Sales Director - Retail

Sales Director – Retail
Nationwide / Home based

Cross Rental Services is looking for a commercially driven Sales Director to lead and grow our retail sector business across the UK.

This is a senior, high-impact role for someone who thrives on building high-performing teams, winning and growing strategic retail accounts, and delivering profitable growth. You will own the UK retail channel — leading the R&CS sales team, driving direct sales into key corporate retail clients for our CCS HVAC business, and ensuring we fully cross-sell the Group’s capabilities.

The Role

You will lead the retail channel nationally, reporting directly to the Sales & Marketing Director. This is a high-impact role focused on driving aggressive new business growth, managing large and complex multi-site accounts, and leading major contract negotiations and tenders. You will have genuine ownership of the retail vertical, significant influence over commercial strategy, and a clear platform to shape and scale a key growth channel for the business.

Key responsibilities will include:

• Lead, coach and develop the UK R&CS sales team, setting clear objectives and driving performance
• Own and deliver the UK retail sales strategy across R&CS and CCS, aligned to wider commercial goals
• Driving significant new business acquisition while protecting and growing a portfolio of key retail accounts
• Drive senior-level relationships and direct sales with key corporate retail clients, promoting the full portfolio of HVAC and refrigeration solutions

• Identifying and converting high-value opportunities within retail, multi-site operators, facilities management, and related channels
• Identify and convert strategic opportunities, turning customer needs into commercially compelling propositions
• Build and manage a robust pipeline, forecasts and account plans with clear revenue and margin targets
• Differentiate through technical excellence, telemetry, environmental performance and the Group value proposition
• Work closely with operations, technical, marketing and finance teams to ensure solutions are delivered safely, effectively and profitably
• Represent the business with key customers and at industry events

  About Cross Rental Services:

  Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment.

  We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements.

  Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.

  What We’re Looking For:

• Proven senior sales leadership experience, including setting direction, managing performance and developing a sales team
• Strong track record of delivering revenue and margin growth against stretching targets
• Demonstrable success winning, developing and retaining key corporate retail (or closely adjacent multi-site) clients
• Experience of strategic account management, complex solution selling and negotiating with senior decision-makers
• Strong understanding of the retail marketplace and the ability to translate technical capability into clear commercial value
• Commercially driven, with excellent planning, forecasting, pipeline management and analytical skills
• Confident communicator who can influence both internal teams and senior customer stakeholders
• Self-motivated, resilient and comfortable operating with significant autonomy in a fast-paced environment
• Willingness to travel nationally as required

What we offer:

• Competitive salary with a quarterly bonus based on individual revenue & margin
• Company car and fuel card
• 25 days’ holiday + bank holidays, company pension, private medical insurance, life assurance & corporate eyecare scheme.
• Continued learning & development supporting your career progression.

Why Join Us?

At Cross Rental Services, we live by five key values:

Respect - We treat everyone with dignity, value diverse perspectives, and foster an inclusive workplace.

Accountability - We take ownership of our decisions, actions, and results.

Teamwork - We communicate openly, collaborate effectively, and support each other to succeed.

Commitment - We are dedicated to delivering exceptional results, maintaining high standards, and building lasting relationships.

Integrity - We act with honesty, transparency, and professionalism in everything we do.

Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.