At a Glance
- Tasks: Lead sales strategy and drive revenue growth across the south of England.
- Company: Join Cross Rental Services, a leading asset rental business in HVAC solutions.
- Benefits: Enjoy a competitive salary, bonuses, company car, and generous holiday allowance.
- Other info: Embrace a culture of respect, accountability, teamwork, commitment, and integrity.
- Why this job: Make a real impact in a dynamic environment focused on innovation and customer success.
- Qualifications: Proven sales leadership experience and strong track record in driving revenue.
The predicted salary is between 42750 - 52250 £ per year.
Home based. We’re seeking an experienced commercial leader to take full ownership of the south of England revenue budget and drive sustainable growth across one of our most important markets. As Sales Director you will lead a coordinated sales strategy that protects and grows existing customer revenue, wins high-quality new business, and develops additional revenue streams — all while maintaining strong margins, service standards and profitability. You will report directly to the Sales & Marketing Director and have full accountability for the territory’s commercial performance. You will also provide direct line management to one Regional Sales Manager, setting clear objectives, coaching performance and ensuring effective market coverage.
Experience within the HVAC, temporary heating & cooling, boiler or chiller sectors (or a closely adjacent industry such as construction, facilities management, plant hire or industrial services) is highly desirable.
Key responsibilities will include:
- Own the full revenue budget and deliver against ambitious targets
- Build and execute annual/quarterly sales plans with clear priorities and measurable growth objectives
- Lead key account development and personally drive major new business opportunities
- Manage complex proposals, tenders and commercial negotiations
- Own the London sales forecast and pipeline, identifying risks early and taking decisive action
- Line manage, coach and develop one Regional Sales Manager
- Collaborate closely with operational and technical teams to deliver commercially sound, customer-focused solutions
About Cross Rental Services:
Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment. We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements. Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.
What We’re Looking For:
- Proven senior sales experience with full accountability for a substantial territory or regional revenue budget and a strong track record of delivering against targets
- Demonstrable experience of line managing, coaching and developing sales professionals
- Strong record of winning new business, retaining existing customers and growing strategic accounts
- Ability to build and execute structured sales plans, manage pipeline performance and produce reliable forecasts
- Sound commercial judgement across pricing, negotiation, margin management and profitable growth
- Confidence working with senior decision-makers and multiple internal stakeholders
- Strong analytical, communication, influencing and organisational skills with the ability to prioritise effectively
- Self-motivated, resilient and comfortable operating autonomously in a fast-paced, entrepreneurial environment
- Flexible and willing to travel across Greater London to meet customers and support the team
Desirable Experience:
- Selling within the HVAC, temporary heating & cooling, boiler, chiller or related equipment rental sectors
- Background in an adjacent market such as construction, facilities management, plant hire, industrial services or building services
What we offer:
- Competitive salary with a quarterly bonus based on individual revenue & margin
- Company car and fuel card
- 25 days’ holiday + bank holidays, company pension, private medical insurance, life assurance & corporate eyecare scheme.
- Continued learning & development supporting your career progression.
Why Join Us?
At Cross Rental Services, we live by five key values: Respect - We treat everyone with dignity, value diverse perspectives, and foster an inclusive workplace. Accountability - We take ownership of our decisions, actions, and results. Teamwork - We communicate openly, collaborate effectively, and support each other to succeed. Commitment - We are dedicated to delivering exceptional results, maintaining high standards, and building lasting relationships. Integrity - We act with honesty, transparency, and professionalism in everything we do.
Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.
Sales Director - South in London employer: Cross Rental Services Group
Cross Rental Services is an exceptional employer, offering a dynamic and supportive work environment in Andover where innovation and teamwork thrive. With a strong focus on employee growth, we provide extensive learning and development opportunities alongside competitive benefits, including a generous holiday allowance and private medical insurance. Join us to be part of a customer-centric team that values respect, accountability, and integrity, while enjoying the excitement of a fast-paced industry.
Contact Details:
Cross Rental Services Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - South in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director - South at Cross Rental Services Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cross Rental Services Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director - South. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director - South in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cross Rental Services Group:When writing your cover letter, make sure to tailor your message specifically for Cross Rental Services Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cross Rental Services Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cross Rental Services Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cross Rental Services Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cross Rental Services Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
