At a Glance
- Tasks: Lead and elevate digital experiences in hospitality through stunning websites and innovative design.
- Company: Join Crown Creative, a leading studio focused on hospitality and brand design.
- Benefits: Enjoy competitive salary, generous leave, wellness stipends, and a fun, collaborative environment.
- Other info: Work in a dynamic team with opportunities for growth and learning.
- Why this job: Shape the future of hospitality brands online and make a real impact with your creativity.
- Qualifications: 5+ years in digital design, strong WordPress skills, and a passion for hospitality.
The predicted salary is between 55000 - 70000 £ per year.
Crown Creative is seeking an experienced Head of Digital to lead and elevate our digital offering across hospitality, brand and experience design. This is a senior, hands‑on role within a leading hospitality‑focused creative studio. Working closely with our strategy, brand, interiors and project management teams, you will shape how hospitality brands come to life online through websites and digital experiences that are beautiful, intuitive and commercially effective.
As Head of Digital, you will own the studio’s digital output across client projects and internal ventures, from digital strategy and UX through to design, CMS structure, development oversight and final delivery. You’ll bring exceptional digital design judgement, strong technical understanding and the ability to translate creative direction into polished, high‑performing websites. You should be confident working with WordPress, CMS platforms, front‑end best practice and digital production workflows.
At Crown Creative, digital is not separate from brand, strategy or hospitality. Our websites are often the first interaction a guest, investor or operator has with a concept, so they must feel considered, functional and true to the world we are building. This role reports to the Managing Director and Creative Director and works closely with our wider creative and project teams. Applicants must be based in London or Belfast, or be willing to relocate. Full‑time availability and the right to work in the UK are required.
Interested? If you’re passionate about hospitality, design‑led thinking, and working as part of a collaborative, ambitious studio, we would love to hear from you. Please send a Resumé or LinkedIn profile and a portfolio, along with a short note on the kinds of problems you want to work on next to jobs@crowncreative.com
RESPONSIBILITIES & ROLE- Lead the digital function at Crown Creative, setting the standard for how websites and CMS‑led digital experiences are designed, built and delivered.
- Design and build visually compelling websites and digital experiences for client projects and internal Crown ventures.
- Own the execution of WordPress‑based websites and CMS‑driven digital properties, ensuring they meet our creative, technical and commercial standards.
- Translate brand identities, creative direction, wireframes and design concepts into polished, high‑performing digital outputs.
- Work with the Creative Director, Project Management team, Brand Strategists and Designers to interpret briefs and create the best strategic, visual and digital outcome for our client partners.
- Partner with external specialists where required to ensure seamless functionality, performance, responsiveness and usability.
- Continually define and improve Crown Creative’s digital process, including design systems, CMS workflows, quality control, handover documentation and launch procedures.
- Review and maintain existing client digital properties where required, identifying opportunities to improve design, performance, usability and content structure.
- Ensure all digital work adheres to agreed brand guidelines, visual standards and client requirements.
- Present digital work internally and externally to an exceptional standard, clearly explaining design decisions, functionality and user experience.
- Collaborate with the wider design team to ensure digital thinking is embedded early in the brand and concept development process.
- Support, mentor and guide designers and developers working across digital projects.
- Stay current on emerging digital tools, workflows and platforms, including AI‑assisted design and development tools.
- Maintain efficient workflows, structured file management and clean handoffs across Figma, WordPress, Dropbox and relevant studio systems.
- Manage multiple fast‑moving digital projects simultaneously with strong organisation and attention to detail.
- A strong portfolio demonstrating high‑level digital design work across websites, CMS platforms and brand‑led digital experiences.
- Expert proficiency in WordPress, including theme customisation, page builders, CMS management and content‑led website delivery.
- Strong understanding of layout, typography, visual hierarchy, interaction design and digital design systems.
- A design‑first thinker with the ability to bring creative concepts to life digitally.
- Solid understanding of HTML5, CSS and front‑end best practice.
- This role does not require a pure engineer, but does require strong executional knowledge.
- Excellent knowledge of Figma and modern design collaboration tools.
- Experience working with CMS platforms beyond WordPress would be considered an advantage.
- Working knowledge of AI tools within design, content and development workflows.
- Ability to interpret and execute within strict brand guidelines while still elevating the creative output.
- Excellent communication, collaboration and organisational skills.
- Ability to present work internally and externally with confidence, clarity and professionalism.
- Highly detail‑oriented, with strong aesthetic standards and a commitment to quality.
- Comfortable working across multiple teams, stakeholders and client groups.
- Commercially aware, solutions‑oriented and focused on delivering excellent outcomes for clients.
- A genuine interest in hospitality, culture, design, technology and the role digital plays in shaping guest experience.
- 5+ years’ experience in digital design, web design within a studio, agency, media company or brand environment.
- Proven experience leading the design and delivery of WordPress and CMS‑led websites.
- A strong portfolio demonstrating brand‑led digital work, ideally across hospitality, lifestyle, culture, travel, food and beverage, or premium consumer brands.
- Experience managing or mentoring other designers, developers or digital specialists would be considered an advantage.
- Experience within the hospitality industry would be considered an advantage.
- £55k‑£70k. The salary will reflect the candidate’s relevant experience for the role.
- Annual Performance and Salary Reviews.
- 38 days annual leave.
- 5 Sick Days.
- £250 Quarterly Research stipend.
- £50 Monthly Education and Wellness stipend.
- Early Studio Closure on Fridays.
- Annual Team Days – last year we went to Copenhagen.
- A fun, creative and collaborative work environment.
- Ambitious colleagues and client partners.
- Investment in conferences, training and books.
- Cycle to Work Scheme.
We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their authentic selves at work.
Head of Digital employer: Crown Creative
Crown Creative is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for those passionate about hospitality and design. With generous benefits including 38 days of annual leave, a quarterly research stipend, and opportunities for professional growth through training and conferences, employees are encouraged to thrive both personally and professionally. Located in London or Belfast, our studio offers a creative environment where innovative ideas flourish, making it an ideal place for the next Head of Digital to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Crown Creative for a Head of Digital, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Crown Creative before they go live!
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Head of Digital at Crown Creative, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Crown Creative does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Crown Creative. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Crown Creative.
How to prepare for a job interview at Crown Creative
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Crown Creative, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Crown Creative might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Crown Creative!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Crown Creative is looking for.
