At a Glance
- Tasks: Lead EMEA marketing strategy and collaborate with teams to drive impactful campaigns.
- Company: Croud, a top-rated global digital marketing agency with a vibrant culture.
- Benefits: Hybrid working, competitive salary, generous holiday, and wellness perks.
- Other info: Dynamic environment with opportunities for professional growth and development.
- Why this job: Join a purpose-driven team making a real impact in the marketing world.
- Qualifications: Senior B2B marketing experience in media or creative agencies required.
The predicted salary is between 81900 - 96900 £ per year.
LONDON, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between 81,900–96,900.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. We are energised by future thinking, driving innovation to achieve better outcomes. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
As Head of Marketing, you will lead the development and delivery of Croud's marketing strategy across the EMEA region, working in close partnership with the Chief Marketing & Integration Officer to shape and activate our wider global marketing agenda. With responsibility spanning both our Media and Creative divisions, you will play a pivotal role in strengthening Croud's position as an integrated media and creative agency, bringing our capabilities together through compelling positioning, marketing campaigns, thought leadership and client engagement.
You'll work closely with senior stakeholders across marketing, sales, business development and client teams to deliver impactful marketing activity that supports business growth, strengthens client relationships and raises our profile in the market. You'll join a small, collaborative team where priorities can evolve quickly, so we're looking for someone proactive, commercially minded and adaptable, who can move confidently between strategic planning and hands-on delivery.
Marketing Strategy & Brand Positioning
- Develop and deliver the EMEA marketing strategy, aligned with global priorities and business objectives.
- Lead regional activation of Croud's integrated Media and Creative positioning, translating our proposition into compelling go-to-market initiatives and campaigns.
- Be part of the marketing leadership shaping global strategy, sharing best practice and identifying opportunities to strengthen Croud's market position.
Commercial Growth & Client Engagement
- Partner with sales, business development and client teams to support new business, sales enablement, cross-selling and client retention through targeted marketing activity.
- Define and monitor key marketing performance measures, using data and insight to assess impact, optimise activity and demonstrate contribution to business growth.
Thought Leadership, Reputation & Digital Presence
- Identify opportunities to amplify Croud's expertise through thought leadership, industry awards and innovative market-facing initiatives, working closely with global communications and content teams.
- Oversee the regional application of global website and digital marketing strategy, ensuring our online presence reflects our brand, capabilities and industry positioning.
- Explore emerging opportunities across AI and LLM search to strengthen Croud's visibility and discovery, while using data to evaluate marketing effectiveness and inform future activity.
Team Leadership & Collaboration
- Lead and develop a small regional marketing team, setting clear priorities and empowering individuals to deliver high-quality work.
- Build strong relationships across global marketing, Media and Creative, and wider business teams to ensure alignment and effective execution.
PERSON SPECIFICATION
- Significant experience in a senior B2B marketing role within a media, creative or full-service agency, ideally with experience in a global or multi-market environment.
- Proven experience developing and delivering regional marketing strategies aligned with wider business objectives and global priorities.
- Experience working across both media and creative disciplines, with a strong understanding of how to position and market an integrated agency offering.
- A broad marketing skill set spanning brand positioning, go-to-market strategy, client engagement, events, thought leadership and digital marketing.
- Strong commercial awareness and experience partnering with sales, business development and client teams to support growth, cross-selling and client retention.
- Experience leading, developing or managing marketing team members, alongside the ability to influence and collaborate with senior stakeholders.
- Experience managing budgets, multiple projects and competing priorities, with strong organisational and project management skills.
- A hands-on, proactive approach, with excellent written and verbal communication skills and a keen eye for detail and creative quality.
COMPANY BENEFITS
- Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
- We are committed to offering development opportunities alongside a support system of regular performance reviews.
- On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
EMEA Marketing Manager/Marketing Lead in London employer: Croud
Croud is an exceptional employer, offering a vibrant work culture that prioritises collaboration, continuous learning, and employee empowerment. With a hybrid working model based in London, employees benefit from a clear progression path, generous perks including a paid sabbatical, and a commitment to personal and professional development, making it an ideal place for those passionate about digital marketing to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Marketing Manager/Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Croud and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Croud are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Croud on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Croud. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Marketing Manager/Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Croud. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Croud:Show us that you’ve done your homework! In your application, briefly mention what you admire about Croud’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Croud
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Croud will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Croud, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
