Global Media Planner

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

YOUR ROLE

The Global Media Planner leans into Crossmedia’s strategic media plan development and is ultimately responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. They utilise their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan. They are also supporting with the activation of cross channel global campaigns. A successful Planner is resourceful, organised, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects. Aside from their primary account responsibilities, Planners also play an active role within the agency, participating in new business pitches and projects as well as gaining visibility through clubs and organizations within the agency.

At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. This is what those values mean for a Planner at Crossmedia:

• Reliable, ethical & operates in the best interest of XM & clients
• The Planner maintains and grows a foundational knowledge of media buying/planning for both online and offline media channels
• Collaborates with Investment, Redbox (analytics), and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• Manages weekly status calls and serves as the main point of contact with clients, and interfaces with internal agency teams.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Maintains collaborative, productive working relationships across implementation teams, partner agencies, and media partners
• Build relationships with local partner agencies for accounts where local media is required
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Effectively pulls together and manages project timelines
• Builds a full understanding of all media math terms and calculations, with the ability to speak beyond the brilliant basics (ie layers of quality and effectiveness)
• Represents Crossmedia globally through building connections with our Worknet of local agencies, creating a seamless experience for clients.
• Understands the nuances of global media and cultural differences (both when it comes to the people we work with and those we target in media)
• Full comprehension of agency processes and procedures, and able to clearly and effectively communicate this to assistants and clients.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc, in support of full narrative from Manager and AD
• Maintains good rapport with clients via email, phone and 1:1 client conversations.
• Focuses on a quality product, adhering to Crossmedia's high standards
• Develops holistic, strategic and tactical media plans and respective documents in partnership with Supervisor and Directors; presents findings to key stakeholders.
• Responsible for the majority of the presentation set up of the tactical plan
• RFP pan-regional publishers and ensures accurate market splits depending on needs
• In charge of local trade partnerships (buying + implementation)
• Can speak to all elements of the Tactical plan at any time
• Assists in interrogating each Investment team channel plan to ensure strategic and audience pull through
• Understands the process of budget allocation and can develop plans to deliver on requirements
• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourages thinking outside of the box, including “limitless pursuit” ideas free from the restrictions of brief parameters
• Manages direct digital campaigns, including reporting and troubleshooting
• Draws insights from reporting / post campaign performance
• Personal efforts generate satisfaction – clients, XM team, company
• Participates in training to enhance professional growth.
• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
• Provides a genuine, valuable experience for our clients
• Displays a high level of personal dedication and motivation.
• Positively contributes to our culture.
• Troubleshoots team issues and concerns.
• Builds esprit de corps through strong team communication.

REQUIREMENTS:

• 1-2 years of agency media planning experience working across channels (Online and Offline channels)
• Strong project and campaign management skills
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members
• This role requires 3 days in our London office (with flexibility)
• Right to Work: Applicants must have the right to work in the UK. We are unable to offer visa sponsorship for this position.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Learning & Development and training programs
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.

Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer).