Commercial & Marketing
Marketing
London, UK
Date posted: October 14, 2026
Permanent
Full-time
Hybrid
ABOUT COMPANY
Formed in 2008, operating across 70+ markets, CROWD.DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands.
Our values are tangible and connect with every member of the Crowd DNA team, regardless of their role or how long they’ve been with us. We believe they reflect how we wish to work with each other and with our clients and contributors.
Simple Is Always Best
that’s it, avoid the temptation to overcomplicate.
Better Blended
we’re not lone wolves, we work fluidly between ideas, specialisms, methods – and agencies.
Make It Count
we show up for our work, for our clients, and, most importantly, for each other.
We believe fully in the power of our work to fuel our clients with the evidence, inspiration and recommendation they need to grow and prosper.
POSITION OVERVIEW
The Senior Cultural Strategist supports the team by running projects, guiding junior members, and developing client relationships — with demonstrated expertise in applying semiotic analysis to unlock cultural meaning and commercial value. This role translates cultural data and semiotic insights into compelling narratives that drive business impact across brand, category and business goals, while coaching colleagues through methodology and pushing boundaries with fresh thinking. By owning projects end-to-end and building trust advisory partnerships, this role cements Crowd's reputation as a culturally grounded and semiotically sophisticated strategic partner that spots and delivers new commercial opportunities.
KEY RESPONSIBILITIES
Knowledge & Craft
- Apply semiotic frameworks strategically, selecting the most effective lens for each brief with SL support
- Lead analysis, synthesises data into clear and compelling narratives
- Shape debriefs, strengthening story arcs and client relevance
- Generate strategic recommendations linking cultural insight to brand, category and business impact
- Develop and champion new approaches, tools and methodologies that elevate team thinking
- Coach colleagues across semiotic analysis, methodologies and storytelling craft with genuine expertise
Delivery
- Oversee projects end-to-end with some support, embedding semiotic rigour throughout
- Manage multiple simultaneous workstreams with clear prioritisation and calm communication
- Anticipate risks early and leads proactive solutions independently
- Contribute to proposal writing – designing approaches and owning lower-cost proposal delivery
- Improve ways of working through refined templates, structures and processes
Influence & Growth
- Act as a trusted client partner, leading conversations and presentations with confidence in semiotic value
- Influence team direction through strong, informed proof of semiotic value
- Mentor junior team members, provides constructive feedback and builds their confidence
- Sets a positive, inclusive, collaborative and solutions-focused tone for team culture
- Represent Crowd DNA confidently, across teams, S7, training and starts to shape thought leadership
- Begin to identify commercial opportunities – follow-ups, cross-specialism work, etc.
SKILLS & ATTRIBUTES
- Curious about culture, people and brands; genuine enthusiasm to explore exciting ways to fuse semiotics and unstructured data work
- Solid experience conducting semiotics work in a commercial environment
- Commercial mindset; understanding how research drives business value
- Competent at taking a lead role on projects, end to end from understanding client challenges to producing compelling results
- Organised and able to juggle multiple projects, meet deadlines and work under pressure, maintaining quality
- Demonstrated ownership of workload management, prioritisation and responsibility for raising resource issues
- Able to develop team capability through mentoring, and knowledge sharing on analysis, methodologies and strategic storytelling
- Confidence in start building trusted client relationships
- Ability to work autonomously, take initiative during workload peaks and support wider team development
- Experience developing innovative research approaches and introducing creativity to challenge conventional thinking
- Experience of writing proposals and communicating the value of semiotics work to prospective clients
BENEFITS
The role comes with a competitive salary of up to £53,000 with training, growth opportunities and clear paths to promotion. Benefits include:
- 25 days holiday plus UK bank holidays (our office also shuts between Christmas and New Year)
- 2 volunteering paid days per year (under a formal program for a registered charity)
- Flexible, hybrid working options – we expect you to be at the office 3 days a week
- Paid sabbatical after four years
- A contributory group personal pension scheme, to which we contribute 4% of Qualified Banded earnings to each team member’s gross salary
- Salary sacrifice and season ticket loans
- A Westfield Health cash plan
- Life assurance scheme at 4 x salary
- Cycle to work scheme
RECRUITMENT
The cycle involves two interviews and one task.
Starting date - when possible
DISCLOSURE
STRAT7 is an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for research. Our commitment to inclusivity is not just about race and gender identity, but also age, disability status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.
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