Marketing Manager in Andover

Cross Rental Services are looking for a passionate and outgoing Marketing Manager to own our lead generation engine to drive measurable business growth for Cross Rental Services. This is a hands-on role in a lean, collaborative marketing team. You’ll plan, write, execute, and deliver our lead generation campaigns, turning deep customer insight into qualified leads that fuel sales and commercial success.

About Cross Rental Services: Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment. We are relentlessly focused on our customers and take pride in long‑term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements. Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.

What You’ll Do:

• Lead Generation — Develop strategy, define campaigns, create compelling messaging, emails, landing pages, guides, and assets. Manage the full campaign lifecycle, track performance through the funnel, and prove ROI.
• Content & Creative — Build social media plans and graphics (Adobe Express or Canva experience useful), write website articles, develop case studies, and create downloadable materials. Plenty of freedom to bring your ideas to life.
• Brand Awareness & PR — Work with our PR agency, provide story leads, review outputs, and amplify wins across owned channels.
• Events — Support planning and delivery of industry events, client hospitality, trade shows, and webinars — including on‑day coordination and ROI reporting.
• Data & CRM — CRM experience is vital as this role will own and manage our customer data. You’ll segment audiences, manipulate records, build targeted contact lists, track campaign performance, and measure outcomes to continuously optimise results.

What We’re Looking For:

• Proven experience running B2B lead generation campaigns in an engineering, manufacturing, or technical sector — you understand customer pain points and how to reach them.
• Confidence to write strategies, execute campaigns end‑to‑end, and deliver results with autonomy.
• Strong collaboration skills — you’ll work as a true partner to both the Marketing and Sales teams. Alignment and transparency are essential.
• Flexibility to travel: 2‑3 days per week in our Andover head office, plus regular travel to our depots across the UK & Ireland, customer sites with engineers, attend industry events, and support client‑facing activity.
• Design skills (Canva/Adobe Express) and passion for content creation.
• Results‑driven mindset with a strong focus on data, measurement, and commercial impact.

What we offer:

• Competitive salary with 25 days’ holiday + bank holidays.
• Private medical health insurance, life assurance & corporate eyecare scheme.
• Continued learning & development supporting your career progression.

Our Mission:

• We are customer centric. That means we provide excellent and agile service, which is right first time, every time.
• We are trusted partners. That means our customers trust us to work with them to solve complex engineering problems with precision.
• We are innovators. That means we use our expertise to grow our business, constantly looking for opportunity to innovate and improve.
• We are one team. We aim to grow talent by fostering pride and passion in the business, developing our people through education and having fun.

Cross Rental Services is committed to equality, diversity, and inclusion. We adhere to ISO standards for health & safety, environment, and quality. Join us and help deliver extraordinary results!