Aftermarket Sales Representative - North East

About Crown Lift Trucks Ltd

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services. Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”

Job Description

Reporting to the Branch Sales Manager, your key responsibility is the growth of Aftermarket Sales business within a specific region. The regions already host an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base maximising the footprint of Crown aftersales and market share.

Areas for which the ASR will be responsible for increasing revenue include:

• Sales of PTH replacement batteries
• Ancillaries (including Crown Work Assist accessories)
• Signing up Service Agreements:

• Full maintenance contracts
• Preventative maintenance agreements
• Thorough examination agreements
• Battery care agreements
• Short Term Rental
• Operator Training

All targets will be set by the Branch Sales Manager, but the expectation is that 8 x orders per month is the minimum requirement (any combination of orders of the above).

The role of ASR will also be responsible for:

• Targeted follow up of overdue chargeable service quotes to convert these quotes into orders
• Attend delivery/installations of truck sales to provide handover to customer and ensure all additional revenue opportunities are followed up
• Find leads for powered lift trucks and/or Warehouse Solutions equipment and pass onto the relevant Area Sales Manager
• Resource Management
• Review and respond to all marketing leads within 48 hrs.
• Attend regular review meetings with the Branch Sales Manager
• Profit and Loss
• Maximise all revenue potential for each customer.
• Operational Efficiency
• Target to grow chargeable revenues by 10% per annum.
• Ensure 100% of rejected estimates are followed up along with STS.
• Reporting / Administration
• Manage and report on all leads and enquiries
• Establish strong reporting routines and internal relationships.
• Safety and Risk Management
• Promote a safe workplace for all by your actions.

Person Specification

Essential Skills:

• Excellent communication skills, ability to influence and use diplomacy with clients and colleagues
• Ability to interpret statistical data to identify trends and present findings.
• Educated with an ability to achieve a grade C in English and Maths at GCSE.
• Commitment to continuing personal and professional development.
• Excellent organisational skills, resourceful and solution driven.
• A high standard of accuracy and attention to detail.
• Ability to multi-task, prioritising workloads to work to tight deadlines.
• Consultation and negotiation skills.
• Flexibility to cope with diverse needs of the post.
• Highly motivated and possessing a resilience to work under pressure.
• Positive, personable, and optimistic with a can-do attitude.
• Full UK driving license.

Vacancy Details

Hours of Work: Monday to Friday – 09.00am to 17:30pm with 1 hour lunch.

Target Salary: Competitive salary package (dependent on experience)

Holiday: 25 days holiday.

Pension: Company pension plan.

At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them. From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.

In addition to financial remuneration and participation, we offer our employees various social benefits including but not limited to:

• Offer private use of company vehicles (subject to the payment of the current pence per mile cost, for private use).

All applications should be via Covering Letter and CV.

If you have any further queries regarding the content of this job description please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd.