to catch our eye!
Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it short and sweet, but make sure to explain why you’re the perfect fit for us. Share specific examples of how you've turned strategy into results in previous roles.
Showcase Your Analytical Skills: Since we love data-driven decisions, don’t forget to mention your experience with analytics tools and how you've used data to optimise campaigns. This will show us you have the analytical mindset we’re looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Croxsons
✨Know Your Stuff
Before the interview, dive deep into Croxsons' history and values. Understand their commitment to integrity, sustainability, and exceptional service. This will not only help you answer questions but also show that you're genuinely interested in the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in performance marketing and lead generation. Be ready to discuss how you've nurtured leads and translated brand strategies into actionable plans, as this is crucial for the Marketing Activation Lead role.
✨Be Data-Driven
Since the role involves monitoring website performance and managing digital campaigns, come prepared with insights on how you've used data to drive marketing decisions. Discuss any tools or platforms you've used, like HubSpot or Google Analytics, to demonstrate your analytical mindset.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's growth journey or their approach to account-based marketing. This shows your enthusiasm for the role and helps you gauge if Croxsons is the right fit for you.
