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For Companies At a Glance
- Tasks: Drive sales growth in your region and manage existing client relationships.
- Company: Join Crown Lift Trucks, a leader in electric lift truck innovation.
- Benefits: Competitive salary, commission, company car, and 25 days holiday.
- Why this job: Be part of a passionate team making a real impact in the material handling industry.
- Qualifications: 5+ years in materials handling sales, strong new business development skills.
- Other info: Enjoy excellent career stability and growth opportunities in a dynamic environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies with a reputation for award‑winning product design, advanced engineering & technology, as well as superior after‑sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward‑thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services. Since its founding in 1945, the family‑owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: \”When every minute matters, customers can count on Crown to keep their businesses moving.\”
Job Description
Reporting to the Branch Sales Manager, your key responsibility is the growth of a specific sales region. The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80 % New Business Development and 20 % Account Management of our existing customer base. You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.
Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value. The efficient planning and management of the territory is as crucial as your work ethic, drive and enthusiasm.
Person Specification
Essential Skills:
- Candidate should have a minimum of 5 years Materials Handling sales background ideally within the Fork Lift Industry.
- Strong new business development skills.
- Effective account management / development capabilities.
- Personable – ability to build strong relationships.
- Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling).
- Commercial acumen (need identification, market awareness, competitor awareness).
- Solution sales ability.
- Numerically competent.
- IT skills (Microsoft Office, email etc.).
- Excellent organisational skills (specifically territory planning, time management and working to deadline).
- Ability to absorb client information and communicate features and benefits to customers.
Vacancy Details
Hours Of Work: Monday to Friday – 37 hours per week, but may be more to fulfil the job requirements.
Target Salary: Highly competitive salary plus excellent commission and quarterly bonus.
Company Vehicle: Company car & fuel card; private mileage benefit subject to tax regulations.
Holidays: 25 days holiday and Bank Holidays.
Pension: Company pension plan.
Benefits
- Excellent discount scheme with access to the best perks from some of the UK’s biggest brands.
- Tell Us Health.
Please contact us
For more information or to apply, visit www.crown.com or contact Karen Callander at the following address:
Rutherford Road
Basingstoke
RG24 8PD
01256 300211 or uk.recruitment@crown.com
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Area Sales Manager - CF/NP/GL/HR/SA/LD employer: Crown Lift Trucks UK
Contact Detail:
Crown Lift Trucks UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - CF/NP/GL/HR/SA/LD
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meetups related to materials handling. It's all about making connections and getting your name out there. We can’t stress enough how important it is to build relationships in this field.
✨Tip Number 2
Practice your pitch! You’ll need to be ready to present yourself and your ideas clearly. Role-play with a friend or record yourself to refine your delivery. Remember, first impressions count, so let your enthusiasm shine through!
✨Tip Number 3
Research the company inside out. Understand Crown Lift Trucks’ products, values, and market position. This knowledge will help you tailor your conversations and show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to follow up! After any meeting or interview, drop a quick thank-you email. It shows professionalism and keeps you on their radar. Plus, it’s a great chance to reiterate your interest in the role. Apply through our website for the best chance!
We think you need these skills to ace Area Sales Manager - CF/NP/GL/HR/SA/LD
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the job description. Highlight your sales achievements in the materials handling sector, especially if you've worked with electric lift trucks before.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Area Sales Manager role. Share specific examples of your new business development successes and how you’ve built strong relationships with clients.
Showcase Your Presentation Skills: Since this role involves customer presentations and demonstrations, consider including a brief section in your application that highlights your presentation experience. We want to see how you can effectively communicate features and benefits to customers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Crown Lift Trucks UK
✨Know Your Product Inside Out
Before the interview, make sure you understand Crown's range of electric lift trucks and their unique selling points. Familiarise yourself with the features, benefits, and any recent innovations. This will help you demonstrate your knowledge and passion for the industry.
✨Showcase Your Sales Success
Prepare to discuss specific examples of your past sales achievements, especially in new business development. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting how you’ve successfully grown sales in previous roles.
✨Demonstrate Relationship Building Skills
Crown values strong relationships with clients. Be ready to share how you've built rapport with customers at various levels, from shop floor to boardroom. Think of examples where your interpersonal skills led to successful outcomes.
✨Plan Your Territory Strategy
Come prepared with a rough plan on how you would manage and grow your assigned territory. Discuss your approach to territory planning, time management, and how you would identify new business opportunities while maintaining existing accounts.
