Business Development Manager (Lettings)

Founded in 2016, Crown Home Buying and Letting (CHBL) is a full-service luxury estate agency specialising in the sale and rental of apartments in some of central London's most iconic residential developments. We work with a strong international client base, with a particular focus on landlords and investors from Greater China, and maintain a high level of premium properties at any given time across prime central London.

Overview

We are seeking a driven and persuasive Business Development Manager — currently working in the residential property industry (sales or lettings), with previous BD experience and a proven track record — to grow our prime central London lettings portfolio. This is a pure new business role for someone who enjoys winning new instructions and turning relationships into signed business. You will focus on bringing brand-new landlords into the agency, while our client relations team handles onboarding and ongoing landlord care — leaving you free to keep hunting.

Fluency in Mandarin is essential; Cantonese is a strong plus. Excellent business English is also required.

Duties

• Develop and implement strategic plans to grow our residential lettings portfolio, with a particular focus on Mandarin-speaking landlords and investors
• Identify and pursue new landlord opportunities through networking, referrals, and proactive outreach
• Build long-term relationships with landlords and key referral partners
• Collaborate closely with the marketing team to develop campaigns and materials tailored to Mandarin-speaking audiences
• Manage the full BD cycle from initial contact through to signed instruction, then hand over cleanly to our client relations team
• Maintain accurate, up-to-date records of all client interactions and pipeline activity in the company CRM
• Conduct market research to stay informed about industry trends, competitor activity, and the prime central London lettings landscape
• Prepare regular reports on pipeline status, instructions won, and market insights for senior management

The Right Candidate Will Have

• Current experience working in the residential property industry (sales or lettings) — this is essential
• A minimum of 2–3 years in prime central London property, with previous business development or senior negotiator experience and a proven track record of winning new client business
• Strong persuasive and relationship-building skills — someone who turns a contact into a signed instruction
• Direct experience working with Chinese landlords and investors
• A genuine enjoyment of winning new business and the chase that comes with it
• Strong organisational skills and confidence using CRM platforms (Salesforce or similar) to manage pipeline and track activity
• A clear understanding of the luxury market and the lifestyle these clients expect
• A polished, professional manner appropriate to a HNW client base
• Fluency in Mandarin (Cantonese a plus), plus excellent spoken and written English
• Lettings-specific experience (a plus, but sales-only candidates with the right BD track record are welcome)
• ARLA Propertymark qualified
• Existing network within Chinese investor groups, family offices, or property circles in London or overseas
• Existing relationships in prime central London developments
• Knowledge of UK lettings law and regulatory standards