At a Glance
- Tasks: Lead and shape content strategy for innovative sports media brands.
- Company: Join one of the UK's fastest-growing podcast and digital content companies.
- Benefits: Competitive salary, flexible working, 25 days holiday, and professional development opportunities.
- Other info: Exciting opportunity to influence company strategy and drive audience engagement.
- Why this job: Make a real impact in the sports media landscape with world-class talent.
- Qualifications: Senior-level experience in sports media and proven track record in content growth.
The predicted salary is between 65000 - 75000 £ per year.
Crowd Network is one of the UK's fastest-growing podcast and digital content companies, creating original and branded content with some of the biggest names in sport, entertainment and business. Our portfolio includes award-winning podcasts, YouTube channels and social content, alongside commercially-driven productions for leading brands. As we continue to expand our network of original sports shows and develop new digital brands, we are looking for an experienced Head of Content to play a key leadership role within the business.
Role & Responsibilities
- This is a senior leadership position responsible for helping shape and deliver Crowd's content strategy across our growing portfolio of original and branded shows.
- Working closely with the Content Director, you will provide strategic guidance to production teams, support the development and launch of new content brands, and help ensure our shows achieve audience growth across audio, video and social platforms.
- The role is particularly focused on expanding Crowd's presence in sport, with responsibility for helping launch and scale new sports media brands, developing our YouTube strategy, and working alongside some of the biggest names in sport.
- You will be expected to bring significant experience from the sports media and digital content industry, combining editorial judgement, commercial awareness and audience growth expertise.
Content Leadership
- Support the Content Director in defining and implementing Crowd's content strategy.
- Provide editorial leadership and strategic guidance across original and branded productions.
- Work directly with programme teams to develop content plans, audience strategies and growth initiatives.
- Establish best practice across podcast, video and social production.
- Mentor and develop producers, editors and creative teams across the business.
New Show Development & Launch
- Lead the development and launch of new sports content brands and channels.
- Create launch strategies that maximise audience acquisition and long-term growth.
- Work with production teams to define formats, content pillars, talent strategy and distribution plans.
- Identify opportunities to expand existing brands into new platforms and territories.
YouTube & Audience Growth
- Lead Crowd's YouTube content strategy across the network.
- Develop frameworks for audience growth, retention and engagement.
- Work with teams on content optimisation, programming, thumbnails, packaging and channel development.
- Identify opportunities to grow revenue and audience through video-first content initiatives.
Talent & Editorial Management
- Build strong relationships with high-profile presenters, athletes, broadcasters and rights holders.
- Support talent in developing compelling content formats and digital audiences.
- Ensure editorial quality and consistency across the portfolio.
- Help identify and recruit new talent and content opportunities.
Commercial & Brand Partnerships
- Work closely with commercial teams to develop creative sponsorship and branded content opportunities.
- Help shape content-led partnership proposals and integrated campaigns.
- Ensure commercial integrations are authentic, effective and audience-focused.
- Support the successful delivery of sponsorship campaigns across audio, video and social channels.
Industry & Market Development
- Stay ahead of emerging trends in sports media, digital publishing, YouTube and creator-led content.
- Identify opportunities for new content verticals, audience segments and platform expansion.
- Provide strategic insight to support Crowd's long-term growth ambitions.
About You
- Significant senior-level experience within sports media, digital publishing, content production or creator-led media businesses.
- Proven track record of launching and growing successful digital content brands.
- Extensive experience developing content strategies across podcast, video and social platforms.
- Strong understanding of YouTube audience growth, programming and channel development.
- Experience working with high-profile sports talent, presenters and athletes.
- Experience managing creative teams and leading content development projects.
- Strong commercial awareness and experience supporting branded content and sponsorship campaigns.
- Excellent editorial judgement and storytelling skills.
- Strong leadership, communication and stakeholder management abilities.
Desirable
- Experience working within a podcast network, sports publisher or sports rights environment.
- Understanding of audience analytics and performance measurement.
- Experience launching new media brands or channels from concept through to scale.
- Existing network of contacts across sport, media and talent management.
What success looks like
- Successful launch and growth of new sports content brands.
- Strong audience growth across Crowd's YouTube channels and video output.
- Consistent editorial excellence across the portfolio.
- Improved support and strategic direction for programme teams.
- Successful implementation of creative sponsorship and branded content campaigns.
- A scalable content operation capable of supporting Crowd's next phase of growth.
Package & Benefits
- This is a rare opportunity to help shape the future of one of the UK’s most ambitious content businesses.
- You’ll work with world-class talent, launch new sports brands, influence company strategy and play a key role in Crowd’s continued growth across audio, video and social.
- The salary for the role is £65,000 - £75,000 dependent on experience.
- Holidays: 25 days per year, plus an extra day for your birthday after two years’ service.
- Flexible & hybrid working with regular collaboration in our Manchester offices.
- Actively managed pension scheme.
- Life Assurance, Income Protection and Health Cash Plan.
- Training and development opportunities and the chance to work on award-winning shows and branded partnerships.
Head of Content in Manchester employer: Crowd Network
Crowd Network is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong focus on employee growth, you will have the opportunity to lead and shape the future of sports media while collaborating with world-class talent in the vibrant city of Manchester. Enjoy a competitive salary, flexible working arrangements, and comprehensive benefits that support your well-being and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content in Manchester
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with people on LinkedIn. The more connections you make, the better your chances of landing that Head of Content role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your previous work in sports media and digital content. Highlight successful projects and audience growth strategies you've implemented.
✨Tip Number 3
Prepare for interviews by researching Crowd Network's current content and audience strategies. Be ready to discuss how you can contribute to their growth and bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Crowd Network team.
We think you need these skills to ace Head of Content in Manchester
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your enthusiasm for content creation shine through! We want to see how much you love crafting engaging stories and developing innovative strategies. Share examples of your past work that highlight your passion for the industry.
Tailor Your Experience:Make sure to customise your application to reflect the specific skills and experiences that align with the Head of Content role. We’re looking for someone with a strong background in sports media and digital content, so don’t hold back on showcasing your relevant achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key qualifications and experiences at a glance.
Apply Through Our Website:We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Crowd Network
✨Know Your Content Inside Out
Before the interview, dive deep into Crowd Network's existing portfolio. Familiarise yourself with their award-winning podcasts and YouTube channels. Be ready to discuss how your experience can enhance their content strategy and audience growth.
✨Showcase Your Leadership Skills
As a Head of Content, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams in the past, particularly in developing and launching new content brands. Highlight your mentoring experiences and how you've fostered creativity within teams.
✨Be Ready to Discuss Audience Growth Strategies
Crowd Network is focused on expanding its presence in sports media. Come prepared with specific strategies you've implemented for audience growth across audio, video, and social platforms. Discuss your understanding of YouTube optimisation and how you can apply that knowledge to their channels.
✨Understand the Commercial Landscape
Since the role involves working closely with commercial teams, brush up on your knowledge of branded content and sponsorship campaigns. Be ready to share insights on how you've successfully integrated commercial partnerships into content without compromising editorial quality.
