Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive business growth by acquiring new accounts and engaging existing ones.
- Company: Join Crown Lift Trucks, a leader in innovative material handling solutions.
- Benefits: Competitive salary, company car, 25 days holiday, and excellent employee perks.
- Why this job: Be part of a passionate team making a real impact in the industry.
- Qualifications: Experience in business development and strong relationship-building skills.
- Other info: Dynamic role with extensive travel and opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services. Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”
Job Description
Responsible for the acquisition of new NAs (70%), and the engagement and penetration of low share IAs in country (30%), this includes providing support to NA Managers (Account Management) /Dealers to increase engagement and penetration, and sales to International Accounts. This position reports to the General Manager National Accounts.
Responsibilities
- Management of International Accounts: Grow market position and customer share; develop sales strategies for assigned accounts to achieve this.
- Identify with the GM National Accounts, which accounts need managing and maintaining by the National Accounts Manager (account management), and which need penetrating (business development).
- Manage and review.
- Scope and acquire new business opportunities with new customers which strategically fit the Crown product, sector and services portfolio.
- Establish multi-level relationships within the accounts, supporting the sales strategy on a national level; proactively engage with local customer locations to achieve this.
- Make sure customer intelligence is thorough, detailed and all opportunities are addressed.
- Establish an annual regional sales budget and communicate this within the budgeting process.
- Drive the business centrally and locally ensuring information is shared and stakeholders are fully briefed.
Reporting, PTP, CRM, and Discount requests
- Ensure accurate and timely data and reporting; implement C360 for activity and sales forecasting.
- Ensure the nominated accounts volumes are accurately forecast, and monitored by performance to plan (PTP), support, review and manage.
- Provide full and factual data to allow discount decisions to be made.
Team Working and collaboration
- Support a collaborative team approach; share information with all stakeholders where relevant, including the Crown Branch and Service network, Dealer Operations, other Crown departments such as Product Marketing, Infolink/Insite Services, Motive Power and Customer Support to ensure sufficient support and coordination is met to acquire new and maintain existing customers.
Employee Development and Miscellaneous
- Support a can-do working environment based on performance and success.
- Extensive travel, and customer visits (80%).
- Act on various projects as needed.
- Perform other duties as assigned.
Vacancy Details
- Hours Of Work: Monday to Friday – 37 hours per week, but may be more to fulfil the job requirements.
- Target Salary: Competitive salary.
- Company Vehicle: Company car & fuel card; private mileage benefit subject to tax regulations.
- Holidays: 25 days holiday plus Bank Holidays.
- Pension: Company pension plan.
At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them. In addition to financial remuneration and participation, we offer our employees various social benefits including but not limited to: Excellent discount scheme with access to the best perks from some of the UK’s biggest brands.
Please Contact Us Via Our Website At Crown Lift Trucks Ltd Karen Callander Rutherford Road Basingstoke RG24 8PD www.crown.com If you have any further queries regarding this job, please contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com
National Accounts Manager - (Business Development) in Basingstoke employer: Crown Lift Trucks UK
Contact Detail:
Crown Lift Trucks UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Accounts Manager - (Business Development) in Basingstoke
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that National Accounts Manager role.
✨Tip Number 2
Research Crown Lift Trucks Ltd thoroughly. Understand their products, values, and market position. This knowledge will help you tailor your conversations and show that you're genuinely interested in contributing to their success.
✨Tip Number 3
Prepare for interviews by practising common questions related to business development and account management. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Crown team and ready to make an impact.
We think you need these skills to ace National Accounts Manager - (Business Development) in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Accounts Manager role. Highlight your experience in business development and account management, and don’t forget to showcase any relevant achievements that align with Crown's focus on customer engagement and productivity.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about working at Crown and how your skills can contribute to their mission. Be specific about how you can help grow market position and customer share.
Showcase Your Team Spirit: Crown values collaboration, so make sure to mention any experiences where you’ve successfully worked in a team. Share examples of how you’ve supported colleagues or collaborated across departments to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need right there!
How to prepare for a job interview at Crown Lift Trucks UK
✨Know Your Stuff
Before the interview, dive deep into Crown Lift Trucks Ltd's products and services. Understand their market position and how they stand out in the material handling industry. This knowledge will help you demonstrate your genuine interest and ability to contribute to their business development goals.
✨Showcase Your Sales Strategy Skills
Prepare to discuss specific sales strategies you've successfully implemented in the past. Think about how you can apply these strategies to grow market position and customer share for Crown. Be ready to provide examples of how you've engaged with clients and penetrated new accounts.
✨Build Relationships
Crown values multi-level relationships within accounts. During the interview, highlight your experience in establishing and nurturing these relationships. Share stories that illustrate your ability to connect with various stakeholders and how this has led to successful outcomes in previous roles.
✨Be Data-Driven
Since the role involves accurate reporting and forecasting, be prepared to discuss how you've used data to drive decisions in your previous positions. Bring examples of how you've managed performance to plan (PTP) and how you've used CRM tools to enhance sales forecasting and customer engagement.
