b Overview /b p As Lead Analyst at Croud, you will drive analytics, measurement, and data foundations that enable client growth. You’ll craft measurement strategies, lead testing and CRO initiatives, and translate complex data into clear client stories. You will work with cross-functional teams to deliver integrated analytics solutions and proposals for new data solutions. This role blends hands-on tracking, attribution, and performance analysis to elevate client outcomes and organizational impact. /p b Pay / Benefits /b ul li 25 days holiday a year /li li Discretionary annual performance based incentive /li li Pension /li li Life insurance and income protection /li li Flexible working options /li li Health Wellbeing contribution /li /ul b Responsibilities /b ul li Collaborate with clients to understand challenges and design innovative analytics solutions and project plans /li li Build and maintain dashboards and reports using existing data sources and templates across channels /li li Develop, implement, and monitor robust testing strategies in partnership with channel experts (Media, CRM, SEO, Web) /li li Manage setup, execution, and monitoring of A/B tests and CRO initiatives with reporting on results /li li Analyze performance data to surface insights, trends, and anomalies for optimization discussions; lead client presentations on analysis and measurement frameworks /li li Manage attribution analysis and customer journey reporting using established frameworks and tools /li li Plan and execute CRM segmentation, frequency optimization and list health monitoring; leverage first-party data in targeting /li li Conduct website audits to identify optimization opportunities and evaluate Paid/SEO effectiveness /li li Ensure proper tracking setup, troubleshoot discrepancies, and propose improvements for data accuracy /li li Lead the delivery of analytics strategies using proprietary tools and our network for implementation and reporting /li /ul b Key requirements /b ul li 3–6 years in digital or marketing analytics, ideally in an agency or performance-driven environment /li li Strong understanding of marketing analytics concepts and media measurement methods /li li Experience with A/B testing and modeled measurement; ability to articulate data concepts and tagging /li li Proficiency in data aggregation, automation, and visualization (Looker Studio); bonus for Adverity, Tableau, Power BI, Adobe Analytics, Piwik /li li Knowledge of Google Analytics (GA4) and Google Tag Manager /li li Experience with online advertising platforms (Google Ads, Campaign Manager) /li li Proven track record delivering to deadlines and managing multiple tasks /li li Strong mathematical/analytical mindset and effective communication skills /li li Team-oriented with ability to work toward common goals /li li Desirable: agency experience; experience with Adobe Analytics; familiarity with VWO/Optimizely; knowledge of SQL or Python /li /ul ul li Collaborative /li li Analytical /li li Strong communication and presentation /li li Looker Studio /li li Adverity /li li Tableau /li /ul
Lead Analyst, Strategic Analytics employer: Croud
Croud is an exceptional employer, offering a vibrant work culture that prioritises collaboration, continuous learning, and employee empowerment. With a hybrid working model based in London, employees benefit from a clear progression path, generous perks including a paid sabbatical, and a commitment to personal and professional development, making it an ideal place for those passionate about digital marketing to thrive.
