Area Sales Manager - NN

Area Sales Manager - NN

Northampton Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth in your region, focusing on new business development and account management.
  • Company: Crown Lift Trucks is a leader in electric lift truck design and manufacturing since the 1960s.
  • Benefits: Enjoy a competitive salary, company car, 25 days holiday, and a pension plan.
  • Why this job: Join a passionate team dedicated to innovation and quality in the material handling industry.
  • Qualifications: 5 years in materials handling, strong sales skills, and a proven track record in business development.
  • Other info: Flexible working hours and opportunities for career growth within a supportive environment.

The predicted salary is between 36000 - 60000 £ per year.

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About Crown Lift Trucks Ltd

Since its entry into the material handling industry in the 1960s, Crown Equipment Corporation has earned a reputation for exceptional product design, engineering and manufacturing of its award-winning line of electric lift trucks. From our smallest pallet truck to our highest lifting VNA truck, our goal is to always provide the user with the safest, most efficient and ergonomic forklift truck possible. Crown supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks.

About Crown Lift Trucks Ltd

Since its entry into the material handling industry in the 1960s, Crown Equipment Corporation has earned a reputation for exceptional product design, engineering and manufacturing of its award-winning line of electric lift trucks. From our smallest pallet truck to our highest lifting VNA truck, our goal is to always provide the user with the safest, most efficient and ergonomic forklift truck possible. Crown supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks.

Our Brand Promise Is

“Crown designs, manufactures, distributes, services and supports material handling products that provide customers with superior value.”

Quality and performance are the foundation of Crown’s success. Since our inception, our company culture has always been about people performing and working as a team to ensure that quality is built into every forklift truck we make.

Crown’s headquarters, manufacturing facilities and network of branches offer diverse and challenging careers in a broad range of professional and vocational roles.

Job Description

Reporting to the Regional Sales Manager, your key responsibility is the growth of a specific sales region.

The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base.

We are looking for candidates that come from a Materials Handling background and ideally within the Fork Lift Industry.

You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.

The efficient planning and management of the territory is as crucial as your work ethic, drive and enthusiasm.

Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value.

We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.

We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic, high energy, drive and determination.

Person Specification

Essential Skills

  • Candidate should have a 5 years Materials Handling preferable.
  • Sales background ideally within the Fork Lift Industry.
  • Strong new business development skills.
  • Effective account management / development capabilities.
  • Personable – ability to build strong relationships.
  • Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling).
  • Commercial acumen (need identification, market awareness, competitor awareness).
  • Solution sales ability.
  • Numerically competent.
  • IT skills (Microsoft Office, email etc.).
  • Excellent organisational skills (specifically territory planning, time management and working to deadline).
  • Ability to absorb client information and communicate features and benefits to customers

Vacancy Details

Hours Of Work

Monday to Friday – 37 hours per week, but may be more to fulfill the job requirements.

Target Salary

Highly competitive salary plus excellent commission and quarterly bonus.

Company Vehicle

Company car & fuel card; private mileage benefit subject to tax regulations.

Holidays

25 days holiday.

Pension

Company pension plan.

At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them.

From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.

In addition to financial remuneration and participation, we our offer our employees various social benefits including but not limited to:

  • Company car plus fuel card – private use of company vehicle (subject to tax regulations)
  • Company pension plan.
  • 25 days annual leave plus bank holidays.
  • Excellent discount scheme with access to the best perks from some of the UK’s biggest brands.
  • Childcare voucher scheme.
  • Employee assistance programme.

Please Contact Us Via Our Website At

Crown Lift Trucks Ltd

Karen Callander

Rutherford Road

Basingstoke

RG24 8PD

www.crown.com

If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Part-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Transportation, Logistics, Supply Chain and Storage

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Area Sales Manager - NN employer: Crown Lift Trucks UK

Crown Lift Trucks Ltd is an exceptional employer that prioritises employee growth and development within a dynamic and innovative work culture. With a strong emphasis on teamwork and quality, employees benefit from competitive compensation packages, a company car, generous holiday allowances, and a supportive environment that fosters long-term career stability. Located in Basingstoke, the company offers unique opportunities to engage with a diverse client portfolio while contributing to the advancement of cutting-edge material handling solutions.
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Contact Detail:

Crown Lift Trucks UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager - NN

✨Tip Number 1

Familiarise yourself with Crown Lift Trucks' product range and their unique selling points. Understanding the specifics of their electric lift trucks will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.

✨Tip Number 2

Network within the materials handling industry, especially with professionals who have experience in the forklift sector. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.

✨Tip Number 3

Prepare for the interview by practising your consultative sales approach. Be ready to discuss how you would identify customer needs and present tailored solutions, as this is a key aspect of the Area Sales Manager role at Crown.

✨Tip Number 4

Showcase your territory management skills by preparing a mock plan for how you would approach the sales region. Highlight your strategies for new business development and account management, as this will demonstrate your proactive mindset and organisational abilities.

We think you need these skills to ace Area Sales Manager - NN

Sales Experience in Materials Handling
New Business Development
Account Management
Strong Presentation Skills
Customer Relationship Building
Commercial Acumen
Solution Selling
Numerical Competence
IT Proficiency (Microsoft Office, Email)
Organisational Skills
Territory Planning
Time Management
Effective Communication Skills
Negotiation Skills
Ability to Absorb Client Information

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in materials handling and sales, particularly within the forklift industry. Use specific examples of your achievements in new business development and account management.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Crown Lift Trucks' values and mission. Emphasise your sales track record and how your skills align with the role's requirements, particularly your consultative approach and relationship-building abilities.

Highlight Relevant Skills: In your application, clearly outline your strong presentation skills, commercial acumen, and ability to manage territory effectively. Mention any IT skills you possess, especially with Microsoft Office, as these are essential for the role.

Showcase Your Work Ethic: Demonstrate your self-starter attitude and high energy in your application. Provide examples of how you've successfully managed your time and met deadlines in previous roles, which is crucial for this position.

How to prepare for a job interview at Crown Lift Trucks UK

✨Know Your Product

Familiarise yourself with Crown's range of electric lift trucks and their unique features. Understanding the products will help you demonstrate your knowledge during the interview and show that you're genuinely interested in the role.

✨Showcase Your Sales Experience

Prepare to discuss your previous sales achievements, particularly in the materials handling or forklift industry. Be ready to provide specific examples of how you've successfully developed new business and managed existing accounts.

✨Demonstrate Consultative Selling Skills

Crown values a consultative approach, so be prepared to explain how you would engage with clients at various levels. Highlight your ability to identify needs and tailor solutions that add value to their operations.

✨Prepare for Territory Management Questions

Since effective territory planning is crucial for this role, think about how you would manage your time and resources. Be ready to discuss your strategies for prioritising leads and maximising sales opportunities in your region.

Area Sales Manager - NN
Crown Lift Trucks UK
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  • Area Sales Manager - NN

    Northampton
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-07-30

  • C

    Crown Lift Trucks UK

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