At a Glance
- Tasks: Lead new business growth and craft winning pitches for major clients.
- Company: Join Croud, a top-rated global media and creative agency.
- Benefits: Enjoy flexible working, generous holiday, and continuous learning opportunities.
- Other info: Collaborative culture focused on growth and community impact.
- Why this job: Make a real impact in a dynamic environment with innovative solutions.
- Qualifications: 7+ years in sales or digital marketing with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Croud is an independent global media, creative, and data agency helping our clients make their next best move. We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award‑winning global teams. Founded in 2011 to reinvent the agency model, Croud combines 600+ in‑house digital experts with a global network of 2,900 on‑demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages. Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet.
Role Overview
We are seeking a dynamic New Business Director at Croud. The role reports to the Head of New Business, and as a key member of the sales team, you will shape how the agency performs within the new business market. You will take a leading role in running RFPs and pitches, to accelerate new business growth across the agency. You will own and drive high‑value processes from generation through to conversion, developing bespoke proposals, and forging lasting relationships with senior client stakeholders. Working closely with marketing, channel specialists and senior leadership, you will play a key part in shaping and executing our EMEA new business strategy, identifying growth sectors and driving measurable impact on Croud’s new business revenue targets.
Responsibilities
- Own the RFP/pitch process - working with our internal teams to deliver winning pitches for large accounts
- Manage opportunities from qualified lead through to pitch, including negotiation and contract close where required
- Collaborate with internal stakeholders to craft compelling proposals and pitches that clearly articulate Croud’s value and differentiation
- Partner with the marketing and channel teams to ensure cohesive messaging and high‑impact campaigns targeting key verticals
- Track industry trends and introduce innovative solutions to strengthen sales conversations and thought leadership
- Leverage bespoke case studies, client success stories and thought leadership materials through collaboration with PR and communications teams to share stories of innovation, product launches and data‑led insights, helping position Croud as a trusted partner in the market
- Regularly report on pipeline performance, opportunity progression, and market insights to senior stakeholders
- Lead the development and execution of tailored business development strategies and campaigns, including researching and identifying prospective clients that align with broader commercial goals
- Build relationships with in‑house marketing teams at advertisers and develop a thorough understanding of clients’ business issues and how Croud can solve them
- Own success metrics, constantly working to improve pitch win rate and average deal size
- Own a portfolio of relationships with relevant third parties such as intermediaries
- Ensure sales materials are effective, up‑to‑date and targeted - with consistent messaging
- Understand the true value Croud offers across our product portfolio
- Ensure feedback from sales objections is effectively assessed and fed into proposition development
- Support the Head of New Business
Person Specification
- At least 7+ years of sales and/or digital marketing experience with significant experience in presenting solutions to clients and pitching
- Proven track record of success in business development or consultative sales within a digital marketing or agency environment
- A storyteller with excellent verbal and written communication skills, able to effectively articulate benefits of our services in multiple mediums
- Collaborative and inclusive team player who thrives in a fast‑paced environment and enjoys mentoring others
- Demonstrated ability to engage and influence C‑suite and senior stakeholders with confidence and credibility
- A problem solver – able to take client challenges and understand how we can solve them
- Effective organisation and time management skills with an ability to multitask and prioritise
- Strong commercial acumen and the ability to identify and shape complex opportunities
- Results‑oriented with a proactive mindset and a passion for driving growth
- An adaptable team player and fast learner able to unify multiple teams behind a single goal
Company Benefits
- Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
- Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews.
- On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:
- 25 days holiday per year with the option to purchase an additional 5 days
- Discretionary annual performance based incentive
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- Recruitment Referral Bonus
- 2 Recharge Days each holiday year
- Ride to Work Scheme
- Railcard & Season Ticket Loan
- Home Office Equipment (chair and screen)
- Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
- Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
- Life Assurance & Income Protection
- Medical Cash Plan
- Pension
- Learning & Development: Access to Croud Campus, curated third‑party learning platforms, and an IPA Membership with subsidised training and events
- Peer Recognition: Through our “Bonusly” program
- Team Off‑Sits & Social Events
- Year‑round Holiday Celebrations
- Flexible Working Options
- A Day to Make a Difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Our Values
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive:
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
New Business Director, EMEA in England employer: Croud
Croud is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and skill enhancement, particularly in the fast-paced fields of localization and digital marketing. Our hybrid work model not only promotes work-life balance but also encourages innovation and creativity, making it a rewarding place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Director, EMEA in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that New Business Director role.
✨Tip Number 2
Practice your pitch! Whether it's for an RFP or a casual chat, being able to articulate Croud's value is key. Grab a mate and run through your ideas until you can deliver them smoothly.
✨Tip Number 3
Stay updated on industry trends. Knowing what's hot in digital marketing will help you stand out in conversations and show that you're the right fit for driving growth at Croud.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Croud family.
We think you need these skills to ace New Business Director, EMEA in England
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the New Business Director role. Highlight your relevant experience in sales and digital marketing, and show how you can drive growth at Croud. We want to see how you fit into our unique culture!
Showcase Your Storytelling Skills:As a storyteller, your ability to communicate effectively is key. Use your written application to demonstrate how you can articulate the benefits of our services. We love candidates who can engage and influence with their words!
Be Results-Oriented:In your application, don’t just list your past roles; share specific achievements that showcase your results-driven mindset. We’re looking for someone who can own success metrics and improve pitch win rates, so let us know how you've done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Croud!
How to prepare for a job interview at Croud
✨Know Your Stuff
Before the interview, dive deep into Croud's services and recent projects. Familiarise yourself with their proprietary tech platform, CroudOS, and understand how it differentiates them in the market. This knowledge will help you articulate how your experience aligns with their innovative approach.
✨Showcase Your Storytelling Skills
As a New Business Director, you'll need to be a compelling storyteller. Prepare examples of how you've successfully pitched to clients in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making sure to highlight your ability to engage C-suite stakeholders.
✨Collaborate and Connect
Croud values collaboration, so be ready to discuss how you've worked with cross-functional teams in previous roles. Share specific instances where your teamwork led to successful pitches or business development strategies, showcasing your ability to unify multiple teams towards a common goal.
✨Stay Ahead of Trends
Keep an eye on industry trends and be prepared to discuss how they could impact Croud's business strategy. Bring fresh ideas to the table about innovative solutions that could strengthen sales conversations. This shows you're proactive and passionate about driving growth in a fast-paced environment.
