At a Glance
- Tasks: Drive sales growth in aftermarket services and develop new business opportunities.
- Company: Join Crown Lift Trucks, a leader in material handling with a strong customer focus.
- Benefits: Enjoy competitive salary, 25 days holiday, and a company pension plan.
- Other info: Flexible working hours and opportunities for career advancement await you.
- Why this job: Be part of a passionate team and make a real impact in the industry.
- Qualifications: Strong communication skills and a drive for personal development are essential.
About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.
Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”
Reporting to the Branch Sales Manager, your key responsibility is the growth of Aftermarket Sales business within a specific region.
The regions already host an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base maximising the footprint of Crown aftersales and market share.
Areas for which the ASR will be responsible for increasing revenue include:
- Sales of
o PTH
o replacement batteries
o Ancillaries (including Crown Work Assist accessories)
- Signing up Service Agreements:
o Full maintenance contracts
o Preventative maintenance agreements
o Thorough examination agreements
o Battery care agreements
- Short Term Rental
- Operator Training
- Follow up of overdue chargeable service quotes
All targets will be set by the Branch Sales Manager, but the expectation is that 8 x orders per month is the minimum requirement (any combination of orders of the above).
The role of ASR will also be responsible for:
- Targeted follow up of overdue chargeable service quotes to convert these quotes into orders
- Attend delivery/installations of truck sales to provide handover to customer and ensure all additional revenue opportunities are followed up
- Find leads for powered lift trucks and/or Warehouse Solutions equipment and pass onto the relevant Area Sales Manager
- Resource Management
- Review and respond to all marketing leads within 48 hrs.
- Attend regular review meetings with the Branch Sales Manager
- Profit and Loss
- Maximise all revenue potential for each customer.
- Operational Efficiency
- Target to grow chargeable revenues by 10% per annum.
- Ensure 100% of rejected estimates are followed up along with STS.
- Reporting / Administration
- Manage and report on all leads and enquiries
- Establish strong reporting routines and internal relationships.
- Safety and Risk Management
- Promote a safe workplace for all by your actions.
| Essential Skills: | - Excellent communication skills, ability to influence and use diplomacy with clients and colleagues - Ability to interpret statistical data to identify trends and present findings. - Educated with an ability to achieve a grade C in English and Maths at GCSE. - Commitment to continuing personal and professional development. - Excellent organisational skills, resourceful and solution driven. - A high standard of accuracy and attention to detail. - Ability to multi‐task, prioritising workloads to work to tight deadlines. - Consultation and negotiation skills. - Flexibility to cope with diverse needs of the post. - Highly motivated and possessing a resilience to work under pressure. - Positive, personable, and optimistic with a can-do attitude. - Full UK driving license. |
| Hours of Work: | Monday to Friday – 08:30am to 17:00pm with 30 minutes lunch. |
| Target Salary: | Competitive salary package (dependent on experience) |
| Holiday: | 25 days holiday. |
| Pension: | Company pension plan. |
At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them.
From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.
In addition to financial remuneration and participation, we our offer our employees’ various social benefits including but not limited to:
- Offer private use of company vehicles (subject to the payment of the current pence per mile cost, for private use).
- Tell Us Health Programme.
- Perkbox
All applications should be via Covering Letter and CV to uk.recruitment@crown.com
If you have any further queries regarding the content of this job description please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com .
Please contact us via our website at:
Crown Lift Trucks Ltd
Karen Callander
Rutherford Road
Basingstoke
RG24 8PD
www.crown.com
If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com
How to prepare for a job interview at Crown Lift Trucks
✨Know Your Products Inside Out
Before your interview, make sure you have a solid understanding of Crown's range of products, especially the forklifts and aftermarket services. Familiarise yourself with their features, benefits, and how they improve customer productivity. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, particularly in new business development and account management. Think of specific examples where you've successfully closed deals or built strong client relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your achievements.
✨Understand the Market Trends
Research current trends in the material handling industry, especially in Scotland. Be ready to discuss how these trends could impact Crown's business and how you can contribute to its growth. This shows that you're proactive and have a strategic mindset, which is crucial for the Aftermarket Sales Representative role.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare thoughtful questions to ask your interviewers. Inquire about the company's future plans, team dynamics, or how success is measured in the role. This not only shows your enthusiasm but also helps you gauge if Crown is the right fit for you.
