At a Glance
- Tasks: Lead marketing strategy and drive new business initiatives in a global design practice.
- Company: Join a renowned global design firm known for architectural excellence.
- Benefits: Enjoy private medical insurance, flexible working, and a rewarding bonus structure.
- Other info: Be part of a collaborative culture focused on employee well-being and career growth.
- Why this job: Shape the future of a leading practice while enhancing your leadership skills.
- Qualifications: Experience in marketing strategy within architecture or design sectors is essential.
The predicted salary is between 70000 - 90000 € per year.
About The Role:
The Crowd are exclusively partnered with a large global design practice celebrated for delivering world-class architecture and interiors. They are seeking a commercially astute Head of Marketing and Strategy to join its London team on a permanent basis. This is a pivotal leadership appointment with significant visibility across the business, reporting directly to the Managing Partner and working closely with the wider international marketing team. The role will play a key part in shaping the future direction, positioning, and commercial strategy of the practice, with a focus on strengthening and evolving its presence within the UK market.
Our client is seeking a commercially minded and strategic leader who understands markets, sectors, and key stakeholder relationships; someone capable of elevating external engagement, identifying emerging opportunities, and driving long-term business positioning. Leading an established marketing function spanning marketing, graphics, and bid coordination, the successful candidate will be responsible for mentoring and developing the team while simultaneously driving a broader strategic and business development agenda across the practice.
The ideal individual will bring clarity, direction, and constructive challenge to the role – confidently identifying where investment should be focused, where market opportunities are emerging, and how the business can continue to position itself ahead of competitors. This role requires a highly engaged and influential leader with strong commercial awareness, financial acumen, and the ability to build credibility across multi-sector teams, while confidently engaging and challenging senior stakeholders where required.
Beyond the opportunity to be part of a leading global name in the industry, this practice is committed to both design excellence and employee well-being. They offer a strong benefits package, including private medical insurance, rewarding bonus structure, flexible hybrid working, enhanced annual leave, and much more.
Key Responsibilities:
- Lead and drive new business initiatives, building strong client relationships and identifying new project opportunities across the UK
- Represent the practice at industry events, conferences, and professional organisations, developing strategic networking and market engagement plans
- Develop pursuit strategies and oversee the delivery of high-quality proposals, presentations, and interview preparation
- Manage and mentor marketing team members, fostering a collaborative, high-performing, and client-focused culture
- Drive market intelligence and competitor awareness across key sectors and regions
- Oversee marketing collateral, knowledge capture, project data management, and business development reporting
- Contribute to annual business planning, including short- and long-term strategy, sales forecasting, fee projections, and pursuit tracking
- Support project and sector leaders with strategic client engagement and relationship development
- Bring strong commercial and financial rigour to marketing and business development strategy
- Work closely with board leadership, corporate communications, and external consultants to strengthen market presence and brand visibility
- Act as a senior ambassador and representative of the practice
Key Skills / Requirements:
- Significant experience leading business development and marketing strategy within architecture, design, or the wider built environment sector within a large-scale practice
- Proven track record securing complex, high-value projects and developing strategic client relationships
- Strong understanding of the UK architecture, design, and built environment landscape
- Demonstrated experience working within a matrixed global environment and collaborating across multiple stakeholder groups
- Highly aware of market activity, competitor movement, and emerging business opportunities
- Excellent commercial awareness and strong financial acumen
- Strong leadership and team management capabilities, with experience mentoring and developing teams
- Confident communicator with excellent stakeholder engagement, influencing, and presentation skills
- Exceptionally organised, with the ability to manage multiple pursuits and deadlines simultaneously
- Strategic mindset with the ability to balance long-term vision and day-to-day delivery
To apply for this position please click on the apply button to attach your CV (and portfolio for design positions). By applying for this role, you are confirming that you agree to our Privacy Policy, and that all details submitted by you are correct and to the best of your knowledge.
The Crowd is an equal opportunities employer and agency.
Head of Marketing and Strategy (Architecture / Design) employer: CROWD CREATIVE
The Crowd is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and strategic thinking thrive. With a strong commitment to employee well-being, the company provides a comprehensive benefits package, including private medical insurance, a rewarding bonus structure, and flexible hybrid working arrangements. Employees are encouraged to grow through mentorship and collaboration within a high-performing team, making it an ideal place for those seeking meaningful and impactful careers in architecture and design.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Strategy (Architecture / Design)
✨Tip Number 1
Network like a pro! Attend industry events and conferences where you can meet key players in architecture and design. Don’t just be a wallflower; engage in conversations, share your insights, and make connections that could lead to opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in marketing and strategy within the built environment sector. Use this as a conversation starter during interviews or networking events to demonstrate your value.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and market positioning. Tailor your responses to show how your experience aligns with their goals, especially in driving new business initiatives and client relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining a leading global name in the industry. Let’s get you that dream job!
We think you need these skills to ace Head of Marketing and Strategy (Architecture / Design)
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you start writing your application, make sure to read the job description carefully. Understand what the role entails and how your experience aligns with the key responsibilities and skills required. This will help you tailor your application to stand out.
Showcase Your Relevant Experience:When crafting your CV and cover letter, highlight your experience in leading marketing strategies within the architecture or design sectors. Use specific examples that demonstrate your commercial acumen and ability to drive business development initiatives.
Be Authentic and Engaging:Let your personality shine through in your application. We want to see who you are beyond your qualifications. Share your passion for architecture and design, and how you envision contributing to our team’s success.
Apply Through Our Website:Once you're happy with your application, make sure to apply through our website. It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at CROWD CREATIVE
✨Know Your Market Inside Out
Before the interview, dive deep into the UK architecture and design landscape. Understand current trends, key players, and emerging opportunities. This knowledge will not only impress your interviewers but also help you articulate how you can elevate their market presence.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully mentored teams in the past. Think of specific examples where you've fostered a collaborative culture or driven high performance. This is crucial for a role that requires strong team management capabilities.
✨Craft Compelling Strategies
Be ready to present your ideas on developing pursuit strategies and delivering high-quality proposals. Consider bringing a mock proposal or presentation to demonstrate your strategic mindset and ability to balance long-term vision with day-to-day delivery.
✨Engage with Confidence
Practice your communication skills, especially when it comes to engaging with senior stakeholders. Prepare to discuss how you've influenced decision-making in previous roles. Confidence in your ability to challenge and engage will be key to showcasing your fit for this pivotal leadership position.
