At a Glance
- Tasks: Optimise digital channels and enhance brand presence through data-driven insights.
- Company: Join Crown Agents Bank, a leading UK bank transforming payments in emerging markets.
- Benefits: Enjoy hybrid working, competitive salary, private medical insurance, and generous leave.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in the fintech space while developing your digital marketing skills.
- Qualifications: 3-5 years in digital marketing with strong analytical and CMS skills.
The predicted salary is between 35000 - 45000 £ per year.
Crown Agents Bank is a vastly growing and regulated UK bank that connects emerging and frontier markets to the rest of the world, using FX and payments technology. We are transforming the way payments and FX move through emerging markets, reducing friction so that more money gets to those who need it.
Role Purpose
The Digital Performance & Brand Governance Executive is responsible for optimising the firm's digital channels based on platform analytics, data and marketing performance, including the corporate website and social media platforms. The role ensures that digital properties reflect commercial goals, that engagement is growing, and that the function has clear sight of what is working and what is not. The role holder combines technical digital skills with analytical capability and strong agency management, operating as the functional expert on digital channel performance.
Role Responsibilities
- Digital & Channel Management
- Oversee website updates and optimisation, including UX and conversion improvements.
- Update and manage web pages via the CMS (WordPress/ProcessWire).
- Play a central role in evolving the website to ensure it supports customer acquisition, engagement, and commercial goals.
- Manage the workflow for company-wide website updates.
- Maintain and update the Corporate Affairs SharePoint hub.
- Analytics & Reporting
- Track, analyse, and report on campaign and channel performance using Google Analytics and LinkedIn analytics.
- Provide actionable insights and recommendations to improve ROI and marketing effectiveness.
- Produce regular performance reports for senior stakeholders.
- Monitor industry benchmarks and identify trends in channel performance.
- Agency & Stakeholder Management
- Manage relationships with external digital agencies, freelancers, and technology partners.
- Brief, review, and approve creative and technical work.
- Maintain visual and brand consistency across the corporate website.
- Build strong relationships across Marketing, Product, Digital, HR, and regional teams.
- Brand Governance & Guidelines
- Maintain Crown Agents Bank’s brand governance framework, policies and processes.
- Ensure all marketing and communications assets adhere to brand guidelines and regulatory requirements.
- Act as the quality gate for brand compliance.
- Drive adoption and understanding of brand standards across the organisation.
- Review & Approval Processes
- Establish and manage efficient workflows for reviewing and approving brand materials.
- Provide clear, constructive feedback to internal stakeholders and external agencies.
- Strategic contribution
- Support the development of the overall digital strategy by surfacing channel insights.
- Stay up to date with industry trends, especially in banking, fintech, and international payments.
Qualifications
- Degree level education or equivalent professional experience.
- Digital marketing qualification (e.g. Google Analytics, CIM) desirable.
- 3–5 years of experience in a digital marketing, channel management, or marketing analytics role.
- Strong proficiency with Google Analytics, LinkedIn analytics, and social media management platforms.
- Hands-on experience managing and updating websites via CMS platforms.
- Experience managing external agencies and freelancers.
- Understanding of SEO, UX principles, and website conversion optimisation.
Additional Information
- Hybrid working
- Contributory personal pension plan
- Life Assurance – 4 times annual salary
- Group Income Protection
- Private Medical Insurance
- Discretionary Bonus
- Competitive Annual Leave
- 2 Volunteering Days
- Benefit Hub
Marketing Operations Executive in London employer: Crown Agents Bank
Crown Agents Bank is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to make a meaningful impact in the financial services sector. With a strong focus on professional development, employees benefit from comprehensive training programs and a supportive environment that encourages growth and innovation. Located in the heart of the UK, the bank provides a hybrid working model, competitive benefits including a contributory pension plan, private medical insurance, and generous annual leave, making it an attractive place for those seeking rewarding employment in a forward-thinking organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crown Agents Bank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crown Agents Bank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crown Agents Bank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crown Agents Bank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crown Agents Bank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crown Agents Bank:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crown Agents Bank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crown Agents Bank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crown Agents Bank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crown Agents Bank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
