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For Companies At a Glance
- Tasks: Lead strategic planning and drive client growth through innovative marketing solutions.
- Company: Join Croud, a top-rated digital marketing agency with a collaborative culture.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies for leading brands.
- Qualifications: Proven experience in media planning and strong client relationship skills.
- Other info: Be part of a purpose-driven team focused on positive global impact.
The predicted salary is between 36000 - 60000 £ per year.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
At Croud, Planning Directors are responsible for growing our clients' businesses by matching incisive strategy with the plan to deliver it. That requires strategic smarts, a detailed knowledge of media and media planning and the ability to build transformative partnerships with clients. They form part of the leadership structure of our Client Teams, tasked with delivery against commercial objectives and leading strategic thinking and innovation for their clients.
RESPONSIBILITIES
- Client Retention & Growth: Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to produce strategy with broad buy-in and media plans.
- Steer Croud's relationships with key clients and build a deep understanding of the commercial drivers of their business.
- Be responsible for every stage of the campaign planning process: interpreting a client's objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance.
- Lead on annual planning for key clients: set strategic direction for the year ahead, socialise it amongst Croud teams and client stakeholders and build the plan for putting it into action.
- Lead on all cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data.
- Collaborate - and provide direction to - the activation teams, ensuring all plans are complete, accurate and innovative.
- Responsible for audience, market and competitor intelligence projects, ensuring that work is insightful and actionable.
- Deliver complex marketing problem solving; turning solutions into strategies to present back to clients.
- Contribute to your Team's understanding of a client's category, brand and audience.
- Create repeatable and distinctive ways to share that information with the wider Croud team and ensure that the way we present is always as client-centric as possible.
Commercial & KPIs
Drive revenue for Croud through existing.
Planning Director in Shrewsbury employer: Croud
Contact Detail:
Croud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Planning Director in Shrewsbury
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Research the company culture! Dive into Croud's values and mission. When you know what they stand for, you can tailor your conversations to show you're a perfect fit.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to strategic planning. We want to see how you think on your feet and tackle challenges head-on!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Planning Director in Shrewsbury
Some tips for your application 🫡
Show Your Strategic Smarts: When you're writing your application, make sure to highlight your strategic thinking skills. We want to see how you can match incisive strategy with actionable plans, just like the role requires!
Know Your Media Inside Out: Demonstrate your detailed knowledge of media and media planning in your application. Share examples of how you've successfully navigated complex marketing challenges in the past – it’ll show us you’re the right fit for our team.
Client-Centric Approach is Key: Make it clear that you understand the importance of building transformative partnerships with clients. Use your application to showcase how you've previously worked closely with stakeholders to drive growth and retention.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Croud
✨Know Your Stuff
Before the interview, dive deep into Croud's business model and recent achievements. Familiarise yourself with their unique approach to digital marketing and how they empower clients. This will show your genuine interest and help you connect your experience with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed marketing strategies in the past. Be ready to discuss specific campaigns, the challenges you faced, and how you measured success. This will demonstrate your ability to think critically and strategically, which is key for a Planning Director.
✨Build Rapport with the Interviewers
Croud values collaboration and connection, so make an effort to engage with your interviewers. Ask insightful questions about their team dynamics and how they foster innovation. This not only shows your enthusiasm but also helps you gauge if their culture aligns with your values.
✨Be Data-Driven
As a Planning Director, you'll need to make informed decisions based on data. Prepare to discuss how you've used data analytics in previous roles to drive campaign performance. Highlight any tools or methodologies you've employed to ensure your strategies are backed by solid insights.
