Senior Creative Analyst in London

Company Overview

Croud is a global, full‐service digital marketing agency with a unique business model that helps businesses drive sustainable growth. Croud was recently named a Sunday Times Best Place to Work for the second year in a row and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients, and our communities. Our culture is strategically driven and inspired by a shared long‐term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose‐driven, committed to positively impacting our people, the planet, and our global communities.

Role Overview

We are looking for a Senior Creative Analyst to play a hands‐on role in delivering best‐in‐class social creative analytics for our clients, across owned, earned, and paid. Reporting into the Creative Analytics Director, this role is focused on execution, analysis, and client delivery. You will be deeply involved in reporting, dashboard builds, and turning performance data into clear, actionable insights that help clients understand what is working, why it is working, and how to improve. This role sits at the intersection of Born Social (Creative) and Croud (Media), helping to prove the effectiveness of social‐first creativity through robust analytics.

Responsibilities

• Leading day‐to‐day analytics delivery across key client accounts, owning outputs from brief to delivery.
• Owning regular reporting cycles (weekly, monthly, quarterly), ensuring work is accurate, insightful, and clearly linked to creative performance.
• Delivering deep‐dive analyses, effectiveness reports, and project‐based insight work.
• Translating complex data into clear, compelling narratives and recommendations clients can act on.
• Building, maintaining, and evolving dashboards (e.g. Datorama, Tableau) for clients and internal teams.
• Ensuring data quality, consistency, and best‐practice visualisation across all reporting.
• Applying creative effectiveness and social measurement frameworks across platforms such as Meta, TikTok, Snap, and Pinterest.
• Identifying performance patterns, drivers of success, and opportunities to optimise creative output.
• Acting as a trusted analytics partner to clients, confidently walking them through results, implications, and next steps.
• Collaborating closely with Strategy, Creative, Media, and Client teams to embed analytics into planning and optimisation.
• Supporting new business, pitches, case studies, and occasional research or thought‐leadership projects.

Person Specification

• You have proven experience in analytics, insights, or effectiveness roles, ideally within an agency environment.
• You have a strong grounding in social media analytics and creative performance measurement, and you are comfortable working across multiple platforms and formats.
• You have hands‐on experience building dashboards and reporting outputs (Datorama, Tableau or similar).
• You are confident working directly with clients and presenting insight clearly and persuasively.
• You are a strong analytical thinker who knows how to turn data into meaningful insight, not just numbers and charts.
• You are familiar with marketing and creative effectiveness principles, and tools like Sprinklr (or similar).
• You are detail‐oriented, reliable, and accountable for high‐quality delivery, with a curious, improvement‐focused mindset.
• You are collaborative, comfortable working across disciplines, and confident operating independently while knowing when to seek input or elevate.
• (Bonus, but not essential: experience with SQL, Python, or more advanced analytics techniques.)

Company Benefits

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three‐month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years.
• 25 days holiday a year.
• Discretionary annual performance-based incentive.
• Sale commission.
• Recruitment referrals bonus.
• Health & Wellbeing contribution.
• 2 Recharge Days each holiday year.
• Ride to Work scheme.
• Railcard.
• Season Ticket loan.
• Home office chair and home office screen.
• Free fruit, breakfast cereals, snacks, and tea & coffee in the office.
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave.
• Life insurance and income protection.
• Medical Cash Plan.
• Pension.
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform).
• IPA Membership.
• Peer to peer recognition scheme 'bonusly'.
• Team off‐sites/regular socials.
• Year‐round holiday parties.
• Flexible working options.
• Day to make a difference.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.

Our Values

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes and unlock potential for our people, our clients, and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration outcomes.
• Eye on the future - our value on futurism, creativity, and passion.
• Generous in spirit - our value on people, development, and inclusion.
• Do what you say - our value on integrity and accountability.
• Make a difference - our value on purpose and impact.