LONDON, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between 81,900–96,900. COMPANY OVERVIEWCroud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. We are energised by future thinking, driving innovation to achieve better outcomes. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities. ROLE OVERVIEWAs Head of Marketing, you will lead the development and delivery of Croud's marketing strategy across the EMEA region, working in close partnership with the Chief Marketing & Integration Officer to shape and activate our wider global marketing agenda. With responsibility spanning both our Media and Creative divisions, you will play a pivotal role in strengthening Croud's position as an integrated media and creative agency, bringing our capabilities together through compelling positioning, marketing campaigns, thought leadership and client engagement. You'll work closely with senior stakeholders across marketing, sales, business development and client teams to deliver impactful marketing activity that supports business growth, strengthens client relationships and raises our profile in the market. You'll join a small, collaborative team where priorities can evolve quickly, so we're looking for someone proactive, commercially minded and adaptable, who can move confidently between strategic planning and hands-on delivery. Marketing Strategy & Brand PositioningDevelop and deliver the EMEA marketing strategy, aligned with global priorities and business objectives. Lead regional activation of Croud's integrated Media and Creative positioning, translating our proposition into compelling go-to-market initiatives and campaigns. Be part of the marketing leadership shaping global strategy, sharing best practice and identifying opportunities to strengthen Croud's market position.Commercial Growth & Client EngagementPartner with sales, business development and client teams to support new business, sales enablement, cross-selling and client retention through targeted marketing activity. Define and monitor key marketing performance measures, using data and insight to assess impact, optimise activity and demonstrate contribution to business growth.Thought Leadership, Reputation & Digital PresenceIdentify opportunities to amplify Croud's expertise through thought leadership, industry awards and innovative market-facing initiatives, working closely with global communications and content teams. Oversee the regional application of global website and digital marketing strategy, ensuring our online presence reflects our brand, capabilities and industry positioning. Explore emerging opportunities across AI and LLM search to strengthen Croud's visibility and discovery, while using data to evaluate marketing effectiveness and inform future activity.Team Leadership & CollaborationLead and develop a small regional marketing team, setting clear priorities and empowering individuals to deliver high-quality work. Build strong relationships across global marketing, Media and Creative, and wider business teams to ensure alignment and effective execution. PERSON SPECIFICATIONSignificant experience in a senior B2B marketing role within a media, creative or full-service agency, ideally with experience in a global or multi-market environment. Proven experience developing and delivering regional marketing strategies aligned with wider business objectives and global priorities. Experience working across both media and creative disciplines, with a strong understanding of how to position and market an integrated agency offering. A broad marketing skill set spanning brand positioning, go-to-market strategy, client engagement, events, thought leadership and digital marketing. Strong commercial awareness and experience partnering with sales, business development and client teams to support growth, cross-selling and client retention. Experience leading, developing or managing marketing team members, alongside the ability to influence and collaborate with senior stakeholders. Experience managing budgets, multiple projects and competing priorities, with strong organisational and project management skills. A hands-on, proactive approach, with excellent written and verbal communication skills and a keen eye for detail and creative quality. COMPANY BENEFITSCroud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. We are committed to offering development opportunities alongside a support system of regular performance reviews. On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years25 days holiday a yearDiscretionary annual performance based incentiveSale commissionRecruitment referrals bonusHealth & Wellbeing contribution2 Recharge Days each holiday yearRide to Work schemeRailcardSeason Ticket loanHome office screenDaily office perks: Free fruit, breakfast cereals, snacks, and tea & coffeeWeekly treat: Enjoy a complimentary lunch on us every weekEnhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family LeaveLife insurance and income protectionMedical Cash PlanPensionCurated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)Peer to peer recognition scheme 'bonusly'Team off-sites/regular socialsYear-round holiday partiesFlexible working optionsDay to make a differenceStandard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. The ideal candidate will excel in and demonstrate the following:
Head of Brand Marketing & Creative in London employer: Croud
Croud is an exceptional employer, offering a vibrant work culture that prioritises collaboration, continuous learning, and employee empowerment. With a hybrid working model based in London, employees benefit from a clear progression path, generous perks including a paid sabbatical, and a commitment to personal and professional development, making it an ideal place for those passionate about digital marketing to thrive.
