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- Tasks: Lead PPC strategy for high-profile clients and drive innovation in digital marketing.
- Company: Join Croud, a global leader in digital marketing with a collaborative culture.
- Benefits: Enjoy 25 days holiday, paid sabbaticals, and health contributions.
- Why this job: Make a real impact in a dynamic environment while mentoring a talented team.
- Qualifications: Extensive PPC strategy experience and strong leadership skills required.
- Other info: Flexible working options and a focus on continuous learning and development.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are looking for an experienced and strategic PPC leader to head up strategy for one of our largest clients in the financial services sector, alongside a portfolio of smaller accounts. You will work with two to three Account Directors as well as the Client and Planning Directors to shape PPC direction, drive innovation, and lead cross‑functional collaboration to deliver measurable business impact. This is a highly visible, client‑facing role, reporting directly into the Director Of Paid Media.
Responsibilities
- Lead PPC strategy for a collection of high‑profile clients
- Present results and strategic direction to senior stakeholders and C‑Suite
- Collaborate with client teams, analytics, and data science to build a cohesive performance‑focused roadmap with measurement at the centre
- Partner with Google, Microsoft, and other platforms to ensure tailored solutions
- Drive internal thought leadership, best practice adoption, and innovation within the PPC team
- Play a key role in new business, from pitch strategy to case studies
- Mentor and manage PPC team members; ensure strong performance and utilisation
- Maintain operational rigour, including accurate forecasting and revenue tracking
Qualifications
- Extensive hands‑on experience in PPC strategy for large‑scale, complex accounts
- Proven ability to lead high‑performing teams and develop client relationships at a senior level
- Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen
- Deep knowledge of automation, bidding strategies, audience/data integration, and end‑to‑end measurement
- Ability to lead cross‑channel thinking and work closely with other departments
- Strong communication, leadership, and project‑management skills
Desirable but not essential
- Exposure to other paid channels (Social, Programmatic, etc.)
- Experience contributing to agency marketing efforts through thought leadership and proprietary tool development
- Experience working in or with highly regulated sectors (ideally financial services)
- Confident and experienced at presenting to C‑Suite
Benefits
- Sabbatical: Paid Sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd‑party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer‑to‑peer recognition scheme
- Bonusly
- Team off‑sites/regular socials
- Year‑round holiday parties
- Flexible working options
- Day to make a difference
Company & Culture
Croud is a global, full‑service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long‑term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose‑driven, committed to positively impacting our people, the planet, and our global communities.
Values
- In it together – our value on integration, collaboration and outcomes
- Eye on the future – our value on futurism, creativity and passion
- Generous in spirit – our value on people, development and inclusion
- Do what you say – our value on integrity and accountability
- Make a difference – our value on purpose and impact
PPC Strategy Director in City of Westminster employer: Croud Inc
Contact Detail:
Croud Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Strategy Director in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Croud. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Croud's recent projects and be ready to discuss how your PPC strategies can drive innovation and measurable impact for their clients.
✨Tip Number 3
Show off your leadership skills! Be prepared to share examples of how you've mentored teams and led discussions with senior stakeholders. We want to see your ability to inspire and guide others.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace PPC Strategy Director in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Strategy Director role. Highlight your experience in leading PPC strategies, especially for large-scale accounts, and showcase how your skills align with our needs.
Showcase Your Leadership Skills: We want to see how you've successfully led teams and developed client relationships. Share specific examples of how you've mentored team members or driven innovation in previous roles to demonstrate your leadership prowess.
Be Data-Driven: Since this role involves a lot of analytics and performance measurement, include any relevant metrics or results from your past campaigns. This will show us your ability to drive measurable business impact through PPC.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Croud Inc
✨Know Your PPC Stuff
Make sure you brush up on your PPC strategy knowledge, especially around automation and bidding strategies. Be ready to discuss how you've successfully led high-profile accounts and the measurable impacts of your strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've mentored teams and developed client relationships at a senior level. Highlight your experience in leading discussions and presenting ideas to C-Suite executives, as this role requires strong communication and leadership skills.
✨Understand the Client's Needs
Research the financial services sector and understand the specific challenges and opportunities it presents. Be prepared to discuss how you would tailor PPC solutions for clients in this space, showcasing your ability to drive innovation and collaboration.
✨Bring Data to the Table
Since this role involves working closely with analytics and data science, be ready to talk about how you've used data to inform your PPC strategies. Discuss your experience with end-to-end measurement and how you've built performance-focused roadmaps in previous roles.
