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- Tasks: Lead PPC strategy for high-profile clients and drive innovation in digital marketing.
- Company: Croud, a top-rated global digital marketing agency with a collaborative culture.
- Benefits: Hybrid working model, 25 days holiday, sabbatical options, and health contributions.
- Why this job: Join a purpose-driven team making a real impact in the marketing world.
- Qualifications: Extensive PPC strategy experience and strong leadership skills required.
- Other info: Endless opportunities for growth and development in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes.
This is an ideal role for someone looking to make the step up to Paid Search Business & Strategy Director. We’re looking for an experienced and strategic PPC leader to head up strategy for one of our largest clients in the financial services sector, alongside a portfolio of smaller accounts. You’ll work with two to three Account Directors as well as the Client and Planning Directors to shape PPC direction, drive innovation, and lead cross-functional collaboration to deliver measurable business impact. This is a highly visible, client-facing role, reporting directly into the Director Of Paid Media.
RESPONSIBILITIES
- Lead PPC strategy for a collection of high-profile clients
- Present results and strategic direction to senior stakeholders and C-Suite
- Collaborate with client teams, analytics, and data science to build a cohesive performance-focused roadmap with measurement at the centre
- Partner with Google, Microsoft, and other platforms to ensure tailored solutions
- Drive internal thought leadership, best practice adoption, and innovation within the PPC team
- Play a key role in new business, from pitch strategy to case studies
- Mentor and manage PPC team members; ensure strong performance and utilisation
- Maintain operational rigour, including accurate forecasting and revenue tracking
PERSON SPECIFICATION
Required:
- Extensive hands-on experience in PPC strategy for large-scale, complex accounts
- Proven ability to lead high-performing teams and develop client relationships at a senior level
- Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen
- Deep knowledge of automation, bidding strategies, audience/data integration, and end-to-end measurement
- Ability to lead cross-channel thinking and work closely with other departments
- Strong communication, leadership, and project management skills
Desirable but not essential:
- Exposure to other paid channels (Social, Programmatic, etc.)
- Experience contributing to agency marketing efforts through thought leadership and proprietary tool development
- Experience working in or with highly regulated sectors (ideally financial services)
- Confident and experienced at presenting to C-Suite
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'Bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
PPC Strategy Director employer: Croud
Contact Detail:
Croud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Strategy Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Practise common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your PPC successes and strategies. This will not only impress potential employers but also give you confidence when discussing your achievements.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Croud and being part of our mission to unlock potential.
We think you need these skills to ace PPC Strategy Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Strategy Director role. Highlight your experience in leading PPC strategies and managing high-performing teams, as this will show us you’re the right fit for our unique business model.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven measurable business outcomes in previous roles. This will help us understand your potential to elevate our clients and communities.
Be Authentic: Let your personality shine through in your application. We value a collaborative and inclusive culture, so showing us who you are and what drives you will make your application stand out. Be genuine about your passion for PPC and digital marketing!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates regarding your application process.
How to prepare for a job interview at Croud
✨Know Your PPC Stuff
Make sure you brush up on your PPC strategy knowledge, especially around automation and bidding strategies. Be ready to discuss how you've successfully managed large-scale accounts in the past and how you can apply that experience to Croud's clients.
✨Showcase Your Leadership Skills
Since this role involves leading teams and mentoring others, prepare examples of how you've developed high-performing teams. Think about specific situations where your leadership made a difference and be ready to share those stories.
✨Prepare for Senior Stakeholder Engagement
You'll need to present results and strategic direction to senior stakeholders, so practice articulating your ideas clearly and confidently. Use data to back up your points and demonstrate your commercial acumen during the interview.
✨Emphasise Collaboration and Innovation
Croud values collaboration and innovation, so think about how you've worked cross-functionally in the past. Be prepared to discuss how you can drive internal thought leadership and best practices within the PPC team.
