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- Tasks: Lead innovative paid media strategies and nurture client relationships for impactful results.
- Company: Join Croud, a top-rated digital marketing agency with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid work, generous leave, and continuous learning opportunities.
- Why this job: Make a real difference in digital marketing while growing your career in a supportive environment.
- Qualifications: Experience in PPC advertising and strong communication skills are essential.
- Other info: Be part of a purpose-driven team that values collaboration and innovation.
The predicted salary is between 44250 - 49750 £ per year.
LONDON, UK (Hybrid Working - 3 days in the office per week). A benchmarked salary between £53,250 to £59,750. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
As Paid Media Account Director you will be the central strategic and operational lead for key clients across Paid Social and Paid Search. We are specifically seeking a leader whose expertise leans strongly towards Paid Search, but who is eager to embrace and drive a cross-functional role and team. You will be responsible for translating complex client objectives into innovative and effective paid media strategies, overseeing their flawless execution, and demonstrating clear ROI. This role requires a strong understanding of the client's business, a proactive approach to identifying growth opportunities, and the ability to nurture a talented team. You will be a trusted advisor to your clients and a critical link between their needs and our internal delivery capabilities, playing a vital role in the long-term success and expansion of this significant partnership.
RESPONSIBILITIES
- Strategic Account Leadership & Proposition Application: Lead paid media strategy across accounts, ensuring alignment with client business goals. Apply Croud’s paid media proposition in a tailored, results-driven way. Identify growth opportunities through new channels, innovations, and platform updates. Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
- Client Relationship Management & Account Growth: Build strong, senior client relationships and act as their strategic advisor. Lead strategic planning, performance reviews, and growth conversations. Proactively identify and pitch organic growth opportunities that deliver client value. Anticipate challenges and manage expectations with clarity and professionalism.
- Team Leadership & Development: Manage, mentor, and empower a team of paid media specialists. Set clear goals, delegate effectively, and support team development. Encourage continuous learning and knowledge sharing across platforms and clients.
- Operational Excellence & Innovation Implementation: Ensure smooth execution, optimization, and reporting of all campaigns. Manage budgets with accuracy and accountability to drive ROI. Champion the use of Croud’s tools, automation, and proprietary tech for efficiency. Drive quality control across setup, tracking, and data integrity.
- Performance & Commercial Accountability: Set and track KPIs that align with client objectives and commercial outcomes. Translate data into clear insights and impactful client recommendations. Manage forecasting, billing, and profitability for accounts. Build strong media partner relationships (e.g., Google, Meta) and contribute to new business pitches.
PERSON SPECIFICATION
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in PPC advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Extensive line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive. The ideal candidate will excel in and demonstrate the following:
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
PPC Account Director Paid Media · London · employer: Croud
Contact Detail:
Croud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Director Paid Media · London ·
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their mission. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of PPC Account Director. Highlight your experience in paid media and how you can drive results for clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Croud.
We think you need these skills to ace PPC Account Director Paid Media · London ·
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Account Director role. Highlight your experience in paid media, especially in Paid Search, and show how your skills align with Croud's values and mission.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven results in previous roles. Use metrics to demonstrate your impact, like ROI improvements or successful campaign outcomes.
Be Authentic: Let your personality shine through in your application. Croud values a collaborative and inclusive culture, so showing your genuine self can help us see how you’d fit into our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and allows us to process it efficiently.
How to prepare for a job interview at Croud
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge, especially around Paid Search. Be ready to discuss recent trends, platform updates, and how they can impact client strategies. This shows you're not just familiar with the basics but are also proactive about staying ahead in the industry.
✨Showcase Your Leadership Skills
As a potential Account Director, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you set goals, delegated tasks, and supported team development. This will highlight your capability to nurture talent and drive results.
✨Prepare for Client Scenarios
Think about common challenges clients face in paid media and how you would address them. Be ready to discuss specific strategies you've implemented in previous roles that led to successful outcomes. This will show your strategic thinking and problem-solving skills, which are crucial for this role.
✨Align with Croud's Values
Familiarise yourself with Croud's core values and think about how your personal values align with theirs. Be prepared to share examples from your experience that reflect these values, such as collaboration, integrity, and making a positive impact. This will demonstrate that you're not just a fit for the role, but also for the company culture.
