Media Planner

Crossmedia is the global media independent, committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on creating innovative connections between brands and people regardless of channel or budget, in an honest way. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us, investing in each colleague’s professional & personal wellbeing and growth.

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

The Global Media Planner leans into Crossmedia’s strategic media plan development and is responsible for speaking to the holistic plan narrative, including tactical details and campaign performance. They utilise their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan and support the activation of cross-channel global campaigns.

A successful Planner is resourceful, organised, and energetic throughout the planning process. A strong communicator (both oral and written), they are comfortable in a fast-paced industry and handling multiple projects. Aside from their primary account responsibilities, Planners also play an active role within the agency, participating in new business pitches and projects as well as gaining visibility through clubs and organisations within the agency.

At Crossmedia, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out.

Right to Work: Applicants must have the right to work in the UK. We are unable to offer visa sponsorship for this position.

The Planner maintains and grows a foundational knowledge of media buying/planning for both online and offline media channels. Responsibilities include:

• Collaborating with Investment, Redbox (analytics), and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendations.
• Managing weekly status calls and serving as the main point of contact with clients, interfacing with internal agency teams.
• Comprehending client business objectives and the role media is meant to play in accomplishing them.
• Maintaining collaborative, productive working relationships across implementation teams, partner agencies, and media partners.
• Building relationships with local partner agencies for accounts where local media is required.
• Managing client budgets and upkeep of flowcharts to maintain holistic media plan accuracy.
• Effectively pulling together and managing project timelines.
• Building a full understanding of all media math terms and calculations.
• Representing Crossmedia globally through building connections with our Worknet of local agencies.
• Adapting to different types of clients and industries, with a constant willingness to learn.
• Understanding the nuances of global media and cultural differences.
• Articulating a strong understanding of quantitative media strategy elements.
• Maintaining good rapport with clients via email, phone and 1:1 client conversations.

Focuses on a quality XM product, adhering to XM’s high standards:

• Developing holistic, strategic and tactical media plans and respective documents in partnership with Supervisor and Directors; presenting findings to key stakeholders.
• Responsible for the majority of the presentation set up of the tactical plan.
• In charge of local trade partnerships (buying + implementation).
• Assisting in interrogating each Investment team channel plan to ensure strategic and audience pull through.
• Understanding the process of budget allocation and developing plans to deliver on requirements.
• Encouraging thinking outside of the box, including “limitless pursuit” ideas.
• Managing direct digital campaigns, including reporting and troubleshooting.
• Drawing insights from reporting/post-campaign performance.

Participates in training to enhance their professional growth:

• Mentoring Assistant Planner; providing ongoing feedback and reviews to guide growth.
• Providing a genuine, valuable experience for our clients.
• Displaying a high level of personal dedication and motivation.
• Positively contributing to XM culture.
• Assisting in the recruitment/retention of XM talent.
• Troubleshooting team issues and concerns.
• Building esprit de corps through strong team communication.

Requirements:

• 1-2 years of agency media planning experience working across channels (Online and Offline channels).
• Strong project and campaign management skills.
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members.

CROSSMEDIA BENEFITS: Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognise and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in a hybrid manner with in-office and work from home options.
• Open/Flexible PTO with UK & US specific policies.
• Sponsored healthcare options and agency-wide physical & mental health support.
• UK pension and in the US we offer a 401k.
• Paid sabbatical at significant milestone anniversaries.
• Generous parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy.
• Cell phone/tech reimbursement.
• Learning & Development and training programs.
• And burgers – lots and lots of burgers.

COMMITMENT TO DIVERSITY AND INCLUSION: Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of colour and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalised communities.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.