Area Sales Manager - North - BD/WF

Area Sales Manager - North - BD/WF

Full-Time 40000 - 50000 £ / year (est.) No working from home possible
Crown Lift Trucks UK

At a Glance

  • Tasks: Drive sales growth in your territory while delivering top-notch customer service.
  • Company: Join a leading company in electric warehousing equipment with a focus on innovation.
  • Benefits: Competitive salary, commission, 25 days holiday, and a company car.
  • Other info: Great career development opportunities and a supportive work environment.
  • Why this job: Be part of a dynamic team and make a real impact in the sales process.
  • Qualifications: 3 years of sales experience, preferably in Materials Handling or related sectors.

The predicted salary is between 40000 - 50000 £ per year.

Role Reporting to the Branch Sales Manager, your key responsibilities involve growing a specific sales territory while delivering excellent customer service to businesses across a range of industry sectors. The role already manages an existing client portfolio, with success measured by 80% new business development and 20% account management of the current Crown customer base. You will play a key part in all stages of the sales process, from initial prospecting and appointment making to customer presentations, demonstrations, and ultimately closing the deal. Effective territory planning and management, coupled with strong work ethic, drive, and enthusiasm, are essential. By offering a consultative approach, you will interact with stakeholders at all levels—from shop floor to board—to understand each prospect’s or customer’s operations and identify opportunities for new or expanded business.

We seek an individual with a successful sales track record in the electric warehousing equipment sector or a closely related industry such as pallet racking systems. Career stability is important. A consistent employment history is preferred. You should be a self‑starter with a strong work ethic, high energy, drive, and determination.

Skills And Experience
  • 3 years of sales experience, ideally within the Materials Handling sector.
  • Strong new business development skills.
  • Excellent customer management skills to build long‑lasting relationships.
  • Personable and capable of building strong relationships.
  • Strong presentation and customer‑facing skills.
  • Commercial acumen (need identification, market awareness, competitor awareness).
  • Strong IT skills, proficient in Microsoft Office (Excel, Word, PowerPoint) and a cloud‑based CRM system.
  • Excellent organisational skills, especially territory planning, time management and meeting deadlines.
  • Ability to meet individual sales targets by maximising upsell and cross‑sell opportunities.
  • Ability to absorb client information and communicate product features and benefits clearly.
  • KPI driven.
  • Full UK driving licence.

Benefits

  • Highly competitive salary with attractive commission.
  • 25 days holiday.
  • Company car and fuel card.
  • Company pension.
  • Personal benefits such as a discount scheme and Tell Us Health.
  • We invest in employee training and development and offer competitive compensation packages, recognising that people are central to our success.

Area Sales Manager - North - BD/WF employer: Crown Lift Trucks UK

As an Area Sales Manager at our company, you will thrive in a dynamic work culture that prioritises employee growth and development. With a competitive salary, attractive commission structure, and comprehensive benefits including 25 days of holiday and a company car, we ensure our team members are well-supported and motivated. Our commitment to training and fostering long-lasting relationships within the industry makes us an excellent employer for those seeking meaningful and rewarding careers in sales.

Crown Lift Trucks UK

Contact Details:

Crown Lift Trucks UK Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager - North - BD/WF

Tip Number 1

Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of the team.

Tip Number 2

Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the job. Personal connections can make a huge difference!

Tip Number 3

Practice your pitch! Prepare a brief summary of your sales achievements and how they relate to the role. Be ready to discuss specific examples of how you've successfully developed new business and managed accounts.

Tip Number 4

Don’t forget to follow up! After interviews, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind for the hiring team.

We think you need these skills to ace Area Sales Manager - North - BD/WF

Sales Experience
New Business Development
Customer Management
Relationship Building
Presentation Skills
Commercial Acumen
IT Skills

Some tips for your application 🫡

Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your sales achievements, especially in the electric warehousing equipment sector or similar industries. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Area Sales Manager role. Share specific examples of your success in new business development and customer management. Let us know what drives you!

Showcase Your Presentation Skills:Since this role involves customer presentations and demonstrations, consider including a brief summary of your presentation style or any relevant experiences. We love seeing candidates who can communicate product features and benefits clearly!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining StudySmarter!

How to prepare for a job interview at Crown Lift Trucks UK

Know Your Territory

Before the interview, research the specific sales territory you'll be managing. Understand the key industries and businesses in that area, and think about how your experience aligns with their needs. This will show your potential employer that you're proactive and ready to hit the ground running.

Showcase Your Sales Success

Prepare to discuss your previous sales achievements in detail. Use specific examples that highlight your new business development skills and account management experience. Quantify your successes where possible—numbers speak volumes and can set you apart from other candidates.

Demonstrate Consultative Selling Skills

Be ready to explain how you approach customer interactions. Highlight your ability to understand client needs and provide tailored solutions. Practise articulating how you've successfully built relationships at various levels within an organisation, as this is crucial for the role.

Master the Tech Tools

Familiarise yourself with Microsoft Office and any CRM systems mentioned in the job description. Be prepared to discuss how you've used these tools in your previous roles to manage your sales pipeline and improve efficiency. Showing your tech-savviness can give you an edge.