Marketing Manager in West Bromwich

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow's questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

We are looking to recruit an experienced Marketing Manager to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand in professional services. Candidates will need a strong professional services marketing background, preferably within accountancy, and be familiar with working in a consultative environment.

This full-time role reports to the Senior Marketing Lead looking after our Industries and will involve strategic development and delivery of marketing programmes aligned to the firm's strategy. The Industries marketing team provide support for our Manufacturing, Food and Beverage, Technology and Media, Real Estate and Construction, Financial Services, Energy & Natural Resources, Retail, Professional Practices, Pension Funds and Life Sciences and Healthcare leads.

The marketing team operate nationally and travel to other offices will be required, depending on the needs of the business.

Responsibilities

• Develop marketing plans that align with the Industry business plan to help raise Crowe's profile, increase recognition, and build relationships highlighting our partner's specialist skills and services in our desired markets.
• Develop, deliver, and lead comprehensive marketing campaigns from inception through to completion.
• Develop an awareness and understanding of Crowe's industries with a view to advising partners on potential marketing campaigns and programmes.
• Provide direction to the PR team on media comment and social media campaigns.
• Conduct relevant client and competitor intelligence.
• Identify emerging trends to add value to conversations and marketing plans as well as updating existing content.
• Suggest awards that may be relevant for teams and have an input in drafting award submissions.
• Write, edit and curate content for email marketing, the website, advertising, brochures, social media and other digital content.
• Communicate marketing successes and raise awareness through internal communication channels.
• Identify opportunities to collaborate with service line teams.
• Facilitate business development opportunities working closely with the client and markets team.
• Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
• Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.
• Collate, edit, update, and proof all core marketing content.
• Effectively measure, evaluate, and present back on all marketing activity and performance measures to help inform continuous improvement.
• Be a firm champion for our CRM system and segmenting key audience groups for effective external communications.
• Work with the business development team to support sector proposals.

Skills

• Excellent track record in development and execution of multi-channel marketing campaigns and programmes, including experience in all areas of digital marketing.
• Works with efficiency and enthusiasm with a problem-solving and delivery-focused attitude.
• Excellent stakeholder relationship management skills.
• Proactive as well as responsive and solutions focused.
• Excellent organisation and project management skills with a strong ability to multitask to meet strict deadlines.
• Confident with an ability to manage challenging situations with diplomacy and discretion.
• Excellent language skills and good communicator at all levels, both verbally and in writing.
• Strong business knowledge to accurately obtain and convert technical content into compelling copy.
• Creative with excellent accuracy and attention to detail.
• Strong reporting and analytical skills.
• An eye for emerging trends and a curious nature to add value to stakeholders and marketing plans.
• Works well in a team and on their own, with an ability to manage and prioritise their own workload.
• CRM experience (preferably Microsoft Dynamics) and use of HTML emailing platforms.
• Excellent knowledge and application of the full Microsoft office suite.

Qualifications

• 2+ years' experience as a manager in a professional services environment.
• Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications if they have proven relevant industry experience.

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace. We place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.