At a Glance
- Tasks: Lead creative email marketing and engage investors through compelling content and social media.
- Company: Join Crowdcube, a leading European retail investment marketplace empowering entrepreneurs.
- Benefits: Up to £50,000 salary, flexible working, 25 days holiday, and professional development support.
- Other info: Diverse team culture with opportunities for growth and learning.
- Why this job: Make a real impact in democratizing investment and fuel the next generation of businesses.
- Qualifications: 3-5 years in marketing, strong copywriting skills, and experience with email campaigns.
The predicted salary is between 45000 - 55000 £ per year.
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You can help make Crowdcube become a better place.
As an Equal Opportunity Employer we are committed to building a diverse team that feels valued.
We do not discriminate based on race, colour, national origin, sexual orientation, gender, age, religion, mental or physical disability, or any way you represent yourself.
We strongly believe diversity makes for more successful teams and it's essential for success.
Who we are
As a leading European retail investment marketplace, Crowdcube raises finance for Europe’s hottest high-growth businesses by giving investors the opportunity to back businesses they believe in.
Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference.
Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.
Since founding in 2011, our investor community of 1.7m+ has helped to raise more than £1.4 billion for over 1,300 mission-driven businesses across Europe.
- Investor Marketing Manager
- Job outline
We’re looking for a creative, data-driven marketer to own investor engagement across email, content and social.
You’ll lead the email marketing programme that drives awareness and participation in investment opportunities, while supporting the content and Linked In strategy that supports our wider investor and company-raising narrative.
This is a cross-channel role spanning our key marketing verticals.
- What You Will Be Doing
- Own end-to-end email marketing for investor communications, covering investment opportunities and lifecycle/retention journeys (Braze experience required).
- Plan and execute campaign calendars that balance always-on automation with timely, deal-driven sends.
- Write and brief compelling copy for email and landing pages adapting tone for different investor segments and stages of the journey.
- Support wider content creation; blogs, investor updates and campaign assets. Working with the wider marketing team where needed.
- Segment and target investor audiences using behavioural and transactional data to improve relevance and conversion.
- Work closely with product, design and data to align messaging with the customer journey and experience.
- Report on campaign and channel performance, sharing insights and recommendations to continually improve engagement, retention and investor KPIs.
- Utilising AI to drive investor insights, influence behaviour and create new campaigns and content
- Ideally you will have
- At least 3-5 years experience in a marketing role spanning email and CRM.
- A strong portfolio of email campaigns you've planned, written and executed
- Excellent copywriting and editing skills, comfortable adapting tone across channels and audiences
- Confidence working with audience segmentation, targeting and campaign reporting
- A quick-learning, problem-solving mindset, eager to grow within a B2C role
- A can-do attitude and great interpersonal skills
- Experience with Braze
- Experience working in a tech or product-led business
- Hands-on experience supporting a company Linked In presence (beneficial)
- Meticulous attention to detail and strong troubleshooting skills.
- Extremely organised with the ability to prioritise your own workload and manage your time effectively.
- What we are offering
We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses.
We’re passionate and hard-working, and we take care of our team
- Salary up to £50,000 (DOE)
- Flexible working considered (4 days)
- Participation in the employee share option plan (subject to the prevailing company policy at the time)
- 25 days holiday + bank holidays + holiday for tenure
- Pension Scheme at 4% matched (UK Residents Only)
- Private Medical Scheme with AXA including dental and optical cash plans
- Access to Oliva, a mental health platform
- Life Assurance Scheme (4 x salary)
- A well-being allowance of with a £400 per year
- An allocation of £600 per year towards professional development
- Cycle to work scheme
Our interview process typically consists of an initial phone screen, and an interview with the hiring manager. There aren’t any trick questions.
Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.
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Investor Marketing Manager employer: Crowdcube
At Crowdcube, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As an Investor Success & Closings Specialist in our Exeter office, you will benefit from comprehensive training and development opportunities, ensuring your professional growth while being part of a collaborative team dedicated to making retail investment accessible. Enjoy the unique advantage of working in a vibrant city known for its rich history and community spirit, all while contributing to a leading platform in the investment marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land Investor Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crowdcube and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crowdcube are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crowdcube on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crowdcube. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Investor Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crowdcube. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crowdcube:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crowdcube’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crowdcube
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crowdcube will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crowdcube, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
