At a Glance
- Tasks: Drive revenue growth through strategic brand partnerships and creative campaigns.
- Company: Join a dynamic media company focused on innovative sports content.
- Benefits: Competitive salary, flexible working, generous holidays, and professional development opportunities.
- Other info: Work remotely with occasional travel to our Manchester office for collaboration.
- Why this job: Shape the future of sports media while building exciting partnerships.
- Qualifications: Experience in media sales or brand partnerships; creativity and strong relationship skills are key.
The predicted salary is between 45000 - 55000 £ per year.
The Commercial Partnerships Lead is responsible for driving revenue growth across Crowd’s portfolio of shows:
- For The Love Of Rugby – Ben Youngs & Dan Cole
- Long Story Short – Jill Scott & Karen Carney
- For The Love Of Cricket – Stuart Broad & Jos Buttler
- For The Love Of Cycling – Ned Boulting, David Millar, Pete Kennaugh & Lizzie Deignan
This will be done by developing and managing strategic brand partnerships.
They identify new business opportunities, build strong relationships with brands, and create commercially compelling campaigns that align with Crowd’s content and audience.
This role combines business development, relationship management, and creative thinking.
The Commercial Partnerships Lead owns the full partnership lifecycle, from pitching and negotiation through to onboarding and delivery, ensuring partnerships deliver value for both clients and the business.
They play a key role in shaping Crowd’s commercial strategy, increasing market presence, and ensuring the business remains competitive within the evolving media and content landscape.
Key Responsibilities
- Business Development & Revenue Growth
- Drive new business growth across Crowd’s portfolio of shows
- Identify and secure new commercial opportunities with brands and agencies
- Develop and execute sales strategies aligned with audience, content, and market opportunities
- Build and maintain a strong pipeline of potential partners
- Increase awareness of Crowd’s value proposition within the market
- Partnership Management
- Build and maintain relationships with key brands, agencies, and partners
- Manage the full partnership lifecycle from pitch and negotiation to onboarding and delivery
- Ensure partnerships are structured to deliver strong commercial and creative outcomes
- Work closely with Account Managers to ensure smooth campaign delivery
- Commercial Strategy & Campaign Development
- Develop creative partnership ideas, including branded content and integrated campaigns
- Collaborate with Producers and content teams to align partnerships with shows
- Ensure commercial activity supports both audience engagement and revenue goals
- Contribute to the development of scalable commercial formats and offerings
- Market & Performance Insight
- Monitor industry trends, competitor activity, and emerging opportunities
- Maintain accurate forecasting, pipeline tracking, and revenue reporting
- Use performance data and campaign results to refine commercial strategy
- Identify opportunities to grow and optimise existing partnerships
- Collaboration & Cross-Functional Working
- Work closely with production, editorial, and creative teams to deliver partnerships
- Collaborate with Account Managers on campaign execution and client management
- Align with leadership on commercial priorities and business growth
- Contribute to cross-departmental planning and decision-making
- Company-Wide Responsibilities
- Act as a collaborative and proactive senior team member across the business
- Contribute to company-wide strategy, planning, and growth initiatives
- Support tasks outside of immediate remit where required in a growing SME
- Represent Crowd’s values and standards internally and externally
Skills & Experience
- Strong experience in media sales, brand partnerships, or business development
- Proven track record of driving revenue growth
- Strong network of brand and agency contacts
- Ability to develop creative commercial concepts and campaigns
- Excellent negotiation, presentation, and relationship-building skills
- Strong commercial awareness and understanding of media and content landscapes
- Experience working in sport or related industries is beneficial
Qualifications
- Relevant professional experience in media, advertising, or commercial roles
- Formal qualifications welcomed but not essential
- Behaviours & Ways of Working
- Commercially driven and results-focused
- Proactive and entrepreneurial, with a self-starter mindset
- Strong relationship builder and communicator
- Creative and strategic in approach
- Collaborative and adaptable
PACKAGE & BENEFITS
This role can be based anywhere in the UK, however, travel to the Crowd offices in Manchester will be required from time-to-time as will on-location shooting.
- The salary for the role is £45,000 - £55,000, depending on experience. You will also get -
- Holidays: 25 days per year, plus an extra day for your birthday after two years’ service.
- Flexible & hybrid working with regular collaboration in our Manchester offices.
- Actively managed pension scheme.
- Life Assurance, Income Protection and Health Cash Plan.
- Training and development opportunities and the chance to work on award-winning podcasts and branded partnerships.
- #J-18808-Ljbffr
Commercial Partnership Lead (Sports) employer: Crowd Network Limited
Crowd Network Limited is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the media landscape. With a focus on employee growth and development, you will have access to unique opportunities to shape commercial strategies while enjoying the flexibility of a hybrid working environment in vibrant Manchester. Join us to collaborate with leading brands and agencies, driving meaningful partnerships that elevate our award-winning podcasts.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Partnership Lead (Sports)
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We think you need these skills to ace Commercial Partnership Lead (Sports)
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Crowd Network Limited, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Crowd Network Limited
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Crowd Network Limited’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
