At a Glance
- Tasks: Lead performance marketing initiatives to boost revenue and brand visibility across multiple channels.
- Company: Join a global logistics leader with a commitment to sustainability and employee wellbeing.
- Benefits: Collaborative culture, skill development, and opportunities for career growth in an inclusive environment.
- Other info: Be part of a company that values integrity, respect, and responsible business practices.
- Why this job: Make a measurable impact on marketing strategies while working with diverse teams across EMEA.
- Qualifications: Experience in data-driven marketing, campaign management, and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
We oversee a wide-ranging CSR programme which supports local and global charities, actively champions employee wellbeing and continually seeks to reduce our environmental footprint.
We are also proud of our diverse and inclusive culture.
This provides all our employees with a sense of belonging which allows them to reach their full potential., Crown is evolving and diversifying, bringing together specialist expertise from across our businesses to develop new propositions and unlock new opportunities.
The EMEA Marketing team supports five Crown brands across more than 15 countries, working closely with business leaders, sales teams and stakeholders across the region.
As Performance Marketing Manager, you will develop and optimise paid and organic marketing activity that delivers measurable revenue, lead-generation and brand-visibility outcomes.
You will lead a direct report, manage agency and supplier relationships, and use performance data to demonstrate and continually improve Marketing's contribution to business growth across B2B and B2C audiences.
What You'll Do
- Work with the Regional Marketing Director to develop and deliver the annual performance marketing plan across digital and offline channels.
- Plan, execute and optimise paid and organic campaigns across search, display, social media, affiliate, SEO, AEO, CRM and email marketing channels.
- Own performance reporting, analysis and experimentation, using A/B tests and multi-channel insights to improve targeting, conversion rates and return on investment.
- Partner with EMEA and Global Marketing, Sales and external agencies to develop content, creative, landing pages and customer journeys that support revenue growth.
- Manage performance marketing budgets, agency and supplier relationships, ensuring activity is delivered on time, within budget and against organisational KPIs.
- Drive customer acquisition, retention, cross-selling, upselling and engagement initiatives, including webinars, roundtables and selected external events., Dynamics 365 Google Analytics Power BI Matomo Teamwork Google Ads Meta Linked In Reddit Taboola Apollo. io Phantom Buster Word Press Microsoft Copilot
Why Join Crown Worldwide Group?
- Join a global business with a 60-year heritage and an ambitious outlook for future growth.
- Play a visible role in demonstrating Marketing's measurable contribution to pipeline, revenue and customer growth.
- Work across five Crown brands and more than 15 EMEA countries in a collaborative, commercially focused team.
- Develop your skills and collaborate on innovative solutions in an international, supportive environment.
- Join a culture built on integrity, respect, inclusion and excellence.
- Contribute to sustainability and responsible business practices worldwide.
Crown is an equal opportunities employer We are committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military/veteran status, or any other characteristic protected by law.
Crown welcomes applications from all suitably qualified candidates eligible to live and work in the designated geographical region.
We are committed to diversity, and to employee wellbeing, engagement and development. #Crown Worldwide Group #Crown Worldwide Careers #Performance Marketing #Digital Marketing #Marketing Jobs #EMEAMarketing #Paid Media #SEO #PPC #Lead Generation #Now Hiring #Team Crown #Shape The Future Crown
- A strong track record of delivering data-driven performance marketing activity focused on lead generation, conversion and revenue growth.
- Demonstrable experience of integrated campaigns across PPC, paid social, CRM, SEO and related organic channels for B2B and/or B2C audiences.
- Proven expertise in analytics, reporting, conversion-rate optimisation and translating performance data into clear recommendations for senior stakeholders.
- Experience managing budgets, agencies, third-party suppliers and multiple projects in a fast-paced, changing environment.
- Strong stakeholder-management skills, with the ability to collaborate effectively with sales teams, business leaders and regional or global colleagues.
- Working knowledge of relevant marketing and reporting platforms.
Experience with Dynamics 365, Google Analytics, Power BI, Matomo, Google Ads, Word Press or comparable tools would be advantageous.
Crown Worldwide Group is a privately owned, global logistics company founded in 1965 and headquartered in Hong Kong.
We are an extraordinary and purposeful business committed to making it simpler to live, work and do business anywhere in the world, delivered through our broad portfolio of complementary brands.
Together these enable us to relocate people's lives and possessions, help companies move teams to new locations near and far, and help them manage their workspaces.
We also transport, store and install precious art collections and keep company data and records safe, yet accessible.
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Performance Marketing Manager employer: Crown Relocations
Crown Relocations is dedicated to creating a supportive and inclusive work culture that empowers employees to reach their full potential. The company offers various benefits, including ongoing training and a commitment to employee wellbeing, making it an appealing employer in the logistics sector.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crown Relocations and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crown Relocations are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crown Relocations on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crown Relocations. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crown Relocations. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crown Relocations:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crown Relocations’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crown Relocations
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crown Relocations will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crown Relocations, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
